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Public Health 2.0 : Leveraging Social Media and Technology for Better Health

Public Health 2.0 : Leveraging Social Media and Technology for Better Health . Jay M. Bernhardt, PhD, MPH Professor and Chair of Health Education and Behavior Director, Center for Digital Health and Wellness. 1. Social media and technology.

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Public Health 2.0 : Leveraging Social Media and Technology for Better Health

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  1. Public Health 2.0: Leveraging Social Media and Technology for Better Health

    Jay M. Bernhardt, PhD, MPH Professor and Chair of Health Education and Behavior Director, Center for Digital Health and Wellness
  2. 1. Social media and technology http://www.wizmarketings.com/social-media-marketing/
  3. Are you 0.0 or 1.0 or 2.0? Do you have a cellphone? Do you text? How many times per day? Have you browsed the mobile web? Do you have a smartphone? Have you downloaded apps? Paid for apps? Do you use social networking sites? Facebook? Twitter? Aggregators like Tweetdeck? Do you have a landline telephone? How Millennial Are You? http://pewresearch.org/millennials/
  4. Internet Use by Age, 2000-2010
  5. http://www.pewinternet.org/Infographics/Generational-differences-in-online-activities.aspx http://www.pewinternet.org/Infographics/Generational-differences-in-online-activities.aspx
  6. Social Media Use by Age, 2005-2010
  7. Communication Revolution Creating & Sharing Interactivity & Engagement Collaboration & Crowds
  8. http://www.pewinternet.org/Reports/2010/Home-Broadband-2010/Summary-of-Findings.aspx http://www.pewinternet.org/Reports/2010/Home-Broadband-2010/Summary-of-Findings.aspx
  9. Cellphone Use by US Adults http://www.ctia.org/advocacy/research/index.cfm/AID/10378
  10. Mobile-Only Household Health
  11. Take home message:Audiences range from 0.0 to 1.0 to 2.0but 2.0 is growing and mobile can help cross the digital divide
  12. 2. What is Public health? http://www.thisispublichealth.org/CampaignIdeas.html
  13. Public Health Defined “The science and the art of preventing disease, prolonging life, and promoting physical health and efficiency through organized community efforts…” Charles-Edward A. Winslow (1920) “What we, as a society, do collectively to assure the conditions for people to be healthy.” Institute of Medicine (1988)
  14. John Snow (1813-1858) http://en.wikipedia.org/wiki/File:John_Snow.jpg http://www.ph.ucla.edu/epi/snow/broadstreetpump.html
  15. 21st Century Public Health Prevent epidemics and the spread of disease Protect against environmental hazards Prevent injuries and increase safety Promote and encourage healthy behaviors Respond to disasters and assist in recovery Assure quality & accessibility of health services http://www.health.gov/phfunctions/public.htm
  16. Essential Services of Public Health Monitor health status Diagnose and investigate Inform, educate, and empower Mobilize community partnerships Develop policies and plans Enforce laws and regulations Link people to needed services / assure care Assure a competent workforce Evaluate health services System Management and Research http://www.health.gov/phfunctions/public.htm
  17. Essential Services of Public Health
  18. 2. 3. Essential public health services 2.0
  19. 1. Monitor Health to Identify and Solve Community Health Problems Accurate, periodic assessment of the community’s health status, including: Identification of health risks Attention to vital statistics and disparities Identifications of assets and resources Population health registries National Public Health Performance Standards Program, CDC
  20. Public Health 2.0: Monitor Health Open-source data Data mashups Social media data mining Global Public Health Intelligence Network
  21. 2. Diagnose and Investigate Health Problems and Hazards in the Community Timely identification and investigation of health threats Availability of diagnostic services, including laboratory capacity Response plans to address major health threats National Public Health Performance Standards Program, CDC
  22. Public Health 2.0: Diagnose & Investigate Mobile wireless data collection Public health informatics http://www.braintrack.com/college-and-work-news/articles/stanford-issues-ipads-to-incoming-class-of-med-students-10080601 http://www.cphi.washington.edu/projects/gridcomputing.html
  23. 3. Inform, Educate, and Empower People About Health Issues Initiatives using health education and communication sciences to: Build knowledge and shape attitudes Inform decision-making choice Develop skills and behaviors for healthy living Health education and health promotion partnerships within the community to support healthy living Media advocacy and social marketing National Public Health Performance Standards Program, CDC
  24. Public Health 2.0: Health Promotion User Generated Content Social media campaigns Gamification
  25. 4. Mobilize Community Partnerships to Identify and Solve Health Problems Constituency development and identification of system partners and stakeholders Coalition development Formal and informal partnerships to promote health improvement National Public Health Performance Standards Program, CDC
  26. Public Health 2.0: Partnerships Social networks for building coalitions and communities
  27. 5. Develop Policies & Plans That Support Individual and Community Health Efforts Policy development to protect health and guide public health practice Community and state planning Alignment of resources to assure successful planning National Public Health Performance Standards Program, CDC
  28. Public Health 2.0: Policies Engage citizens through social media Mashing up data to identify needs http://www.catalinamarketing.com http://abcnews.go.com/OnCampus/story?id=7481546&page=1 http://www.bestappsite.com/2010/06/08/detroit-medical-center-er-wait-times/
  29. 6. Enforce Laws and Regulations That Protect Health and Ensure Safety Review, evaluation, and revision of legal authority, laws, and regulations Education about laws and regulations Advocating of regulations needed to protect and promote health Support of compliance efforts and enforcement as needed National Public Health Performance Standards Program, CDC
  30. Public Health 2.0: Enforcement Apps and GPS-based education Smart video capture Social networks for organizing http://nationalsecurityzone.org/site/tag/chicago/ http://universe2.byu.edu/node/1552
  31. 7. Link People to Needed Personal Health Services and Assure the Provision of Health Care when Otherwise Unavailable Identifying populations with barriers to care Effective entry into a coordinated system of care Ongoing care management Culturally appropriate and targeted health information for at risk population groups Transportation and other enabling services National Public Health Performance Standards Program, CDC
  32. Public Health 2.0: Location Based Services Location based services Using mobile for hard to reach Tailored tracking and messages
  33. 8. Assure a Competent Public and Personal Healthcare Workforce Assessment of public health & healthcare workforce Maintaining public health workforce standards Efficient processes for licensing / credentialing requirements Use of public health competencies Quality improvement and life-long learning Leadership development Cultural competence National Public Health Performance Standards Program, CDC
  34. Public Health 2.0: Workforce Distance education Social networks for professionals Web 2.0 training and access at work
  35. 9. Evaluate Effectiveness, Accessibility, and Quality of Personal and Population-based Health Services 10. Research for New Insights and Innovative Solutions to Health Problems National Public Health Performance Standards Program, CDC
  36. Public Health 2.0: Research & Evaluation Leverage technology for data collection QRcodes and real time feedback Research needed on scaling interventions How are we doing? http://www.kinesissurvey.com/demos/mobile-demo/
  37. Peabody Hotel Orlando, FL February 15-17, 2012 Call for Abstracts closes 10/17/11 Web: http://dhcx.org
  38. 4. Public health 2.0 conclusions
  39. Advantages of Public Health 2.0 Programs Increased & Sustained Reach Go to where your audiences already get/share information Speak to your audiences in the language they understand Audience led content creation and viral content sharing http://letmeget.com/blog/texting-symbols-list-facebook http://www.joydeepdeb.com/blog/social-media-share-buttons.html
  40. Advantages of Public Health 2.0 Programs Deeper Audience Relevance, Involvement, and Engagement Match content to interests Ability to target, tailor, personalize, participate Leverage place and location http://www.fastcompany.com/1603217/the-five-stages-of-foursquare-use
  41. Advantages of Public Health 2.0 Programs Scalable and Affordable Interventions Relatively low costs to reach large numbers Facilitates Measurement and Program Evaluation Social media data mining Automated monitoring
  42. “John Snow 2.0”
  43. The Future of Public Health 2.0+ Public Health 2.0+ equals… The right platform And the right message And the right source And the right place And the right time For every individual Challenge: How do we do that? Will it work?

  44. Thank You!

    jaybernhardt@ufl.edu jaybernhardt.com @jaybernhardt dhcx.org #dhcx
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