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When Generations Collide. Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Authors: Lynne Lancaster & David Stillman Shawn P. Lang CMDSM MDC MSOD Manager Postal Relations | DST Mailing Services Central, LLC. 2600 Southwest Blvd Kansas City, Mo 64108-2349
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When Generations Collide Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Authors: Lynne Lancaster & David Stillman Shawn P. Lang CMDSM MDC MSOD Manager Postal Relations | DST Mailing Services Central, LLC. 2600 Southwest Blvd Kansas City, Mo 64108-2349 p 816.435.3462 f 816.435.3272 e splang@dstmailingservices.com w dstoutput.com
The Authors • David Stillman is a Gen Xer & father of two Millennials • Lynne Lancaster is a Baby Boomer, married to a Traditionalist and stepmother of two Gen Xers • Together they run the Bridgeworks consulting firm
Agenda • Why I Selected “Generations” • Overview of Book/Synopsis • Who They Are & Why They Collide • Generational Clash Points • Recruiting the Generations Who’s Got Next? • Why “Generations” is a Good OD Resource • Questions/Reflections
Why I Selected “Generations” • Generational differences are a part of an organization’s makeup, therefore impacting team dynamics • The topic is applicable, relevant and interesting • We wanted to increase our awareness of each of the generations and understand why they experience conflict • We can put a “name & face” to the conflict and differences
Traditionalists (Age: 62 +) • Characteristics of The Silent Generation • patriotic, God-fearing, save for a rainy day, loyal, learned to do without, “waste not/want not”, faith in institutions: church, government, military, and marriage • Influenced by… • the heroic, villainous, and entertaining Trademark: Loyalty
Baby Boomers (Age: 43-61) • Characteristics • catalysts for change, militant, optimistic, idealistic, educated, competitive, challenge and push to the limit • Influenced by… • movements, scandal, and divorce Trademark: Optimistic/Competitive
Gen X’ers (Age: 27-42) • Characteristics • “show me the money,” managers, inventors, entrepreneurs, skeptics, resourceful, independent, individualistic, media/info/tech savvy • Influenced by… • fashion, technology, entertainment and prosperity Trademark: Skeptics
Millennials (Age: 8-26) Gen “Y” • Characteristics of Generation Next • smart, techno-savvy, practical, realistic, pragmatic, confident, self-sufficient • Influenced by… • generations before them, information highway, technology and media, personal threats, violent outbreaks, illegal drugs and terrorism Trademark: Realists
Millennials (Age: 8-26) Gen “Y” You’re kidding me, right…?
Management Style • Traditionalists – Chain of Command • Boomers – Change of Command • Gen X’ers – Self-Command • Millennials – Don’t Command -> Collaborate
The Cuspers • Offshoot of four defined generations • Traditionalist/Baby Boomer born (1910-1945) • Baby Boomer/X-er born (1960-1965) • X’er/Millennial born (1975-1980) • Cuspers: born on the cusp right between 2 generations • the glue that holds it all together; great managers; the only generation that can use the language and wear the clothes of more than one generation and not look ridiculous • Identify strongly with one generation or another, or have characteristics of both
Why do the generations collide? • Each generation has it’s own set of values, beliefs, life experiences that shape who they are and their world-view • Talent wars • Demographic shifts • Each generation’s belief that they can do it better or that they are right • All of these issues and attitudes are brought into the workplace. This is the first time ever that all four generations are present in the workplace at the same time. There are different management styles, viewpoints and work ethic on a course of collision.
Generational Clash Points Feedback Institutions Rewards Career Path Career Goals
The Rules of the Recruiting Game Have Changed To successfully recruit the generations: • Understand what each generation wants • Target/pinpoint your messages • Be creative…uncover hidden talent • Ramp up your turn-around-time • Know your employee value proposition • Train managers and recruiters • Assess your recruiting tactics
The Impact of the Web 79% of Millennial college students said that the quality of an employer’s website is an important factor in deciding whether or not to apply for a job
Which Generation is Your Company’s Website Appealing to? Traditionalists Boomers X’ers Millennials • Historic timeline • Size/Locations • Products & Services • Past Successes • Founding Family • Traditions • Financials • Career Paths • Educational Opportunities • Company Values • Work/Life Balance • Vibrant, Dynamic & Interactive • Highlights Young Gen X Leaders • Flexibility, Change & Future Focused • Video Clips • Innovation focused • Fast-paced • Mgmt Trainee Program • Hip Culture • New Technology Consider tailoring your website to have cross-generational appeal
Remember “The 3 S’s” • Setting • Style • Substance
Who’s Got Next? Generation “Z”
So…Who’s got next? Generation “Z”, Generation “M” for multitask, Net Generation, or Generation 9/11 • Overlap of “Y-Z” • Born between late 90’s-present • World-Wide Web influence, global financial crisis, plugged-in and connected, chat rooms, & text messages
What may we expect from “Z” in the workplace? • Will not be team players • Will be more self-directed • Indecisive • Process information at lightening speed • Most intelligent generation ever
Why “Generations” is a Good OD Resource • Four different generations in our workforce • Traditionalists, Boomers, Xers, and Millennials • Each generation has been impacted by various events that shape who they are and how they work • “Generations” will provide you with: • a better appreciation and understanding of each generation and how they act and think • ideas on how to motivate, retain, recruit and manage all of the generations • self-awareness of your own generation
Reflections and Questions • Which generation is most prevalent in your workplace? • In what areas have you witnessed generations collide most often in your organization?