socialuri sawarmos proeqti

1. socialuri sawarmos proeqti GRUNI da IEDCentre

2. gundebi GRUNI - is warmomadgenlebi: • ananoComaxiZe • zuramurakaSvili • daviTsariSvili • TikoqawaSvili IEDCentrewarmomadgeneli: • goCanikolaiSvili

3. AgreePro: soflismeurneobisproduqtebis el-komercia

4. GRUNI • ananoComaxiZe • zuramurakaSvili • daviTsariSvili • Tiko qawaSvili

5. IEDCentre a.a.i.p. “inovaciebisa da mewarmeobis ganviTarebis centri”, igive NGO “IEDCentre” (Non-Governmental Organization Innovations and Entrepreneurship Development Centre). • 49 dRisdaarsebuliorganizacia • menejmenti – dasavluriganaTlebiT • “Best Practice” – organizaciismarTvismeTodologia • Global Entrepreneurship Week Inc. – is warmomadgenlobasaqarTveloSi • saerTaSoriso/globalurimidgoma organizaciismisia: inovaciurisaqmianobisganviTarebadaxelSewyoba; mewarmeobisganviTarebaxelSewyoba; regionaluriganviTarebisxelSewyoba; socialurimewarmeobisganviTarebadaxelSewyoba; biznesinkubaciisganviTarebadaxelSewyoba; garemosdacva; profesiuliganviTarebis, dasaqmebisadaganaTlebisxelSewyobadaganviTareba; bizneskvlevebiswarmoeba; SezRuduliSesaZleblobebismqoneadamianebissazogadoebaSiintegraciis, reabilitaciisadaganviTarebismaqsimalurixelSewyoba; mzrunvelobasmoklebulibavSvebisadasocialuraddaucvelimosaxleobissocialur – ekonomikurimdgomareobisgaumjobeseba; genderulibalansisxelSewyoba; sxvaorganizaciisSinaganawesiTgansazRvrulisaqmianoba, romelicararisakrZalulikanoniT.

6. problemebi – unda gadavWraT! • soflismeurneobisseqtori: • gamouyenebeliresuri – gasayidiproduqti • gamouyenebeliaeqsportopotenciali • socialuraddaucveli • ltolvilebi • gansaxlebulebi • maTSorisumuSevari (siRaribiszRvarsmiRma) • informaciisdeficiti – TbilisTanSedarebiT • informaciulivakuumi • ganviTarebisdabali tempi • informaciuliteqnologiebisaTvisebismciremasStabi

8. socialuri daniSnuleba beneficiarebi • beneficiarebi rogorc aRiniSna arian socialur daucvelebi (ltolvilebi da • gansaxlebulebi aseve sxva tipis socialur daicvelebi) romelbic • datreiningdebian da dasaqmdebian. aseve beneficiarebi arian GRUNI– s studenturi • gundi romlebic dasaqmdebian 4-ve. • organizacia a.a.i.p. inovaciebisa da mewarmeobis ganviTarebis centri, proeqtis • ganxorcielebebis pirobebSi S.p.s. AgreePro– s aiRebs marTvaSi raTa marTvis • damatebiTma xarjebma organizacias sawyis etapzeve ar gauCinos problemebi. • studentur gunds rac Seexeba dasaqmdebian survilisamebr komerciul • mimarTulebiT da imuSaveben servisis / produqtis komercializaciis strategiasa • da gayidvebze.

9. biznes modeli • produqtebis registracia registratorebis mier • produqtis gamyidvelebis mikiTxeba • pirobebze SeTanxmeba da produqtis registracia • gamyidveli yidulobs produqts • registrirdeba aplikaciaSi ixdis Tanxas unaRdo angariSsworebiT • Tanxa iricxeba S.p.s. AgreePro-s angariSze. • S.p.s. AgreePro – ukavSirdeba gamyidvels da uTanxmdeba produqtis distribuciaze. • S.p.s. AgreePro - s distributors miaqvs produqti myidvelTan • 1. Tanxa ericxeba produqtis mflobels.

10. servisebi • “Membership” – sawevro servisi • gayidvis servisi • sareklamo servisi – prototipis doneze

11. bazari korporatiuli bazari: • mcire mewarmeebi da ind. mewarmeebi; • mcire da saSualo zomis gadamyidvelebi • msxvili adgilobrivi da saerTaSoriso organizaciebi samomxmareblo bazari: • individualebi.

12. unikaluri SeTavazeba - USP USP – SeiZineekologiuradsufTasasoflosameurneoproduqti (bio-produqti) imazedabalfasadvidreadgilobrivad (gadamyidvelisgan) damiiReproduqtisaxlSisaqarTvelosnebismieriwertilidan. momxmareblebi AgreePro– sgan iyidian: yvela produqts romelic ki soflad arsebobs da iwarmoeba. pirvel etapze mxolod produqti iqneba saitze Semdeg soflad arsebul sxva nivTebzec gadavalT iseTive rogoric aris saxli, manqana da a.S. pirvel etapze ki Semdegi produqtebi iqneba savaWrod veb gverdze: xili (vaSli, msxali, gargali, Werami, atami, qliavi, tyemali, aluCa, bali, alubali, yurZeni, kivi, vaSl-atama da a.S.), bostneuli da sxva sasoflo sameurneo produqtebi, imisTvis rom niSuri penetracia moxdes bazarze meti reagirebis misaRebad da Semdeg moxdeba gafarToeba. unikaluria idea imitom rom naturaluri, ekologiurad sufTa, bio-produqtebi advilad ar iyideba pirdapir pirveli xelidan aseT pirobebSi kidev nebismiers SeeZleba iyidos soflis meurneobis produqti pirdapir 1-i xelidan gamyidvelisgan. klienti imitom SeiZens rom Cven movipovebT produqts didi fasdaklebiT soflad mcxovrebisgan, rasac klienti imaze dabal fasSi miiRebs ra fasSic adgilobrivad axdens Sesyidvas da klienti kidev imitom SeiZens rom iqneba adgilze mitanis servisi.

13. marketinguli kompleqsi - strategia • produqti – ekologiuradsufTa, xarisxiani • fasi – dabali, an igive, vidresxvanebismieri • penetraciissafasostategia. • reklama– onlainreklama, informaciulibroSurebi, kar-da-karinformireba(D2D.) • distribucia – miiRebTpirdapirsaxlSi.

14. marketingi da gayidvebi

15. risk faqtorebi < = > usafrTxoeba • dabali xarisxis produqti • Hmavne produqti • Hgayalbebuli produqti • Haraswori zomiT miwodebuli produqti • HSesyidvis pirobebSi produqtis ar qona • momwodeblebis gradacia; • Sesabamisad, “gamorCeuli” momwodeblebis waxaliseba; • Hveb gverdis produqtis risks momwodeblis doneze tovebs. • swori operaciuli menejmenti, SeTanxmebebze awyobili urTierToba.

16. biznesis warmatebis faqtorebi • ekologiurad sufTa bio-produqtebi • produqti imaze dabal fasad vidre lokalurad (TbilisSi) • pirdapir soflidan Tqvens saxlSi • warmatebuli/profesionali menejment gundi • gamarTuli organizacia

17. “Cash Flow”– fuladisaxsrebismimoqceba

18. mogeba-zarali

19. biujeti

20. proeqtis cxrili

21. ratom – “AgreePro” • mkafiod gansazRvruli biznes da socialuri ideis koncefcia; • globaluri + lokaluri midgoma – kompetenturi menejmenti; • aqtiuri – “SMART-ER” studenturi gundi; • biznesis mdgradoba – biznesis uwyvetoba; • unikaluri SeTavazeba/saSualeba; • saWiro + myari saerTaSoriso da lokaluri biznes kontaqtebi • dasaqmebuli pirvel etapze – 8=< + studenturi gundi; • proeqtis ganxorcielebis etapze gadasvlis vada – 8 Tve; • pirvelive wels wm. mogeba – 29,062 lari.

22. kiTvxebi da pasuxebi