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The Business of Massage

The Business of Massage. Slides to Accompany Instructor Resources. Get to know classmates. Understand the participation guidelines for this course. Lesson One: Welcome Aboard!. Individual Project Portfolio Presentation Group Project Business Plan Presentation. Final Projects.

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The Business of Massage

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  1. The Business of Massage Slides to Accompany Instructor Resources

  2. Get to know classmates. • Understand the participation guidelines for this course. Lesson One: Welcome Aboard!

  3. Individual Project • Portfolio • Presentation • Group Project • Business Plan • Presentation Final Projects

  4. #1: Taking Stock of Your Career Options • #2: Creating a Therapeutic Relationship • #3: Creating a Sense of Place • #4: Practicing Self-Care • #5: Launching a Successful Practice • #6: Managing Your Practice • #7: Spreading the Word • #8: Connecting with the Professional Community Overview of Modules

  5. Module #1: Taking Stock of Your Career Options

  6. Clarify personal reasons for choosing the field of massage therapy. • Gain an appreciation for the history of massage. • Describe at least two trends in the massage therapy business. Lesson Two: Overview of Profession & Career Trends

  7. Why have you decided to become a massage therapist? • What are your expectations? • What do you think are some benefits? • What are some directions you might take? • What are some of your deepest, most heartfelt dreams – and how do you think a career in massage therapy will help you to achieve these? Why Massage Therapy?

  8. Why are consumers seeking massage therapy?

  9. 83% are female; 17% male • Mid-40s, on average • 33% work at home • 29% work at spa/salon • 28% have own place of business • 24% work in health care setting • 76% are self-employed • 57% earn $ from another profession What Do We Look Like?

  10. Describe the various settings in which massage therapy is practiced. • Identify the pros and cons of working in specific career settings. • Identify the credentials that are required or available for the practice of massage therapy. Lesson Three: Career Settings & Professional Credentials

  11. State (or province) regulations • Certification • Licensure • Membership • Accreditation What are the distinctions? Clarifying the Terms

  12. Identify self-assessment strategies for examining how your needs, behaviors, beliefs, and attitudes are relevant to the practice of massage therapy. • Identify career transitions. Lesson Four: Self-Evaluation

  13. Summary • Review questions • Chapter quiz • Application Lesson Five: Summary & Application

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