1 / 7

To Know from Sicko!

To Know from Sicko!. (McCombs & Shaw, 1972) Affects what think , but not HOW? Issue prominence (frequency, length, location) = Media (2 nd level agenda setting) (Taylor-Clark et al., 2007) Gatekeeping - Selection - “Media Scares” H1N1 flu virus

Download Presentation

To Know from Sicko!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. To Know from Sicko!

  2. (McCombs & Shaw, 1972) • Affects what think , but not HOW? • Issue prominence (frequency, length, location) = • Media (2nd level agenda setting)(Taylor-Clark et al., 2007) • Gatekeeping - • Selection - • “Media Scares” • H1N1 flu virus • HIV/AIDS: http://www.pbs.org/wgbh/pages/frontline/aids/ • Premature 2ndary sex charac’s(Mazzarella, 2010)

  3. Media “Reporting Risk” • Use: (Miller, Packer, & Barnett, 2011) • Info: risk magnitude compared to unrelated risks • Info: other sources of same risks • Comparisons  • Quant denominator (4 out of 30 million)  decision-making? (Dudo et al., 2007) • Newspapers rarely use # denom. (Roche & Muskavitch, 2003)

  4. “New” Uses for Health Distribution • TV • Ads - • “Awareness” - • Social Media • CDC - • Internet Overall -

  5. Why Matter? • Online for Health Info • 54 million (2000)  175 million (2010) (Harris Interactive, 2010) • Why Matter? • Used to make critical health decis. • said info  “some impact” how care for self/others

  6. Exemplar: Cancer(Hurley, Riles, Sangalang, 2014) • Most searched: • Online cancer news: • Specif. cancer type: (1st), (2nd), (3rd) • Article types: & (60% celebrities) • News articles:

  7. Self-Assess Myths Activity

More Related