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To Know from Sicko!

To Know from Sicko!. (McCombs & Shaw, 1972) Affects what think , but not HOW? Issue prominence (frequency, length, location) = Media (2 nd level agenda setting) (Taylor-Clark et al., 2007) Gatekeeping - Selection - “Media Scares” H1N1 flu virus

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To Know from Sicko!

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  1. To Know from Sicko!

  2. (McCombs & Shaw, 1972) • Affects what think , but not HOW? • Issue prominence (frequency, length, location) = • Media (2nd level agenda setting)(Taylor-Clark et al., 2007) • Gatekeeping - • Selection - • “Media Scares” • H1N1 flu virus • HIV/AIDS: http://www.pbs.org/wgbh/pages/frontline/aids/ • Premature 2ndary sex charac’s(Mazzarella, 2010)

  3. Media “Reporting Risk” • Use: (Miller, Packer, & Barnett, 2011) • Info: risk magnitude compared to unrelated risks • Info: other sources of same risks • Comparisons  • Quant denominator (4 out of 30 million)  decision-making? (Dudo et al., 2007) • Newspapers rarely use # denom. (Roche & Muskavitch, 2003)

  4. “New” Uses for Health Distribution • TV • Ads - • “Awareness” - • Social Media • CDC - • Internet Overall -

  5. Why Matter? • Online for Health Info • 54 million (2000)  175 million (2010) (Harris Interactive, 2010) • Why Matter? • Used to make critical health decis. • said info  “some impact” how care for self/others

  6. Exemplar: Cancer(Hurley, Riles, Sangalang, 2014) • Most searched: • Online cancer news: • Specif. cancer type: (1st), (2nd), (3rd) • Article types: & (60% celebrities) • News articles:

  7. Self-Assess Myths Activity

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