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ECA Electrical Industry Conference - Speakers

ECA Electrical Industry Conference - Speakers. Interactive approach to find out what the conference speakers were discussing. 1. ECA Electrical Industry Conference – Talking Heads. Interactive way to get the inside scoop from conference attendees. 2.

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ECA Electrical Industry Conference - Speakers

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  1. ECA Electrical Industry Conference - Speakers Interactive approach to find out what the conference speakers were discussing 1

  2. ECA Electrical Industry Conference – Talking Heads Interactive way to get the inside scoop from conference attendees 2

  3. ECA Electrical Industry Conference – Networking Showcase Video summary of the Networking Showcase sessions (and links to presentations) 3

  4. ECA Electrical Industry Conference – Video Round-Up Video news report rounding up the full event – business and social clips 4

  5. ECA Electrical Industry Conference – Photo Gallery Over 170 photos covering all the business and social highlights of the conference 5

  6. Learnings & Leads Excellent advance scripting and planning Better to have more time after conference before sending out information ECA want more input into content – now need to refine that relationship Team now have better understanding of format of conference and work involved Good Content for TV@PoS and VoltiNEWS reports and for website Interesting Feedback from working group 50 new registrations Website hits Meeting with David Pollock, ECA to discuss closer integration Tony Cooke – Liaison officer ECA Northern Regions very keen for closer integration Higher profile in industry in general Discussions with Frank Whitefoot regarding 2009 Potential partnership with KNX 6

  7. Frankie’s positive outcomes from the ECA Conference Fabulous networking opportunity • Allan Littler, ECA President and Chairman of Amalgamated Ltd. • Martin Bailey, NG Bailey’s Chief Innovation Officer and ECA Vice President (Building Service Engineers) • Doug King, Principal of King Shaw Associates (Building Service Engineering) • Ray Foster, MD of J. Brand (Electrical Data Telecommunications Contractors & System Integrators) • Bill Wright, MD W. Wright Electrical (Electrical and Mechanical Contractors) Proved strength in film production and editing, along with development of ECA mini-site – Voltimum is a one-stop shop media partner (camera crew, presenter, journalist, web designer, and advertiser)

  8. Break

  9. TV@PoS • Update

  10. Interbuild presentation

  11. Marketing actions – online and offline • Electrex Glasgow 2008

  12. Topics SEO Training Part 1 • Internet today and tomorrow  • Current Status and targets  • How does Google evaluate my site ?  • Site Optimization for better visibility?  • SEO Training Part 2 • Multimedia Search Engines • Optimize the site’s contents • First impacts 12

  13. Internet today and tomorrow

  14. Users ( Sept 2007 ) Internet today (Million) Population Internet Users % Europe 810 338 42 North America 335 233 69 China (PR) 1,317 162 12 Japan 129 88 68 Rest of the world 3,984 424 11 Total 6,575 1,245* 19 *: 509 M in 2000 14

  15. Entering traffic Internet today • 95% of internet entering traffic comes from Search Engines • Search results generated daily • Market share in Europe: Top 5 ( June 2007) 15

  16. Quality of search results in our world Internet today • Non « traditional »  distributors pollute results • The visibility of your brand will be affected by this 16

  17. Universal Search Engines Internet tomorrow • Search Engines move towards a mix of multimedia content • Animated images, videos • Addresses and Maps • News • Books, documentations • Forums, blogs • This content appears in the results 17

  18. Universal Search Engines Internet tomorrow We believe the winners will be those that will be able to appear in the new generation popular sites with high value content Professionals and Potential prescribers 18

  19. Current status and targets

  20. Indexed pages on March 31, 2008 Status and targets 20 Voltimum total is 78% of the the total number of partner indexed pages and growing !

  21. Targets 2008 Status and targets • Optimization of the www.voltimum.co.uk site • Work with you to increase the visibility of your site • Increase the number of indexed pages • Analyze and push multi media content on appropriate sites 21

  22. How does Google evaluate my site ?

  23. What you want to know How does Google evaluate my site ? • What is the Page Rank ? • Evaluation (0-10): • Of the content • Of the interest of the users for the page • Applies to one single page • How and when does it apply ? • When the page is indexed • Varies monthly • Calculates as follows: PR / 10 = 0.2 PR = ? PR = 2 PR / 10 = 0.1 PR = 1

  24. What you want to know How does Google evaluate my site? • What is the Trust Rank? • Quality / Relevance rating • Targets: • Suppress spams • Promote Universities, governmental bodies, .org sites…

  25. Site optimization for better visibility

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