The Rankings ~ Slight category changes ~ Five Sectors

1. The Rankings ~ Slight category changes ~ Five Sectors FINANCIAL INSTITITIONS Global Banks Regional Banks Insurance TECHNOLOGY Technology Telecoms COMMODITIES Oil & Gas CONSUMER Apparel Retail (+Pharmacies and Dept. Stores) Personal Care Luxury (High-end accessories and watches) Cars FOOD & DRINK Beer Fast Food Soft Drinks (all non-alcoholic)

2. BrandZvsInterbrand BRAND VALUE FinancialValue ($) BrandContribution(%) Financial value of the brand rather than the company The proportion of financial value that is attributable to the brand alone KEY DIFFERENTIATOR

3. BrandZ extensive consumer research          

4. Interbrand’s assessment of brand Expert panelassessment Historical role of brandfor othersin sector Primaryresearch Highlysubjective Flawedassumption Limited INCONSISTENT

5. Interbrand’s “global” exclusion criteria         Interbrand EXCLUDES 52% of world’s largest public brands

6. BrandZ Strong Brand Portfolio vs. Interbrand T50 vs. S&P 500 (April 2006 – April 2013) 60% 58% 39% 40% 23% 20% April 06 April 13 -20% BrandZ Strong Brands Portfolio Interbrand Top Brands Portfolio S&P 500 -40% -60% Note: BrandZ strong brands are those with a brand contribution of 30% or more

7. Top brands value continues to grow UP +7% to $2.6tr +32% +77% since 2008 since 2006(pre-recession) +7% $2.6tr

8. GROWTH All categories show growth (except Technology, Oil & Gas) Top brands defy slowdown in Europe/UK. Asia leads growth, US recovers and LatAm suffers. FINANCIAL INSTITUTIONS Banks have bounced back into profit TECHNOLOGY Technology continues to dominate and influence VALUE Luxury and Value co-exist GLOBAL IS NOT AUTOMATIC PANACEA Many regional brands bigger than global competitors

9. All categories up except Technology/ Oil & Gas) Category Size & Growth (Top 10) vs 2012 IN ORDER OF GROWTH

10. Only Cars still behind pre-Recession values Category Growth (Top 10) IN ORDER OF GROWTH

11. Rankings: Top 20 risers from Global and Category Rankings

12. Banks back making profits They may not be popular but they are valuable infrastructure and can be profitable exports

13. Financial: Top 10 Global Banks Category+23%

14. The Soft Drinks ‘share of throat’ increasingly being affected by health concerns and threatened legislation

15. Food & Drink: Top 15 Soft Drinks Category Top 15 +5%

16. Volatility across Technology category A temporary lull in game changing innovations US still dominates

17. Technology: Top 10 Technology Category Top 10 -1%

18. Great T-shirt Giveaway

19. How many bottles of L’OréalElvive Triple Resist Reinforcing Shampoo would you get for the global brand value of L’Oréal? 1 billion 3 billion 5 billion • How many Amazon delivery trucks would you need to get them to your home? 40,000 100,000 300,000 • How long would the supply last an average family? 10 years 99 years 250m years

20. Key themes Meaningfully different and salient brands: POWER drive higher volume sales PREMIUM maximise ability to charge a fair price POTENTIAL sustain growth for the future

21. Top 100 Brands MEANINGFUL 115 DIFFERENT 120 SALIENT 131 Average for all brands 100

22. Eight Years, Eight Top Risers • Up+425% • Top 100 up+77%

23. Eight Success Trends Great Value Proposition Relevant for today Harnessing technology Getting abroad and about Reputation Meaningfully Different Personality A great branded experience

24. Asia leads growth

25. +13% Rankings: Top 10 Asia

26. -13% Rankings: Top 10 LatAm

27. Fast Growing markets: Other

28. +2% Rankings: Top 10 North America (Canada: RBC 38th, TD 46th, Scotiabank 85th)

29. +4% Rankings: Top 10 UK

30. +5% Rankings: Top 10 Continental Europe

31. Consumer: Top 20 Retail 2013

32. Key Take Aways PURPOSE CONSUMERS COMMUNICATION GROWTH

33. Corporate Reputation becoming more important RepZ key measures of Top 100 (2013) RepZScore 106

34. Coming soon….