Improve User Experience Of Your Website

1. IMPROVE USER EXPERIENCE OF YOUR WEBSITE AMONG ALL THE FACTORS THAT AFFECT THE PERFORMANCE OF THE WEBSITE, ALL TOO OFTEN WE DON’T PLACE ENOUGH EMPHASIS ON WEBSITE USER EXPERIENCE OR UX

2. IN TODAY’S FAST-GROWING DIGITAL ECONOMY, YOUR WEBSITE MAY BE THE MOST POWERFUL TOOL YOUR BUSINESS HAS. NOW, MORE THAN EVER IT IS THE KEY SOURCE TO ELEVATE YOUR VISIBILITY, GENERATE MORE BUSINESS, ACQUIRE NEW CUSTOMERS, EXPAND YOUR DIGITAL FOOTPRINT, TAP INTO NEW, EXPANDED GEOGRAPHIES AND PROMOTE YOUR BRAND. YOUR WEBSITE HAS IMMENSE POTENTIAL TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. IT MAY COME A SURPRISE TO YOU THAT UX IS ONE FACTOR THAT GOOGLE LOOKS AT VERY CLOSELY. SO YOU IT IS BECOMING INCREASINGLY IMPORTANT TO KEEP THE WEBSITE USER EXPERIENCE A PRIMARY CONSIDERATION AS YOUR WEBSITE EVOLVES AND CHANGES. L E T ’ S F I N D T H E A N S W E R T O Q U E S T I O N S LIKE: HOW DO WE IMPROVE OUR WEBSITE USER EXPERIENCE? WHAT ARE THE POINTS WHERE YOU NEED TO IMPROVE? WHAT WOULD BE OUR TIPS FOR IMPROVING THE USER EXPERIENCE?

3. HERE ARE SOME OF THE MOST IMPORTANT POINTS TO IMPROVE THE OVERALL WEBSITE USER EXPERIENCE. CUSTOMER FRIENDLY USER INTERFACE INTUITIVE FLOW OF INFORMATION CLEAR NAVIGATION PAGE LOADING SPEED RESPONSIVE AND MOBILE-FRIENDLY CLEAR CALL TO ACTION(CTA) BULLET POINTS OPTIMIZED AND APPROPRIATE IMAGES FIX ERRORS REGULAR AUDITS

4. W E B S I T E D E S I G N S H O U L D B E C U S T O M E R F R I E N D L Y USE WELL THOUGHT OUT COLOR COMBINATIONS, NAVIGATION AND DESIGN THAT IS CLEAR, CLEAN AND VISUALLY APPEALING TO CUSTOMERS YET EASY TO UNDERSTAND. MAKE GOOD USE OF SPACE USING APPROPRIATE LAYOUT, DESIGN, FONT SELECTIONS AND COLOR- SCHEMINGTHAT SUITS THE WEBSITE DESIGN. EXPERTS SUGGEST KEEPING IT WHITE AS IT MAKES IT LOOK MORE USER-FRIENDLY.

5. O P T I M I Z E P A G E L O A D I N G S P E E D ONE OF THE CLOSELY MONITORED FACTORS FOR A USER OF THE WEB IS THE PAGE LOAD TIME OF THE SITE. EVERY CUSTOMER WANTS THE WEBSITE TO LOAD AS FAST AS POSSIBLE. GOOGLE ALSO REWARDS THOSE WITH FASTEST LOAD TIME AS IT HAS BECOME A PRIMARY SEO FACTOR OVER THE LAST FEW YEARS POST THE ALGORITHM UPDATES. SO, IF YOUR WEBSITE TAKES TOO MUCH TIME TO LOAD, IT’S TIME TO DO SOMETHING TO IMPROVE IT.

6. R E S P O N S I V E A N D M O B I L E - F R I E N D L Y P A G E S WITH THE GROWING NUMBER OF MOBILE PHONE USERS ACROSS THE GLOBE, MORE THAN 48% OF INTERNET TRAFFIC IS FROM MOBILE DEVICES, IT IS NOW IMPERATIVE THAT YOUR SITE IS MOBILE FRIENDLY AND EASY TO USE. IT WOULD NOT ONLY IMPROVE THE USER EXPERIENCE BUT ALSO FETCH MORE MOBILE TRAFFIC RESULTING IN THE GROWTH OF YOUR BUSINESS AND BRAND.

7. U S E C L E A R C A L L T O A C T I O N BE CONCISE IN SHARING INFORMATION. USERS SHOULD BE ABLE TO COMPREHEND THE STEPS AND FLOW OF THE INSTRUCTIONS. USE A PROACTIVE APPROACH, STREAMLINE THE PROCESS AND REMOVE POSSIBLE DISTRACTIONS FOR AN IMPROVED CUSTOMER EXPERIENCE. ENGAGEMENT FROM WEB VISITORS IS ONE OF THE HALLMARKS OF SUPERIOR WEB DESIGN AND IS PLAYING AN INCREASINGLY IMPORTANT ROLE IN THE USER EXPERIENCE QUOTIENT. REMEMBER, UX HAS BECOME A CENTRAL FOCAL POINT THAT SEARCH ENGINES CONSIDER WHEN RANKING YOUR SITE IN THE SERPS OR SEARCH ENGINE RESULTS PAGES.

8. U S E B U L L E T P O I N T S HI GHLI GHT I MPORTANT I NFORMATI ON IN BULLET POI NTS, I T HELPS I N FI NDI NG I NFORMATI ON QUICKLY. I F THERE I S ANY INFORMATI ON THAT YOU WANT TO HIGHLIGHT TO USERS, THEN YOU MI GHT WANT TO DI FFERENTI ATE THAT CONTENT WI TH BULLET POI NTS OR SOMETHI NG THAT WI LL MAKE THI S I NFORMATI ON STAND OUT.

9. U S E I M A G E S C A R E F U L L Y HI GHLI GHT I MPORTANT I NFORMATI ON IN BULLET POI NTS, I T HELPS I N FI NDI NG I NFORMATI ON QUICKLY. I F THERE I S ANY INFORMATI ON THAT YOU WANT TO HIGHLIGHT TO USERS, THEN YOU MI GHT WANT TO DI FFERENTI ATE THAT CONTENT WI TH BULLET POI NTS OR SOMETHI NG THAT WI LL MAKE THI S I NFORMATI ON STAND OUT.

10. F I X E R R O R S HERE ARE SOME COMMON ERRORS THAT APPEAR ON EVEN THE MOST ESTABLISHED AND WELL-DESIGNED WEBSITES 401 ERROR – “UNAUTHORIZED” – OFTEN FOUND ON WEBSITE THAT REQUIRE AUTHORIZATION TO ACCESS SPECIFIC WEB PAGES 402 ERROR– “FORBIDDEN” – SIMILAR TO A 401 ERROR BUT INDICATES A USER MAY BE CORRECTLY LOGGED IN WITH A VALID USER ID AND PASSWORD, BUT DOES NOT HAVE ACCESS AUTHORIZATION 404 ERROR– “NOT FOUND” – THE MOST COMMON ERROR THAT APPEARS IF A PAGE NO LONGER EXISTS. THESE ERRORS SHOULD BE FIXED BY DIRECTING USERS TO A NEW URL/WEB PAGE LOCATION. 500 ERROR– “INTERNAL SERVER ERROR” – THIS IS A GENERIC MESSAGE THAT INDICATES THAT SOMETHING HAS GONE WRONG WITH THE WEBSITE’S SERVER. IT IS VERY IMPORTANT TO REPAIR OR REMOVE ANY HTTP ERRORS FROM THE WEBSITE. IT ANNOYS THE USERS AND SEARCH ENGINES DON’T LIKE IT EITHER. KEEP CHECKING REGULARLY FOR BROKEN LINKS.

11. P E R F O R M R E G U L A R A U D I T S PERFORM REGULAR AUDITS OF YOUR SITE AND LOOK FOR ANY ABERRATIONS OR ERRORS. FIX THE PROBLEMS THAT AFFECT THE USER EXPERIENCE. LOOK AT THE BOUNCE RATE, CTR, PAGES PER USERS, SESSION PER USER, REPEAT VS. NEW CUSTOMERS AS THESE ANALYTICS HELP YOUR GET MORE INSIGHT ABOUT THE USER BEHAVIOR AND EXPERIENCE. WEB DESIGNERS AT EVANS ALLIANCE HAVE SPENT YEARS PERFECTING THE ART OF CUSTOM WEB DESIGN. THEY’RE PASSIONATE ABOUT CREATING CLEAN, PROFESSIONAL, MOBILE RESPONSIVE, AND USER FRIENDLY SITES.

12. Whether you are looking for SEO services or searching for the best digital marketing agency, we are here to help you. Evans Alliance is passionate to deliver optimum performance. We believe in not just meeting but also exceeding our clients’ expectations to business leaders worldwide. evansallianceadvertising evansalliance.com +Evansalliance Evans Alliance 72 Cobbler Square, Sparta Township, NJ 07871, USA 973-250-4040