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Trends in Retail Competition: Private Labels, Brands and Competition Policy

This symposium explores the role of private labels in competition between retailers and suppliers, with a focus on cloning and the selective use of shelf space. Discussions also touch upon in-store marketing strategies and their impact on sales indexed position along fixture traffic flow.

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Trends in Retail Competition: Private Labels, Brands and Competition Policy

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  1. Trends in Retail Competition: Private Labels, Brands and Competition Policy A Symposium on the Role of Private Labels in Competition between Retailers and between Suppliers The Institute of European and Comparative Law in conjunction with the Centre for Competition Law and Policy Oxford, 9 June 2005 Sponsored by Bristows CCLP (S) 04/05 (II)

  2. Private Label Their Role for Retailers & Their Impact Upon Competition Part II

  3. Cloning III £0.92 £0.71

  4. Selective Use of Shelf Space • Height on the Fixture • Lateral Position on the Fixture • Multiple Facings • Treatment of Private Label

  5. In-Store Marketing Levers Indexed Sales - All Product Types 105.9 103.8 SALES INDEX POSITION ALONG FIXTURE TRAFFIC FLOW 100.5 100.0

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