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How to generate new projects and getting to the market

How to generate new projects and getting to the market. Worshop/ Conference - Lisboa, June 21-23 ,2001 « Learning by Comparing US and European Experiences on INNOVATION AND COMPETENCE BUILDING » organized by: IST-Lisboa, IC2 inst. UT-Texas, PAPS, FLAD.

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How to generate new projects and getting to the market

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  1. How to generate new projects and getting to the market Worshop/ Conference - Lisboa, June 21-23 ,2001 « Learning by Comparing US and European Experiences on INNOVATION AND COMPETENCE BUILDING » organized by: IST-Lisboa, IC2 inst. UT-Texas, PAPS, FLAD. Dr. C. G. BienfaitDirection Centrale Recherche et TechnologieSolvay S.A. - Bruxelles

  2. 1 2 3 4 5 Content Introduction Solvay's Organization for new projects New way to generate new projects Future development : 5th generation R&D -Corporate Venture group Conclusion

  3. 1 Introduction • Innovation processes : how to expand ? • Links to "Critical Success Factors" (from R. Cooper - Mc Master University) • Managing Innovation (generally forgotten !) • Portfolio Management • Types of projects

  4. 1 Introduction Innovation processes Disruptive Projects New Core Competences TECHNOLOGIES Innovative projects $ $ Present Present Extended New MARKETS

  5. 1 Introduction The 7 critical success Factors of R&T 1. Strategical choices 2. Programmes selection and management 3. Core strenghts(core technologies / core products) 4. Effectiveness(follow-up of results / measurement) 5. External awareness 6. Organization 7. Personnel

  6. 1 MANAGEPRODUCT DEVELOPMENT MANAGETECHNOLOGY MANAGEINNOVATION Introduction Managing Innovation (generally forgotten !) CREATE Product actual platform Product development & Future Technology actual platform Technology development & Future Concepts New projects Idea generation VALUE

  7. 1 Introduction Portfolio management Concepts Projects Ideas - Managing Product Development - Managing Technology Managing “Innovation” Attitude : • 4 F’s Fluid and adaptable • Fuzzy goals • Focus sharpered • Flexibility + 3 E’sEnthousiasm Expertise Efficiency

  8. 1 Introduction Types of Projects Risk Product Platform CTechnology Platform C C ”New Values” Product Platform BTechnology Platform B B “Extension BU” Product Platform ATechnology Platform A A Protection of actual BU Cost

  9. 2 SOLVAY's Organizationfor new projects • New organization for R&T • Hybrid structure with R&T by BU and Corporate • Competences centers • New Business Developments (NBD) • New organization for generating new Businesses

  10. 2 R&T / SBU...1 SBU...1 R&T / SBU...2 SBU...2 R&T / SBU...3 SBU...3 R&T / SBU...n SBU...n Solvay's Organization for new projects Generating New Projects in SOLVAY DCRT ThematicResearch NBD 3 NBD 2 GENESIS Exploratory ResearchProjects NBD 1

  11. 3 New Way to generateNew Projects : "Partnership" • To develop "Existing Business" • To go faster to new projects and company's renewal = "Partnership"

  12. 3 Manufacturing Engineering New Way to generate New Projects Classical Way : Develop Existing Business Knowledge Base Enabling Skills Intellectual Property R&D Process Improvement Technical Service Process Analysis Product / Process Development Reactors SeparationMaterials Operations Asset Performance Environmental Impact Integration Design Project Management Standards Specialist Skills Maintenance Overhauls Control Project Implementation

  13. 3 ManufacturingEngineering Markets New Way to generate New Projects Classical Way (including Market) R&D

  14. 3 R&D ManufacturingEngineering Markets New Way to generate New Projects Going Faster and Better : Partnership University NewConcepts EXTERNALLINKS New or existingCustomers EngineeringGroups EquipmentsManufacturers Competitors

  15. 3 R&D ManufacturingEngineering Markets New Way to generate New Projects SOLVAY's Recent Developments : Few Examples R&D alliances Univ.Cust.Comp. Pharma : Innogenetics Cadus Arqule Peptisyntha EcoPhos New or existingCustomers New SodiumPercarbonate (Procter & Gamble) NEUTREC® VINYLOOP™ "RESOL EUROPE" (50% Solvay - 50% Watco) "PIPELIFE" (50% Solvay - 50% Wienerberger) "VENTURES"

  16. 4 Future development: going to the 5th generation R&D and the Company distributed system(Corporate Venture Group) • 5th generation R&D -->“Corporate Venture Group” • (external perspective) • “Corporate Venture Group” in Chemical Industries: few ex.: • “DEGUSSA venture(CREAVIS)” • “CELANESE Ventures Gmbh” • “BASF Future Business Gmbh”

  17. 4 New Way to generate New Projects Summary Generating New Projects University SOLVAY R&T OLD WAY Customer PRODUCTS More Internal Development SOLVAY R&T + New Bus. NEW WAY EXISTING PRODUCTS SOLVAY + EXPANDING VENTURES University GLOBALNETWORK New Concepts& Capability Customer Competitors orother Companies More External Development in "Partnership"

  18. 5 Conclusion How to generate new projects : 1. Internal : having the right "Strategy" and following "Critical Success Factors" 2. External : going faster linking "R&T" new concepts from external resources (Universities, Customers, Competitors, ...) with markets requirements from customers = "Partnership" in new projects  The reward will be "higher return"

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