“The remote that makes your life easier.”

1. “The remote that makes your life easier.”

2. Ever gotten frustrated trying to find a misplaced remote?

3. We have just the product to solve this problem! Mission Statement To use technology to enhance life and to offer solutions to everyday problems .

4. Introducing the MyFinder………………. Our Industry: Electronics Our Product: MyFinder - is a rechargeable universal remote with a built-in tracker. Target Market: 18-45 (age group identified as Tech Savvy) Enhances the user’s convenience with these features: - “All-in-one” features - Ability to recharge - Tracker that allows you to find it when lost.

5. Primary good (How it works……) • Remote & Rechargeable remote base: • TV, Cable, Satellite, Blu-ray and DVD player compatible. • Remote has a built-in tracker. To find misplaced remote hit the “Page” button on base, which “sounds off” remote. • Base has a rubber tag so it can be placed on or around the TV’s surface. • Base also serves as a holder & charger for the remote when not-in-use or when the battery is low.

6. Customer Benefit Package

7. Peripheral goods & services (How they work…..) iPhone ApplicationKeychain trackerText Message Keychain tracker that can be attached to frequently misplaced items. Ability to text personal product code to the # 525 to sound off remote. iPhone app that has a “page” button to sound off the remote.

8. Peripheral goods & services (How they work…..) Technical SupportWebsite or Phone There to assist users with any technical questions or problems they may have. Users can also “sound-off” remote by entering in product code on website, or saying it over the phone to customer service rep.

9. Strategy Development • We surveyed 500 remote users between the ages of 14-45 • 88% said they get frustrated when they can’t find a misplaced remote • - Our goal is significantly reduce this frustration with our tracker. • 78% said they would prefer not to buy new batteries for their remote. • - With our rechargeable remote, no batteries will be required. • 72% said they prefer universal remotes over single function remotes • - We will provide them a remote with multiple functions.

10. Market competitors • - Universal Electronics Inc. (sell universal remotes) • - GE’s Universal remote (have a keychain tracker for remote) • How we’ll overcome these threats: • More convenient (iphone app, website, etc) • Reduced associated costs (no need to buy batteries) • - alternatives to track remote in case one alternative is unavailable (lose keychain)

11. Order Qualifiers & Order Winners • ORDER QUALIFIERS • Dissatisfiers:( what customers expect) • Warranty • Instructions manual • Satisfiers: (what customers like to see) • -Multiple functions of the remote • -Tracking function of the remote • - Enhanced Convenience • ORDER WINNERS • Exciters/Delighters: (unexpected bonus) • Many alternatives to “sound off” the remote • Rechargeable Remote • Keychain tracker • -Great technical support

12. Core Competences Competitive Priorities: we will compete on…... Quality – minimize product defects, always meet our customer’s needs Innovation – provide what is desired by consumers that is not currently supplied in the market. Core Competences: how we will compete on this….. (For Quality) - R&D team consisting of the best and brightest electrical engineers & programmers - 24/7 customer service to always meet our customer’s needs (For Innovation) - the best & brightest R&D team - complaint blog on our website for consumers to rant about problems with electronic products they currently own.

13. Preliminary design & testing Stage 1: Dropped the remote several times - to test whether damages to the remote would cause defects to its functions. Stage 2: Hid the remote in the various places (couch, backpack, etc) - to test whether the tracking sound was loud enough Stage 3: Allowed 20 moderately and not-so tech-savvy people to use remote - to test whether the product was easy-to-use

14. Final Product & Raw Materials/Equipment • Materials • Circuit Board • Sound Card • Plastics • Cardboard (for packaging) • Equipment • Plastic Injection machine • Laser Cutter ( for silicon wafers) • Packaging machine • Fork Lift

15. Industry Growth Model Year Sales ($) 1 120,468,000 2 158,380,000 3 181,349,000 4 235,846,000 5 272,680,000

16. Linear Regression Year Sales ($) 6 308,311,600 7 346,500,600 8 384,689,600 9 422,878,600 10 461,067,600

17. Percent of Industry sales projection Year Sales ($) 1 3,083,116 2 3,465,006 3 3,846,896 4 4,228,786 5 4,610,676 Market research and logic tells us we can earn: 1% of industry sales

18. Break Even Analysis • Fixed Cost • Building $200,000/yr • Employees $11/hr @40 hrs a week= $22,880/yr • 40 employees @ $22,880/each = $915,200/yr • Benefits and Perks $150,00/yr • Equipment $175,000/yr Total Fixed Cost= $1,440,200 • Variable Cost = $17.00/ Unit • Selling Price= $29.99/ Unit • Break even $1,440,200/ ($29.99-$17.00)= • 110,869 Units to Break Even

19. Break-Even Analysis

20. MAD and Tracking Signal

21. Production Capacity • Initial - We expect to run at about 75%-80% when we first begin because demand will be high • Long Run • We expect to maintain this and possible increase this rate especially with the increase training and being responsive to our customer’s needs. • In our Break Even analysis we do have some years where we have over forecasted but that little extra inventory will allow us to have extra in case we get a large order