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A Few Design Ideas. F1, Ctrl+Alt+Del , Alt Tab. “Is the side navigation menu a dead feature?”. New Words. Hangry Larping Scratchiti Histrionics Geotagging Floordrobe. Invent a new word and put it on your card. Geniass – smart but, don’t get over-confident.
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F1, Ctrl+Alt+Del, Alt Tab “Is the side navigation menu a dead feature?”
New Words • Hangry • Larping • Scratchiti • Histrionics • Geotagging • Floordrobe Invent a new word and put it on your card. Geniass – smart but, don’t get over-confident. Assfixianado – Specialist in your own mind. Lamely – Laemmle theater is snobby but I still like to see a movie there. Dumbolina, Stupidica – not nice names for daughters. Nagules – person who nags like Hercules. itis – an affliction postfix
The Big 4 • Contrast, Repetition, Alignment & Proximity • C – Contrast – make different things look different • Make things that are not the same, clearly different. • This doesn’t mean black and white. • Pulls the user to what you want them to do because a visual clue is there. • The dominant feature should be apparent. • R – Repetition • Reuse same or similar elements throughout the design. • Gives a sense of place to the user. • Adds unity and cohesiveness to the design.
The Big 4 Contd. • A – Alignment • Nothing should look randomly placed. • Everything is connected via invisible lines. • Centered is usually ugly and tiring on the eyes. • No Alignment = Visual Ambiguity. • P - Proximity • Put like things together (chunking) so it is easier to digest. • Space between things that make it easier to understand.
Proximity Example Ruth Guthrie (909) 869-4958 Cal Poly Pomona W. Temple Pomona, CA Ruth Guthrie (909) 869-4958 Cal Poly Pomona W. Temple Pomona, CA Cal Poly Pomona Ruth Guthrie W. TemplePomona, CA(909) 869-4958 Cal Poly Pomona Ruth Guthrie W. TemplePomona, CA(909) 869-4958
Chunking • Psychology • George Miller, 1956 “The Magical Number Seven” • 7+ 2
Examples of CRAP • Disney Concert Hall • http://solarsystem.nasa.gov/kids/ • Drive the Mars Rover • Udacity • Lance Armstrong • Augmented Reality Business Cards
Donald Norman • Father of HCI • “When a simple thing needs pictures, labels or instructions, the design has failed.” -- The Design of Everyday Things (p. 9)
Affordances • Affordances: “design aspect of an object which suggest how the object should be used; a visual clue to its function “ • http://www.interaction-design.org/ • What is it for? What can I do with it? • What does it do? • What current state is it in? • How do I operate it?
Web Affordances • Web • What is this site for? • What can I do here? • What should I do here? (What the designer tells you) • Web Affordances • Animation • Color • Shapes • Text • Button • Menu • Sound • Logo
What are you doing here? • Where does your eye go? What are you drawn to? What does the designer want you to do on the page? • Auto Club (aaa.com) • Turkish Air (turkishair.com) • LAUSD • Google Maps • Fatify / Barbie
Schneiderman “Eight Golden Rules of UID” • Strive for consistency • Enable frequent users to use shortcuts • Offer informative feedback • Design dialog to yield closure • Offer simple error handling • Permit easy reversal of action • Support internal locus of control • Reduce short term memory load
Anthropomorphic Design • http://www.youtube.com/watch?v=cO1xxafO59Y
Context / Culture • Clean • Al Jazeera • China World Journal • KoreaDaily • France • Los Angeles • Madegascar Tribune
HTML5 & CSS Makes Design so Easy and Expected that none of it Matters