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Solution in Detail March 2011

SAP NETWEAVER MASTER DATA MANAGEMENT RAPID-DEPLOYMENT SOLUTION for customer data integration A Compelling Solution Delivered Quickly and Affordably. Solution in Detail March 2011. We Are Here to Discuss. Benefits and Value Proposition What is the Rapid Deployment Solution

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Solution in Detail March 2011

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  1. SAP NETWEAVER MASTER DATA MANAGEMENT RAPID-DEPLOYMENT SOLUTION for customer data integration A Compelling Solution Delivered Quickly and Affordably Solution in Detail March 2011

  2. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites SAP Consulting Customer References

  3. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites SAP Consulting Customer References

  4. The Impact of Customer Data Challenges Reduced Sales Effectiveness • High Marketing Costs Suboptimal Customer Service Unreliable analysis Lack of consolidated view of customer data across all channels Cross-selling and up-selling are limited Inaccurate or duplicate customer attributes leads to higher campaign costs and lower effectiveness Lack of complete and accurate view of customer profile limits customer services Customer retention efforts can be hampered by lack of strategic view Lack of consistent customer data impedes reliable analysis and reporting, which hinders decision making

  5. What is Customer Data Integration? Jane Peters Smith Analysis 4418 North St. Chicago, IL 60610 • Process of consolidating and managing customer data from all available sources • Create a golden customer master data record • Enables all relevant departments in the company have constant access to the most up-to-date and complete view of customer data available Jane Peters Jane Smith 4418 N. Str. Chicago, IL 60611 North Street Chicago, IL 60600

  6. What are the Benefits of Customer Data Integration? • Higher customer retention and satisfaction with improved customer service due to complete and accurate view of customer relationship • Increased sales through ability to cross-sell and up-sell based on customer’s profile • Reduced marketing costs with more accurate customer data, less duplication, and greater personalization • Improved insight through accuracy and reliability of all customer data-related analyses • Supports data governance initiatives with predefined or customizable workflows across applications • 360° view of customers and customer interactions

  7. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites SAP Consulting Customer References

  8. Preconfigured software and services enabling rapid deployment SAP brings together software and services in a new offering that gives you essential MDM functionality quickly and affordably SAP Software • Preconfigured software to eliminate the guesswork • Rapid deliver in as little 8 weeks, using SAP consulting • An affordable, fixed priced solution • Limited scope to jump start • A clear path to your full Customer Data Integration vision SAP Predefined Services Pre-Configured Content Enablement Content . SAP Rapid Deployment Solutions

  9. Immediate Value From Pre-configured ContentYou Get What You Need to Run Your Business ‘Out-of-the-box’ Value Adding Quick and Lean Cost-effective • Powerful solution delivered ‘out-of-the-box’ based on leading SAP NetWeaver MDM & SAP BusinessObjects Data Services • Start fast, with what’s most important, and expand later • Seamless access to customer information from any source • Clearly defined scope • Includes pre-configuration content and knowledge transfer to key users • Fast-track implementation methodology • Enables you to go live in 8 weeks • Attractive fixed-price services • Modular pricing – ‘only pay for what you need’ • Reduced resource requirement from Business and IT

  10. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites Positioning for SAP Consulting Customer References

  11. What‘s in SAP NetWeaver Master Data Management rapid-deployment solution? A COMPELLING MASTER DATA MANAGEMENT SOLUTION DELIVERED QUICKLY AND AFFORDABLY • FoundationandScope Items including: • Customer Data Consolidation Scenario • Collaborative Customer Data CorrectionProcess • Global Duplicate Check against Central Customer Hub

  12. MDM Repository Scenario 1 Customer Data Consolidation Scenario Any Source Data SAP BusinessObjects Data Services (Automated data flow) SAP NetWeaver MDM Integrated Data Quality Reporting DQ Dashboard Drill down, data error reports 1 - Cleansing - Enrichment - Standardization - “Out-of-the-box”Quality Reporting Name & Address Cleansing Interactive Consolidation File Interface • Features • …out-of-the-box client system extractors • …strong cleansing and enrichment capabilities • …adhering to defined validation rules • …market leading matching function • …powerful rich clients for interactive merging, data (mass) maintenance and authoring Key Mapping 2 De-Duplication Auto Consolidation - Fuzzy Matching Logic - Matching against MDM - Auto merge Functionality - Match Group Assignment Load Interface Post Processing 3 Validation - Validate against DQ Metrics - Collect data validation statistics - Trigger remediation activities Lookups

  13. Scenario 2 (1) Collaborative Customer Data Correction Process • In this scenario, data already present in the master hub is validated and any inconsistencies are flagged for correction. Line of business owner makes corrections and Data Steward then approves the corrections to finalize the record in the central hub. All these activities are orchestrated by a BPM (Business Process Management) workflow. • Features • …Address Cleansing • …Name Cleansing • …Validation against data quality metrics • …De-duplication • …Data Quality Dashboard • …Integrated Data Correction Process

  14. MDM MDM Repository Scenario 2 (2)Collaborative Customer Data Correction Process Integrated Data Quality Reporting Drill down, data error reports DQ Dashboard SAP BusinessObjects Data Services SAP NetWeaver MDM Validation Validate against DQ Metrics & trigger remediation activities Cleansing Data Cleansing & Matching Extraction Data extracted from source database, application or file

  15. Scenario 3 (1)Global Duplicate Check against Central Customer Hub In this process, when a new record (contact, person) is added to a system (SAP CRM), it is matched against the records in the CRM system (local check) and against the records in the MDM hub (global check). If matches are identified, the user is notified of matching records, preventing duplicates from being created. Furthermore the user has the possibility to reuse and enhance the golden record information with local data. • Features • …Integrated Data Quality Check in SAP CRM • …Address Cleansing • …Matching • …Global Duplicate Check • …Local Duplicate Check

  16. MDM MDM Repository Scenario 3 (2)Global Duplicate Check against Central Customer Hub SAP CRM Data Services XI 3.n Data Quality Management RFC Server(s) RFC1 RFC2 RFC3 Gateway SAP Client Interfaces Business Address Services SBOP BAdIs for PV + DES /FLDQ/ SAP DB Central Rules Repository Postal Validation Reference Data (subscription license)

  17. Detailed Scope

  18. Key Deliverables • Installation check • Initial scoping workshop to understand and cover your requirements • Project documents: blueprint, project plan and WBS activities • Customization of chosen packages for the SAP NetWeaver MDM rapid-deployment solution in the development system • Knowledge transfer to key users on configured SAP NetWeaver MDM rapid-deployment solution system • Support for going live • Provide the IT infrastructure (server) • Install the SAP MDM application, version 7.1 on the development and production environments • Provide fixed contact people in the business and IT departments • Conduct end-user training • Performance testing What does SAP deliver? What does the customer have to do?

  19. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites Positioning for SAP Consulting Customer References

  20. Product Demonstration

  21. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites Positioning for SAP Consulting Customer References

  22. Project Plan and Timelines 1 2 3 4 Steps Start Deploy Run Project Management Kick off workshop Business Process Management Technical Solution Management Implementation Performance Testing Key User Workshop Data management Transport End-user Training Customer Testing Project Sign-off &Support SAP involvement Customer involvement

  23. Successfully Deploy in as Little as 8 Weeks Run Start Deploy 1 2 3 Expectations • User-acceptance testing • Onsite and remote support • Project management • Kick-off workshop participation • Preparing technical infrastructure • Implementation • Testing • Key User Training Results • Superior support to ensure smooth functioning • Mutually-approved scope document • Working SAP MDM system • Successful rollout and adoption • Configuration documentation

  24. Pre-defined Services for Rapid Deployment solutions • Your path to Go-Live — fast, efficiently and at predictable cost • Fixed-price Implementation Services • Pre-defined Project Methodology • Ready-to-use Accelerators

  25. Implementation Methodology Start Deploy Run Kickoff Workshop Installation Guide Rapid-deployment Deliverables: Project Plan Readiness Check Check Lists Support Portal Access to the implementation methodology materials:http://service.sap.com/rds-cdi

  26. Project Team: SAP • SAP Project Manager • Serves as a central contact person, from project initiation to going live and support • On the SAP side, responsible for functional project management, coordination, support and coaching of the customer’s project manager, and so on • Core Project Team • MDM solution consultants / solution architects • Particularly responsible for monitoring process configuration, know-how transfer, and so on • Development consultants • Responsible for executing development activities • SAP Consultants • Responsible for implementation of the agreed upon scope for the SAP NetWeaver Master Data Management rapid-deployment solution

  27. Project Team: Customer • Leading Project Manager • Serves as a central contact person, from project initiation to going live and support • On your side: responsible for functional and commercial project management, coordination, overall project controlling, preparation of steering committees, and so on • Core Project Team • Basis staff • Especially responsible for the installation and administration of the development and productive system landscapes • Functional department staff / key user • Responsible for workshops, questions from SAP, end-user training, and possibly as a power user for simple configurations • Specialized Staff (Optional) • Responsible for further specialized areas such as customization and configuration

  28. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites Positioning for SAP Consulting Customer References

  29. Software Components

  30. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites Positioning for SAP Consulting Customer References

  31. SAP ConsultingWorldwide Delivery • SAP Consulting • 12,000 consultants worldwide • Consultants with special SAP NetWeaver MDMexpertise • Consultants located all over the world, in every region • Why SAP Consulting • Product and solution experts • SAP knows SAP software best • Deep process knowledge and translation of processes to standard software • Best use of own SAP product close to standard, which gains release “sustainability” and protection of investment • Numerous satisfied customers of SAP NetWeaver MDM • Quality assurance

  32. We Are Here to Discuss Benefits and Value Proposition What is the Rapid Deployment Solution Scope & Deliverables Product Demo Project Approach and Planning Pre-requisites Positioning for SAP Consulting Customer References

  33. Key Takeaways Compelling solution for customer data integration project success 1 Fast to deploy 2 Attractively priced 3

  34. Questions

  35. Appendix

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