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The Right Marketing Techniques for your Business – SEO and PPC

SEO and PPC are two most widely used internet marketing techniques for the success of a business website. Check out this PDF to know about some basic concepts of Search Engine Optimization and Pay Per Click.

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The Right Marketing Techniques for your Business – SEO and PPC

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  1. The Right Marketing Techniques for your Business – SEO and PPC

  2. Introduction The two marketing campaigns that can help in promoting your business are – Search Engine Optimization (SEO) and Pay Per Click(PPC).

  3. Which one is best? It comes down to your awareness about your marketing strengths and weaknesses and also the time period, that will be involved in promoting your product or service. So, lets discuss the benefits of SEO and PPC to find out which strategy will suit your business best.

  4. Benefits of SEO

  5. Benefits of SEO Long term objectives: It takes time and effort to reach the first page results list through SEO, but once your website reaches there and your campaign gains momentum, you can stay there indefinitely. Increases the value of your website: The resale value of your website will increase by the amount of traffic it generates. Other benefits include: site authority, traffic consistency, link popularity and long-term search engine rankings. It builds reputation for your website: If your website is a source of information for a niche market, which requires a particular kind of information, SEO can build authority and eventually generate traffic.

  6. Benefits of PPC

  7. Benefits of PPC Pay Per Click ads are based on keyword searches and they appear on the sponsored results section of search engine result pages. Quick results: PPC results are much quicker than any other marketing technique. As soon as the campaign starts, your ads can be viewed by millions of users. A select segment is targeted: PPC platforms narrow down your target group by income, gender, age, hobbies or education. Starting with a small and highly focussed campaign is a good idea for your business.

  8. Contact Us Address : A-83, 1st Floor Noida, India, 201301 Telephone : +91 0120 6517460 Website : http://www.evomantra.com/ Email : sales@evomantra.com Content source : http://goo.gl/rPXj2q

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