Expand Your Solution Portfolio with New SQL Server R2 Business Intelligence

1. AP06 Expand Your Solution Portfolio with New SQL Server R2 Business Intelligence Betsy Pridmore Director Partner Team Business Platform Microsoft Corporation Nigel Gibbons |Executive Chairman MaishaHoye|DirectorofMarketing Company: Microlink, LLC Region: U.S.A. Years as a Microsoft Partner: 7 Company: Universal Information Technology Region: United Kingdom Years as a Microsoft Partner: 12

2. The State of BI Today Have 28% Have Not 72%

3. Partner Opportunity Surround existing solutions with new BI capabilities Build new products and service offerings around BI Partner with other Microsoft partners with complementary BI offerings

4. BI Real Deal Sizes * Based on (a) $1,000 oppty value associated with 1 day of billing, (b) pre-sales investment only † Services including professional consulting/expertise – SW including both custom developed applications and ISV off the shelf software

5. BI Software Marketis Big Business Intelligence and AnalyticsWere Bright Spots Last Year “…business intelligence, analytics, and performance management… accountedfor $9.3Bin combined revenuesin 2009, up a modest 4.2 percent from the$8.9B companies brought in during 2008” • Microsoft grew twice the rateof the market, and ranked second in vendor growth 2 Source: Gartner (Apr 2010)Total Worldwide BI Software Revenue Market Share of Top Vendors, 2007-2009 1 Source: Gartner (Dec 2009)Total Enterprise Software Revenue for All Market Segments and Regions, 2008-2013, Q409 Update ($M)

6. Microsoft Business IntelligenceDelivering on our promise of “BI for Everyone”

7. Microsoft BI Vision and Strategy BI for Everyone Familiar Collaborative Managed

8. Microsoft BI Vision and StrategyLeveraging what you already know BI for Everyone Familiar Collaborative Managed

9. SQL Server 2008 R2BI Technologies

10. Trusted Data Assets SQL SERVER 2008 R2 MASTER DATA SERVICES SITUATION TODAY Increased emphasis on regulatory compliance and SOA Enterprise ready for complex, mission-critical applications Deliver single, trusted versions of critical data assetsand their relationships High quality master data is key for effective business processes Deliver trusted master data to downstream data warehouse, analytics, and BI systems in consumable formats IT challenged with creating, maintaining and delivering trusted versions of master data and relationships PARTNER OPPORTUNITIES Develop and deliver industry-specific MDM solutions Develop domain-agnostic apps such as: Customer Data Integration (CDI),Product Information Management (PIM) apps

11. MDS in Customer Marketing Improves response/reduces costs 24% duplication rate + 13% wrong address × marketing campaigns per year × $0.50 cost per customer $14MTotal potential revenue missed $1.2MTotal annual marketing “waste” 3%-5% of total revenue CUSTOMER EXAMPLE 1.4 million prospects not reached × 1% response rate = 14,000 potential new customers missed × $983 lifetime revenue per customer CUSTOMER EXAMPLE 30% item data error rate in retail files × 25 min. of cleansing per SKU per year = $60-$80 cost per error + 60% error rate for all invoices generated = $40-$400 per invoice to reconcile errors PRODUCT EXAMPLE

12. Complex Event Processing SQL SERVER 2008 R2 STREAMINSIGHT SITUATION TODAY Process large volumes of events across multiple data streamsin less than a second Pressure to handle large volumes of complex data in real time The size and frequency of data make it challengingto store for data mining and analysis Manage your business through historical data miningand continuous insights Growing need to monitor, analyze, and act on the datain motion Built-in support for different types of event handlingand rich query semantics PARTNER OPPORTUNITIES Enabling hardware devices that capture real-time data to be integrated with the business analysisand reporting solutions Enabling solutions for a number of industries to have the abilities to support and process real-timeand streaming data

13. OSISoft Testimonial partner MaishaHoye|DirectorofMarketing Andrew Grose|DirectorofMarketing Company: Microlink, LLC Region: U.S.A. Years as a Microsoft Partner: 7 Company: Nortec Region: Washington, D.C., U.S.A. Years as a Microsoft Partner: 15

14. Empower End Users MANAGED SELF SERVICE BI SITUATION TODAY Users need the ability to combine data across multiple sources with more accurate views Powerful analysis and reporting against vast amountsof data (+100 million rows) directly in Excel Training users on multiple BI tools is inefficient and costly Productive reporting with familiar Microsoft Office interface Users need an easy way to share their BI apps broadlyand securely Central deployment, search, and managementon Enterprise scale platform PARTNER OPPORTUNITIES Enable clients’ business users to make decision faster via their everyday, familiar tool in Microsoft Excel Enabling apps with self-service BI capabilities to drive broader adoption Profiting from deploying an end-to-end BI solutions to SMBs that is based on existing skills inSharePoint + Office + SQL Server

15. demo Daniel Yu Sr. Product Manager MaishaHoye|DirectorofMarketing Andrew Grose|DirectorofMarketing Company: Microlink, LLC Region: U.S.A. Years as a Microsoft Partner: 7 Company: Nortec Region: Washington, D.C., U.S.A. Years as a Microsoft Partner: 15

16. The Future State of BI The Present State of BI 100% Have 28% Have Not 72% Familiar Collaborative Managed

17. Call to Action Visit our booth and ask our experts Visit our booth and build yourown demo • Every day at 1 PM in our classroom • Reporting session • BI session • SrteamInsight: Classroom, Expert • MDS: Classroom, Expert, HOL • PowerPivot: Classroom, Expertm HOL, Theater • Expand skills • SQL 2008 R2 Online TechnicalTraining – NEW • SQL METRO Developer Training • APO University + Sales Specialist Certification – NEW • Accelerate Pipeline • APO QuickStarts – NEW http://www.microsoft.com/sqlserver TODAY IN WPC TODAY AT ANY TIME

18. YOUR FEEDBACK IS VERY IMPORTANT TO US Submit your Session Evaluation for a chance to Win! www.digitalwpc.com/evals ASUS Notebook PC WPC 2011 Conference Pass Microsoft Lifecam HD-5000 Win a chance to spin the prize wheel! Located in the Microsoft Partner Network Expo Booth #484

19. Get Connected With Microsoft® Pinpoint™ Connect with customers who need your applications and services Customers visit Pinpoint daily looking for partners. Are you there? Complete profiles are 10x more likely to get prospects Be automatically entered to win — act by July 31 Create a new company profile Create an application or service profile, or Get a customer review Enter to win your choice of one of FIVE prizes! Multiple winners! More details at www.Pinpoint.com/GetListed

20. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.