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MKTG

MKTG. Lamb, Hair, McDaniel 2007-2008. WELCOME & INTRODUCTION. An Overview of Marketing. Your Text. Textbook Features. 15-page Chapters Chapter in Review cards Website – multimedia tools www.mktg4me.com Cell phone downloads Videos Flash cards Quizzes MP3 audio summaries.

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MKTG

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  1. MKTG Lamb, Hair, McDaniel 2007-2008 WELCOME & INTRODUCTION An Overview of Marketing

  2. Your Text

  3. Textbook Features • 15-page Chapters • Chapter in Review cards • Website – multimedia tools • www.mktg4me.com • Cell phone downloads • Videos • Flash cards • Quizzes • MP3 audio summaries

  4. Registration Information • Refer to card insert (inside text) • Go to www.thomsonedu.com/login • Enter Access Code (as it appears on card) create an account • Enter your account information, click continue and then agree to license agreement. Click continue.

  5. Registration Information • “My Dashboard” lists your available resources. Select the ThomsonNOW resources and continue registering. • Enter school information and follow screens to ThomsonNOW homepage • Register for MKT 230 – Attaway • Course key:E-YYDS2QCBJEGSA • Click “Submit”

  6. Course Overview • General introduction to marketing decision making • Syllabus • u-drive • www.cob.ilstu.edu/jsattaw • ThomsonNow course page • Print your own copy of the syllabus

  7. Course Competencies Upon completion of the course, students will: • Understand the evolving strategic role and critical importance of the marketing function within an organization, • Understand the fundamental role of ethical behaviors in business organizations, • Demonstrate mastery of the strategic and tactical decisions of the marketing mix (product, price, place, and promotion), • Understand consumer and industrial buying behavior and why this information is critical to marketing strategy and tactical decision making, • Understand how segmentation, targeting and positioning is utilized in developing strategies and implementing tactics to achieve organizational objectives, • Understand the role of marketing research in developing and implementing marketing strategies and tactics, • Improve their creative, critical thinking and reasoning skills, • Enhance their written and verbal communication skills, • Enhance their confidence in interpersonal communication

  8. Course Policies • Attendance is expected • Class Participation is VALUED and worth 17% of your OVERALL GRADE (Clickers) • A variety of activities will be assigned worth 17% of your OVERALL GRADE: • Marketing YOU activities • Chapter Quizzes (ThomsonNow) • Chapter Case & Quizzes (ThomsonNow) • Other – assigned during class • 4 Exams – Worth 66% of your OVERALL GRADE (ThomsonNOW)

  9. About Your Professor • BBA, Marketing from Texas A&M University • MS, Marketing from Louisiana State University • PhD, Marketing from Louisiana State University • Faculty member at University of Kentucky (1988-1990) • Faculty member at Illinois State University (1990 to present) • Retail management with major southeastern department store chain • Employed as consultant to the Louisiana Small Business Development Center • Consultant, researcher & trainer for non-profit and business entities including Caterpillar, Inc., Swire Pacific Ltd. (China), Cilco (Ameren), Wahl, Illinois Secretary of State’s Office and Mitsubishi Motors of America

  10. Personal Profile • Wife of Mitch Griffin, PhD – member of the Marketing faculty at Bradley University • Mom to Parker • Avid wine drinker • Enthusiastic cook • Automobile enthusiast • ’56 MGA • ‘74 MGB • ‘94 Lotus Esprit S4 • ‘81 DeLorean • ‘03 Mini Cooper S • ‘00 BMW 540iT wagon • ’94 Audi S4 • ‘00 Ford Ranger Truck

  11. Assignments • Register with Thomson – ThomsonNOW • Read Chapter 1 – Overview of Marketing • Complete Chapter 1 Quiz (ThomsonNow) • Plan to attend Junior Experience (Friday, 8/24 – Extra Credit)

  12. Junior Experience • www.cob.ilstu.edu/jrexperience • Friday, 8/24 1:00 – 4:00 p.m.

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