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Remember to find the action: look for good verbs

Remember to find the action: look for good verbs. Gerald Rinehart Carlson School of Management University of Minnesota. It is said that power is corrupting Meaning was found by Freud in everything. There were two hundred guests in attendance at the party

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Remember to find the action: look for good verbs

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  1. Remember to find the action: look for good verbs Gerald RinehartCarlson School of Management University of Minnesota • It is said that power is corrupting • Meaning was found by Freud in everything. • There were two hundred guests in attendance at the party • It was decided to destroy the evidence

  2. Action Verbs: • Power corrupts • Freud found meaning in everything • Two hundred guests attended the party. • He decided to destroy the evidence (vs. The evidence was destroyed)

  3. Diction: Word Choice

  4. Use Adjectives and Adverbs sparingly

  5. He proposed an extraordinarily daring and bold strategy

  6. He proposed a daring strategy.

  7. Her campaign was imaginative, original, and creative and thus was highly acclaimed.

  8. Her innovative campaign was highly acclaimed

  9. Especially avoid cliches with redundancies • foreseeable future • end result • true facts

  10. serious crisis • advance planning • serious concern • genuine opportunity

  11. Look for freshness and vigor in word choice • “There is no deodorant like success.” Elizabeth Taylor • “The difference between the almost right word and the right word is really a large matter--’tis the difference between the lightening bug and the lightening.” Mark Twain

  12. AVOID EMPTY OR INFLATED PHRASES

  13. Along the lines of • At this point in time • By means of • Due to the fact that • For the purpose of

  14. For the reason that... • In order to.... • In spite of the fact that... • In the event that... • In the final analysis

  15. in the neighborhood of ... • unitl such time as ...

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