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Question 1 Question 1 An Multivariate test has been running for a couple of weeks, but there is no data shown in An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.) (Choose two.) A. Enable Adobe Analytics for Target to check corresponding activity reports. A. Enable Adobe Analytics for Target to check corresponding activity reports. B. Validate if goals and settings of the activity are set properly. B. Validate if goals and settings of the activity are set properly. C. Duplicate the activity and delete the first one with an issue. C. Duplicate the activity and delete the first one with an issue. D. Diagnose activity audience qualification using debugging tools. D. Diagnose activity audience qualification using debugging tools. Answer: B,D Answer: B,D
Question 2 Question 2 One of the distribution centers for an eCommerce site is down and the marketing team wants to One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed. display a message on the homepage to let customers know that shipping will be delayed. What is the best way to create an activity that will target only the affected zip codes? What is the best way to create an activity that will target only the affected zip codes? A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. with the list of zip codes. B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience. with the list of zip codes. Divert 100% of traffic to the test experience. C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes. codes. Answer: C Answer: C
Question 3 Question 3 In Adobe Target, at which point does a visitor qualify for an audience In reporting? In Adobe Target, at which point does a visitor qualify for an audience In reporting? A. It depends on the metrics A. It depends on the metrics B. Activity Conversion B. Activity Conversion C. Activity Entry C. Activity Entry Answer: A Answer: A
Question 4 Question 4 An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports. two days of execution, no traffic has been recorded m the reports. What approach should be used to debug the implementation? What approach should be used to debug the implementation? A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel. browser extension to check the execution of the Adobe Target pixel. B. Meet the different qualification conditions and use the web browser console, through the Network B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly. panel, to check that the custom profile parameter value changes accordingly. C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience. set to 50% for each Experience. Answer: A Answer: A
Question 5 Question 5 An optimization team has decided to incorporate email into their testing strategy and wants to send An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective. users and see which email is the most effective. How can this request be fulfilled? How can this request be fulfilled? A. Using the Enhanced Email Experience Composer A. Using the Enhanced Email Experience Composer B. Using the Form-Based Experience Composer B. Using the Form-Based Experience Composer C. Using the Visual Experience Composer C. Using the Visual Experience Composer Answer: A Answer: A
Question 6 Question 6 In the Visual Experience Composer. Experience 6 was created using multiple style modifications. In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity. Most of these modifications need to be repeated in two additional experiences within the activity. Which option automatically recreates all of the modifications from Experience B while adding a new Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity? experience to the activity? A. Select Copy in Styles panel. A. Select Copy in Styles panel. B. Select Duplicate and pick Copy Styles. B. Select Duplicate and pick Copy Styles. C. Select Duplicate from Experience panel. C. Select Duplicate from Experience panel. Answer: A Answer: A
Question 7 Question 7 A product owner at a bank manages six different credit cards. A product owner at a bank manages six different credit cards. The product owner wants to run a test that helps users easily compare credit card features to help the user feel The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions. more confident to complete an application. The mam KPI of the test is application completions. Which hypothesis matches the request? Which hypothesis matches the request? A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions. placing a "compare recently-viewed credit cards" link in the hero will increase application completions. B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions. comparison page by placing a "select three cards to compare" link in the hero will increase application completions. C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by C. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts. placing a "compare our most popular cards" link in the hero will increase application starts. Answer: B Answer: B
Question 8 Question 8 A large bank would like to test different Call To Action Buttons on their email. A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test? Which composer should they use to execute the test? A. Visual Experience Composer A. Visual Experience Composer B. Form-Based Composer B. Form-Based Composer C. HTML Composer C. HTML Composer Answer: A Answer: A
Question 9 Question 9 A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration? Which adjustment should be recommended to reduce the test duration? A. Increase the minimum detectable lift A. Increase the minimum detectable lift B. Increase the number of Offers. B. Increase the number of Offers. C. Increase the confidence level. C. Increase the confidence level. Answer: A Answer: A
Question 10 Question 10 There is a warning message in the Visual Experience Composer (VEC) for an activity which went live There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. two weeks ago. What is the most probable reason for the warning message? What is the most probable reason for the warning message? A. A new plugin was added to website which is not supported by Adobe Target. A. A new plugin was added to website which is not supported by Adobe Target. B. The Profile Script is outdated and causing issues in the VEC. B. The Profile Script is outdated and causing issues in the VEC. C. The structure of the page has changed since activity was created. C. The structure of the page has changed since activity was created. Answer: A Answer: A