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MKT 571 Week 2 Individual Assignment Understanding Target Markets//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-2-individual-assignment-understanding-target-markets-1<br><br>MKT 571 Week 2 Individual Assignment Understanding Target Markets<br> <br>Instructions: Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. Assignment Steps To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words. Include at least 3 elements of the Research List of Topics (see list below): <br>u2022tResearch List of Topics:<br>u2022tPrimary Research<br>u2022tSecondary Research<br>u2022tConsumer Analysis<br>u2022tCustomer Profile<br>u2022tContinuous Consumer Monitoring & Research<br>u2022tEnvironmental Scanning<br>u2022tIdentify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces<br>u2022tCurrent Opportunities<br>u2022tPotential Future Opportunities<br>u2022tCurrent Threats<br>u2022tPotential Future Threat<br>u2022tDiagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market-Threats, Opportunities, Weakness, Strength), PEST (Political, Economic, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economic, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).<br>Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.<br>This assignment will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-2-individual-assignment-understanding-target-markets-1<br><br><br>
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MKT 571 Week 2 Individual Assignment Understanding Target Markets//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-571-week-2-individual-assignment-understanding-target- markets-1 MK T 5 7 1 We e k 2 I n d i v i d u a l A s s i g n me n t U n d e r s t a n d i n g T a r g e t Ma r k e t s I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t T o d e v e l o p e ff e c t i v e r e l a t i o n s h i p ma r k e t i n g , a c o mp a n y mu s t fi r s t u n d e r s t a n d i t s t a r g e t e d c o n s u me r s ' b u y i n g i n fl u e n c e s a n d b e h a v i o r s . T h i s w e e k ' s a s s i g n me n t i s t h e fi r s t p a r t o f t h e d e v e l o p me n t o f a ma r k e t i n g p l a n . I t p r o v i d e s t h e f o u n d a t i o n o f t h e ma r k e t i n g p l a n a n d i n t r o d u c e s t h e s t u d e n t t o a v a r i e t y o f d i a g r a mma t i c t o o l s f o r u n d e r s t a n d i n g a b u s i n e s s . A s s i g n me n t S t e p s T o d e v e l o p e ff e c t i v e r e l a t i o n s h i p ma r k e t i n g , a c o mp a n y mu s t fi r s t u n d e r s t a n d i t s t a r g e t e d c o n s u me r s ' b u y i n g i n fl u e n c e s a n d b e h a v i o r s . I n We e k 2 , c r e a t e t h e R e s e a r c h s e c t i o n o f y o u r p l a n . C r e a t e t h e r e s e a r c h s e c t i o n o f y o u r ma r k e t i n g p l a n i n mi n i mu m o f 7 0 0 w o r d s . I n c l u d e a t l e a s t 3 e l e me n t s o f t h e R e s e a r c h L i s t o f T o p i c s ( s e e l i s t b e l o w ) : R e s e a r c h L i s t o f T o p i c s : P r i ma r y R e s e a r c h S e c o n d a r y R e s e a r c h C o n s u me r A n a l y s i s C u s t o me r P r o fi l e C o n t i n u o u s C o n s u me r Mo n i t o r i n g & R e s e a r c h E n v i r o n me n t a l S c a n n i n g I d e n t i f y Ma r k e t , E c o n o mi c , T e c h n o l o g i c a l , R e g u l a t o r y , L e g a l , S o c i a l , a n d E c o l o g i c a l F o r c e s C u r r e n t O p p o r t u n i t i e s P o t e n t i a l F u t u r e O p p o r t u n i t i e s C u r r e n t T h r e a t s P o t e n t i a l F u t u r e T h r e a t D i a g r a ms a r e n o t r e q u i r e d b u t c a n b e u s e d t o p r o v i d e c l a r i t y a n d c o n c i s e n e s s . D i a g r a ms ( a n d s u b s e q u e n t d i s c u s s i o n ) c a n i n c l u d e S WO T ( e mp h a s i z e s i n t e r n a l ma r k e t - - S t r e n g t h s , We a k n e s s , O p p o r t u n i t i e s , T h r e a t s ) T O WS ( e mp h a s i z e s t h e e x t e r n a l ma r k e t - T h r e a t s , O p p o r t u n i t i e s , We a k n e s s , S t r e n g t h ) , P E S T ( P o l i t i c a l , E c o n o mi c , S o c i a l , T e c h n o l o g i c a l ) , S O A R ( S t r e n g t h s , O p p o r t u n i t i e s , A s p i r a t i o n s , R e s u l t s ) , a n d / o r S T E E P ( S o c i a l , T e c h n o l o g i c a l , E n v i r o n me n t a l , E c o n o mi c , P o l i t i c a l ) . A l l d i a g r a m( s ) s h o u l d b e i n A P A f o r ma t a n d mu s t i n c l u d e a s u b s e q u e n t d i s c u s s i o n o f t h e d i a g r a m( s ) p r o v i d i n g i n s i g h t a n d c l a r i t y . D e v e l o p t h e fi r s t t w o p a r t s o f t h e T a r g e t Ma r k e t s e c t i o n , w h i c h i n c l u d e s a n o v e r v i e w o f t h e d e mo g r a p h i c s ( a g e , i n c o me , f a mi l y me mb e r s , a n d b i r t h d a y s ) a n d p s y c h o g r a p h i c s ( a c t i v i t i e s , i n t e r e s t s , a n d o p i n i o n s ) a n a l y s i s . T h i s i s n o t a d e t a i l e d a n a l y s i s b u t a n o v e r v i e w ( b a s i c t r e n d s a n d i n s i g h t s f r o m t h e d a t a t h a t i s p r e s e n t e d i n a n n u a l r e p o r t s a n d o t h e r S E C t y p e fi l i n g s ) .
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