1 / 2

MKT 571 Week 6 Individual Assignment Social, Ethical, and Legal Implications//tutorfortune.com

MKT 571 Week 6 Individual Assignment Social, Ethical, and Legal Implications//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-6-individual-assignment-social-ethical-and-legal-implications<br><br>MKT 571 Week 6 Individual Assignment Social, Ethical, and Legal Implications<br> <br>Instructions: Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address. Assignment Steps Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper. Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan. Include the following:<br>u2022tDevelop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement). Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:<br>u2022tRequired executive summary elements:<br>u2022tStrategic Objectives<br>u2022tProducts or Services<br>u2022tOptional executive summary elements:<br>u2022tResources Needed<br>u2022tProjected Outcomes Integrate the previous weeks' sections, social, ethical, and legal implications, and executive summary into the marketing plan. Incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:<br>u2022tIncorporate Understanding Target Markets (Week 2)<br>u2022tIncorporate Promotion and the Product Life Cycle (Week 3)<br>u2022tIncorporate Price and Channel Strategy (Week 4)<br>u2022tIncorporate Marketing Communication and Brand Strategy (Week 5)<br>u2022tIncorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) Cite a minimum of three peer-reviewed references. Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-6-individual-assignment-social-ethical-and-legal-implications<br><br><br>

examtimes
Download Presentation

MKT 571 Week 6 Individual Assignment Social, Ethical, and Legal Implications//tutorfortune.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 571 Week 6 Individual Assignment Social, Ethical, and Legal Implications//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-571-week-6-individual-assignment-social-ethical-and-legal- implications MK T 5 7 1 We e k 6 I n d i v i d u a l A s s i g n me n t S o c i a l , E t h i c a l , a n d L e g a l I mp l i c a t i o n s   I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t T h e p u r p o s e o f t h i s a s s i g n me n t i s t o h e l p s t u d e n t s t h i n k t h r o u g h t h e i mp o r t a n c e o f s o c i a l , l e g a l , a n d e t h i c a l i s s u e s t h a t ma y a r i s e w i t h t h e i r p r o d u c t o r s e r v i c e a n d t h e i mp l i c a t i o n s o f d e c i s i o n s ma d e w i t h i n t h o s e f r a me w o r k s . I t i s d e s i g n e d t o h e l p t h e l e a r n e r s u n d e r s t a n d e t h i c a l a n d l e g a l i s s u e s r e l a t e d t o ma r k e t i n g p r a c t i c e s . T h i s k n o w l e d g e h e l p s t o p r e v e n t s u c h i s s u e s w h e n d e v e l o p i n g t h e ma r k e t i n g s t r a t e g i e s i n t h e i r ma r k e t i n g p l a n . T h e e x e c u t i v e o v e r v i e w o f t h e ma r k e t i n g p l a n i s n o t a s u mma r y a n d c o n c l u s i o n , b u t a n o v e r v i e w o f w h a t t h e p l a n e n t a i l s a n d w h a t i t d o e s n o t a d d r e s s . A s s i g n me n t S t e p s N o t e : t h e S o c i a l , E t h i c a l , a n d L e g a l I mp l i c a t i o n s a s s i g n me n t i s p a r t o f t h e t o t a l ma r k e t i n g p l a n a s o u t l i n e d i n t h e g r a d i n g g u i d e . I t i s n o t a s e p a r a t e p a p e r . P r o d u c i n g a n d ma r k e t i n g a p r o d u c t w i t h o u t r e g a r d t o e t h i c a l , l e g a l , a n d s o c i a l c o n s i d e r a t i o n s i s d e t r i me n t a l t o t h e o v e r a l l s u c c e s s o f a n y c o mp a n y . A s s e s s i n a ma x i mu m o f 7 0 0 w o r d s t h e e t h i c a l , l e g a l , a n d s o c i a l i s s u e s a ff e c t i n g y o u r p r o d u c t o r s e r v i c e i n t w o ma r k e t s : t h e U n i t e d S t a t e s a n d o n e i n t e r n a t i o n a l ma r k e t . D o me s t i c ma r k e t g e n e r a l l y me a n s t h e ma r k e t w h e r e t h e c o mp a n y h e a d q u a r t e r s a r e l o c a t e d . I f y o u c h o o s e a d o me s t i c ma r k e t t h a t i s n o t t h e U . S . , t h e n y o u r o t h e r ma r k e t i s r e q u i r e d t o b e t h e U . S . ma r k e t p l a c e . T h i s w i l l b e a d d e d t o t h e T a r g e t Ma r k e t s e c t i o n o f y o u r Ma r k e t i n g P l a n . I n c l u d e t h e f o l l o w i n g : D e v e l o p a p r o c e s s t o mo n i t o r a n d c o n t r o l ma r k e t i n g p e r f o r ma n c e . T h i s p r o c e s s c o u l d b e a fl o w c h a r t b u t a fl o w c h a r t i s n o t r e q u i r e d ( fl o w c h a r t s d o n o t c o u n t t o w a r d s y o u r w o r d c o u n t r e q u i r e me n t ) . F o r mu l a t e a ma x i mu m 3 5 0 - w o r d e x e c u t i v e s u mma r y i n c l u d i n g a t a mi n i mu m t h e f o l l o w i n g e l e me n t s t o i n c l u d e i n y o u r ma r k e t i n g p l a n : R e q u i r e d e x e c u t i v e s u mma r y e l e me n t s : S t r a t e g i c O b j e c t i v e s P r o d u c t s o r S e r v i c e s O p t i o n a l e x e c u t i v e s u mma r y e l e me n t s : R e s o u r c e s N e e d e d P r o j e c t e d O u t c o me s I n t e g r a t e t h e p r e v i o u s w e e k s ' s e c t i o n s , s o c i a l , e t h i c a l , a n d l e g a l i mp l i c a t i o n s , a n d e x e c u t i v e s u mma r y i n t o t h e ma r k e t i n g p l a n . I n c o r p o r a t e c o r r e c t i o n s a n d s u g g e s t i o n s f r o m t h e i n s t r u c t o r ' s w e e k l y f e e d b a c k . T h e ma r k e t i n g p l a n s h o u l d b e a mi n i mu m o f 3 , 8 5 0 w o r d s a n d i n c l u d e t h e f o l l o w i n g : I n c o r p o r a t e U n d e r s t a n d i n g T a r g e t Ma r k e t s ( We e k 2 ) I n c o r p o r a t e P r o mo t i o n a n d t h e P r o d u c t L i f e C y c l e ( We e k 3 )

  2. I n c o r p o r a t e P r i c e a n d C h a n n e l S t r a t e g y ( We e k 4 ) I n c o r p o r a t e Ma r k e t i n g C o mmu n i c a t i o n a n d B r a n d S t r a t e g y ( We e k 5 ) I n c o r p o r a t e E x e c u t i v e S u mma r y , L e g a l , S o c i a l a n d E t h i c a l C o n s i d e r a t i o n s ( We e k 6 ) C i t e a mi n i mu m o f t h r e e p e e r - r e v i e w e d r e f e r e n c e s . I n c l u d e a l l p e e r - r e v i e w e d r e f e r e n c e s f r o m t h e p r e v i o u s w e e k s ' i n d i v i d u a l a s s i g n me n t s i n y o u r ma r k e t i n g p l a n . F o r ma t y o u r a s s i g n me n t c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . Click on below link to buy https://tutorfortune.com/products/mkt-571-week-6-individual-assignment-social-ethical-and-legal- implications

More Related