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How is a Digital Product Designer Different from a UX/UI Designer?

Digital Product Designer vs UX/UI Designer are two different roles. The choice depends on where you want to position yourself in the corporate structure. See the clear difference between the two.

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How is a Digital Product Designer Different from a UX/UI Designer?

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  1. So, you have taken the first step to considering a career in design, great! Now what? There are so many different avenues to explore in design, it’s hard to know where to start. In this article, we break down the differences between a Digital Product Designer vs a UX/UI Designer. These titles are often used interchangeably but they are two very different roles. Though they appear to be very identical, they are two different titles for a reason. Product Designers are more involved in the end-to-end design of a digital product determining its viability, scope, feasibility, economics, etc. A UX/UI designer is focused on the design and user experience of the product throughout the design process. As simple as it may sound, this difference in purpose distinguishes their roles, responsibilities and money they earn.

  2. Unlike a UX/UI designer, a Product Designer keeps business priorities in mind. The digital product should not only be user-friendly and elegant, but must also mitigate business needs. A Product Designer must ascertain all of these aspects which is why UX/UI is also an integral part of product design courses. However, to gain a good grasp of strategising, aspiring designers can consider also taking a product management online course where the focus is on strategy, technical tools and developing collaborative skills. Becoming a UX/UI designer means climbing up the corporate ladder whereas Product Designers usually lead different design teams, research teams, and more through the development process. Due to this, their salaries are slightly higher to that of a UX/UI Designer. Based on reports from Glassdoor, Indeed and PayScale, a Product Designer earns an average of £40,761/year in the UK, whereas a UX/UI Designer ears an average of £36,120/year. This just proves how in-demand both Product Designers and UX/UI Designers are. The choice depends on where you wish to position yourself in the corporate structure. A UX/UI designer can always pivot into the role of Product Designer, and a Product Designer can move into product management by either taking a course to advance their skills or by experience. However, that comes much later. Mastering the fundamentals of design principles is the primary step. To do so, you can explore the variety of online and in-person best product design courses UK that focus on either UX/UI, product designing, or both and then choose for yourself.

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