1 / 4

C1: Income Generation for your Web Site

C1: Income Generation for your Web Site. Diane McDonald, Strathclyde University. Q1: Identify potential revenue generating opportunities on your web site. (The University’s e-shopwindow. “Browsers most welcome here” or is that “Most browsers welcome here”?)

eyad
Download Presentation

C1: Income Generation for your Web Site

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. C1: Income Generation for your Web Site Diane McDonald, Strathclyde University

  2. Q1: Identify potential revenue generating opportunities on your web site (The University’s e-shopwindow. “Browsers most welcome here” or is that “Most browsers welcome here”?) Opportunities: ISP; commissioned work/consultancy (web technologies); s/w development; profile raising; adverts - local business - but potential conflict of interest; sponsorship (targeted); affiliates and associates; selling marketing information; business services information; distance learning & continuous professional development; outward marketing - eg conference facilities; and hosting e-conferences.

  3. Q2: Investigate how the opportunities identified could be implemented • Drivers: Management Pressure; market forces - from the competition; finance; recruitment and R&D; cut of the “free ads”; need for financial support; pressure from sponsors. • Pitfalls: It puts users off; (hidden) costs; legality & liabilities; would there be enough deals? • Barriers: financial resources; legal; ideology; organizational culture. • Exemplars: USA HE; Amazon • Skills needed: web, media, marketing, business, common sense, contract and legal. In house already, but in short supply.

  4. Q3: Devise a way forward • Business models - guidelines please • and business plans • JISC briefing document (eg RSN on Advertising) • Guidelines • Potential to set up consortial arrangements to pool resources for legal, marketing &purchasing - do it once for the benefit of the several

More Related