Web Content Development

1. Web Content Development Without content, the design will be just an elegant wrapping. There shouldn’t be a fight on what is more important, design or content, as none works at full without the other. Today we invite you to review five basic types of visual content that users come across on most web pages day by day and consider the benefits of each type. What Is Web Content? Web content is basically everything that fills the website and is the part of user experience. That’s what people read, hear, see, watch, and manipulate on a website. Based on that, the core types of web content are: Web content development is the process of crafting all the information your website offers. It can involve everything from research and analysis to the creative design, writing, and editing processes, through formatting, organizing, and publishing the resulting content on the site. That means not just the text on webpages and assets such as documents and PDFs, but also videos, audio recordings, images, animation, and other digital elements are now searchable. That opens up almost endless possibilities for ways to engage an audience and create leads through web content. Logo Mockup Examples of effective website content 1. Visual content

2. According to the Social Science Research Network, 65% of people are visual learners. So, it makes good sense to incorporate visual web content into your website. Use images — preferably original ones — to break up and enhance the text Create videos to entertain and inform Reiterate key information in a concise way through infographics Create your own memes to make important messages more memorable Offer presentations for visitors who want details in a more graphic, bulleted format Include screenshots to clearly show things that may be difficult to explain in words 2. Video & audio content With the ability to embed video and audio clips so that anyone can view and listen without leaving the webpage, digitally recorded media are increasingly popular web content tools. It is a great way to offer content such as how-tos, webinars, podcasts, and seminars. Box Mockup

3. 3. Testimonials One of the best ways to appeal to prospects and build credibility is with relatable success stories from their peers. That is what makes customer testimonials such valuable web content. Whether your goal is to create formal case studies, include real-life customer scenarios in a white paper, or post short video clips on Twitter or Facebook, having a process in place to identify happy customers and capture their feedback is a great idea. TIP: Don’t hide all your valuable customer feedback on one testimonials page. Include testimonials throughout your site to serve as social proof that validates your claims.

4. 4. Blogs Blogging is an invaluable tool for driving visitors to your website and building awareness about you and your brand. Generally written from a more personal and informal point of view than content assets, a blog is a great way to connect with readers. It is the perfect vehicle for providing them with information that not only answers a question or solves a problem, but also helps to establish you as a trusted authority on the topic. Blogs are also a great way to keep your web content fresh, enabling you to post new content on a regular basis and helping you continue to rank in SERPs as via blog posts, tweets, video clips, email blasts, search engine ads, and other channels. (search results).