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Culture Tourism In Nova Scotia

Culture Tourism In Nova Scotia. PRESENTED BY : PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA. INTRODUCTION. Known for varied Culture and Heritage

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Culture Tourism In Nova Scotia

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  1. Culture Tourism In Nova Scotia PRESENTED BY: PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA

  2. INTRODUCTION Known for varied Culture and Heritage approximately 52% come to explore its culture Cultural Enthusiasts: Couples: 51% Baby Boomers: 13% Original Inhabitants: Mik'maqs Other: Acadians, Scottish, Europeans

  3. MI’KMAQS Home: Wigwams Transport: Canoes Hobbies: Hunting, Fishing, Making decorative art (Nova Scotia Museum, 2012)

  4. UNIQUE FEATURES • Food & Beverage: local wine and seafood • Accommodation: Campgrounds, Hotels (19th C) • Recreation & Adventures: Sea Kayaking, • Attractions: Cape Breton Park, Fossil Museum • Events & Conferences: Conference Centre (Halifax) • Tourism Services:Summer, Winter, Spring Packages • Travel Trade: Three shores, explore Nova Scotia • Transportation: VIA Rail, Cabot Trail

  5. The Joggins Fossil Center The Cape Breton Highland National park (Joggins Fossil Cliffs, 2012) (Cape Bretons Attractions, 2012)

  6. 5 UNIQUE SELLING PROPOSITIONS • USP 1: Vibrant cities on the Edge of nature Fundy Geological Museum Sherbrooke Village (Keenan’s Blogiddy Blog, 2012) (Alexian brothers, 2012)

  7. USP 2: Personal Journeys by land water and air McAskill Boat tours Cabot Trail (Running on carbs, 2012) (Canadian bacon, 2012) • USP 3: Active adventure among natural wonders Shubenacadie Bay of Fundy (Nova Scotia Canada, 2012) (Bay of Fundy, 2012)

  8. USP 4: Award winning Canadian local cuisine Wine Festival Lobser Carnivals (Wines of Nova Scotia. 2012) (Pictou Lobster Carnival. 2012) • USP 5: Connecting with Canadians Harbour Lobster Pound Halifax Citadel (Best Pictures of 2012, 2012) (Explore Nova Scotia, 2012)

  9. CHALLENGES • Struggling with other niche tourism • Lack of marketing • Inability to attract internationational tourists • Damage to socio-cultural environment • Changing tourism perspectives • Focuses more on baby boomers

  10. RECOMMENDATIONS • Targetyoung market : New website page, slogans (Use-It, 2012) (Explore Nova Scotia, 2012) • International Marketing: website in other languages, CTC, • Go green: Tree, vehicle, fuel, water and waste

  11. RECOMMENDATIONS • Focusing on giving experience: weaving, knitting classes • Combining culture with adventure and sports tourism • Improve promotion: Advertisements, New marketing agency, Hotel, Events (Tripadvisor, 2012) (Lethbridge Hurricanes, 2012)

  12. REFERENCES • Alexian brothers. 2012. Sherbrooke Village. [online] Available from: http://www.alexianbrothers.net/www/docs/113/skilled-nursing-assisted-living-st-louis-missouri [Accessed November 30 2012]. • Bay of Fundy. 2012. Walk on the Ocean’s Floor. [online] Available from: http://bayoffundy.com/articles/walk-on-the-oceans-floor/ [Accessed November 30 2012]. • Best pictures of 2012. Hall‘s Harbour Lobster Pound [online] Available from: http://en.bestpicturesof.com/nova%20scotia%20lobster [Accessed November 30 2012]. • Canadian Bacon. 2012. Peggy's Cove. [on line] Available from: http://atethepaint-canadianbacon.blogspot.ca/2010/08/nova-scotia.html [Accessed November 30 2012]. • Cape Breton Attractions. 2012.The Cape Breton Highland National park.[online] Available from: http://www.paradisefoundbb.com/attractions.html [Accessed November 30 2012].

  13. REFERENCES (CONTD.) • Comp 2012. 2012. Things to do. [online] Available from: http://www.comp2012.ca/ThingsToDo.htm [Accessed November 30 2012] • Explore Nova Scotia. 2012. Welcome to explore Nova Scotia. [online] Available from: http://www.explorenovascotia.com/ [Accessed November 28 2012]. • Joggin’s fossil cliffs. 2012. Joggins Fossil Center. [online] Available from: http://jogginsfossilcliffs.net/centre/ [Accessed November 30 2012]. • Keenan‘s Blogiddy Blog. 2012. Fundy Geological Museum.[online] Available from: http://redleafz.blogspot.ca/2011/08/spicers-cove-cape-chignecto-nova-scotia.html [Accessed November 30 2012]. • Lethbridge Hurricanes. 2012. The official Home page. [online] Available from: http://www.lethbridgehurricanes.com/article/win-world-junior-hockey-tickets [Accessed November 29 2012]. • Nova Scotia Canada. 2012. Shubenacadie. [online] Available from: http://www.gov.ns.ca/nse/protectedareas/hr_shubenacadieCHRSstudy.asp [Accessed November 30 2012].

  14. REFERENCES (CONTD.) • Nova Scotia Museum. 2012. The Mi’kmaq. [online] Available from: http://museum.gov.ns.ca/arch/infos/mikmaq1.htm [Accessed November 30 2012]. • Pictou Lobster Carnival. 2012. Lobster Carnivals in Nova Scotia [online] Available from: http://pictoulobstercarnival.ca/[Accessed November 30 2012]. • Running on carbs. 2012. Cabot Trail [on line] Available from: http://celineparent.blogspot.ca/2012/05/cabot-trail-relay-race-part-two.html [Accessed November 30 2012]. • Sympatico. 2012.NOVA SCOTIA Flag. [on line] Available from: http://www3.sympatico.ca/goweezer/canada/flagNS.htm [Accessed November 30 2012]. • S-Trip. 2012. About Us. [online] Available from: http://www.s-trip.com/ [Accessed November 28 2012].

  15. REFERENCES (CONTD) • Tripadvisor. 2012. Chukka Canopy Zip Lining. [online] Available from: http://www.tripadvisor.ca/Attraction_Review-g147312-d1185943-Reviews-Chukka_Canopy_Zip_Line-Ocho_Rios_Saint_Ann_Parish_Jamaica.html [Accessed November 30 2012]. • Wines of Nova Scotia. 2012. Nova Scotia Fall Wine Festival. [online] Available from: http://www.winesofnovascotia.ca./[Accessed November 30 2012].

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