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GUIDE TO UNDERSTAND FACEBOOK AD METRICS

In the present scenario of the world, Facebook ads considered as one of the most powerful weapon for the promotion of business. And it is getting prominent day by day.<br><br>This presentation will help you to enhance your techniques to create an extraordinary Facebook ads.

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GUIDE TO UNDERSTAND FACEBOOK AD METRICS

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  1. GUIDE TO UNDERSTAND FACEBOOK AD METRICS GUIDE TO UNDERSTANDFACEBOOK AD METRICS

  2. Outline What We're Covering • What is metrics? • Why Metrics on Facebook Ad is needed? • Categories • How to improve effectiveness of Facebook advertisement metrics

  3. What is Metrics? A brief Definition Metric is just the number of times your ad is aired. The estimate by itself does not retain enough value but its a metric used to calculate other metrics and kpis. It is also the number of times your ad led to the various people.

  4. Why Metrics on Facebook Ad is needed? Here are the five mild reasons to know the use of metrics about Facebook ads. • 1. Volume- The first and the easiest metrics is to measure is volume. • 2. Reach- It measures the spread of your ads to different users. • 3. Engagement- It holds the number of people aiding in discussing your brand. • 4. Influence- It measures on past actions of facebook users to make assumptions about how influential someone might be in the future. • 5.Share of your voice- It determines the percentage of the overall conversation about your brand.

  5. Categories • Performance (default) • Delivery • Engagement • Video engagement

  6. Performance (Default) • Results : The results metric displays how great your promotion campaign conducted based on the business objectives that you fancied. • Reach : Presentations are tools the number of people who saw your adverts at least once. Had can be used as lectures. • Expense : The average cost per result from your adverts. This metric can be altered by many factors like target audience, reformed type, etc. • Budget : The amount spent lets you see how much you’ve spent compared to your maximum budget during the time period that you’re looking at.

  7. DELIVERY • Incidence : The average estimate of times each person viewed your ad. It helps to build awareness by showing your ad to your target audience multiple times. • Cpr : The average cost to reach 1,000 people. On Facebook, it is important because it provides you an estimation of how many people were disclosed to your message • Impression : The number of times your ads were seen. Impressions measure how widely and often your adverts were seen amongst your target audience. • CPM : The average cost for 1,000 impressions. CPM is a popular metric used in the online advertising industry to gauge the cost-effectiveness of an advertising campaign.

  8. Engagement • Post shares : The number of shares of your adverts. People can share your adverts or posts on their own or friends’ timelines, in groups and on their own pages. • Link Clicks : The number of clicks on advert links to selected destinations on Facebook. The metric counts link clicks attributed to your adverts that lead to selected destinations or experiences. • CTR (Link) : The percentage of times people saw your advert and performed a link click. It determines how much of your target audience will see your ads and the cost per results you pay. • CPC (Link) : The average cost for each link click. The cost you pay for a link click will be affected by your ctr. The higher the CTR, the lower the cost per link click you’ll pay.

  9. Video Engagement • Cost per 10 second video views :This metric is calculated as the total amount spent, divided by the number of ten-second video views. • Video percentage watched : The metric is calculated as the percentage of your video watched averaged across all watches of your video. • Video watches at 25% : The number of times your video was watched at 25% of its length, including when viewers skipped to this point. • Video watches at 100% : The number of times your video was watched at 100% of its length, including when viewers skipped to this point.

  10. REFERENCE https://www.poweradspy.io/blog/facebook-ad-metrics-you-should-follow/

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