5 Leadfeeder Alternatives For Website Visitor Identification [2023]

1. PartnershipannouncementWe’ve teamed up with6senseto deliverindustry‐ leadingwebsite visitor identification. Read more here□  Compare 5 Leadfeeder Alterfiatives For Website Visitor Idefitificatiofi[2023 DealfrofitUpdate] RangaKaliyur April14,2023 ExampleH2 It’sofficial.LeadfeederhasjoinedforceswithEchobotto formDealfront—aEurope-centricgo-to-marketplatform. Asaresultofthismerger,Leadfeeder’spricingplanshave increased to start at $215몭per month with limited seats anddata. ExampleH3 SeveralLeadfeederusersarelookingforcomparable salesintelligencealternativestohelpidentifyandtrack anonymouswebsitevisitors. Ifyou’reinthesameboat,oraresimplyconsideringyour options,thisistherightplaceforyou. The following article explores 5 comprehensive Leadfeederalternativestohelpyourteammakea

2. seamlessswitch.We'llhighlightkeyfeatures,benefits, anddrawbackswitheachLeadfeederalternative. By the end of this article, we’d like to help you find an equallyeffective,ifnotbetter,alternativetoyourcurrent visitoridentificationtool. Lookingtolearnmoreaboutvisitoridentification?Check outthesefurtherreadings: Visitoridentificationexplained IdentifywebsitevisitorswithFactors Leadfeeder Alterfiatives For WebsiteVisitorIdefitificatiofi 1.Factors.ai LeadingoffourlistisFactors.ai.Factorsisuniqueinthat it’s originally built upon strong analytics and attribution foundations.Arecentpartnershipwith6sense,aleading enterprise-grade ABM platform, has propelled Factors into becoming a rising star in the visitor identification softwarespace. With this collaboration, Factors delivers industry-leading visitoridentification,firmographics,andaccounttimelines along with its existing ABM analytics and multi-touch attributioncapabilities. Factors.aiKeyFeatures Here’sabriefbreakdownofFactors.ai’skeyfeatures 1.VisitorIdefitificatiofi Of course, every tool featured on a list of Leadfeeder alternatives must be capable of identifying and tracking websitevisitors.Factorsisnoexceptiontothis.Infact,as

3. aresultofitscollaborationwith6sense,Factorstapsinto enterprise-gradeIPdatatoidentifyupto64%of anonymous companies — including firmographics (employeeheadcount,industry,location,etc)andvisitor behavior(pagevisits,timespent,scroll-depth,etc). Factorsalsoprovidesreal-timeSlackalertstohelpteams stay on top of high-intent visitors and strike while the iron’s still hot. These alerts can be configured to go off based on specific firmographic features and visitor behavior—soyoucantargetICPcompaniesvisitingyour site. 2.AccoufitTimelifies Factors integrates with campaigns, website, and CRM datatoprovideend-to-endaccount-leveltimelinesacross the customer journey. With this feature, users can see exactly what touchpoints (ads, blogs, emails, webpages, etc)areinfluencingaccountstoprogressfromtop-of-the- funnelvisitorstopayingcustomers.

4. 3.AdvaficedAfialytics: Unlike other solutions on this list (including Leadfeeder), Factorsprovidesawiderangeofanalyticsandattribution capabilities in addition to visitor identification. A few advancedanalyticsfeaturesinclude: ABManalytics-Integrateswithadplatforms, CRMs, CDPs andmoretounifyreportingandsupportcampaign analytics,websiteanalytics,funnels,andmoreatan account level. Path analysis - View aggregate user behavior and identify points of inflection in conversions and drop-offs along the customerjourney Multi-touchattribution- Connect thedotsbetween go-to- marketinitiativesandpipeline,optimizeresource allocations acrosscampaigns,andprovemarketingROI withawiderangeofmulti-touchattributionmodels. BefiefitsofFactors.ai HereareafewreasonswhyyoumaypreferFactors.aito othertools: 1.Dataaccuracy:Aspreviouslymentioned,Factorstaps into 6sense’s extensive database to provide industry- leading website visitor identification. In fact, rigorous testingwithasampledatasetofover20,000domains

5. revealsthatFactorsidentifiesupto27%moreaccounts thantheclosestalternatives—includingestablished brandssuchasClearbitandDemandbase. Pricing:Factors.aiisthemostcost-effectivevisitor identificationsoftwareinthislistwithplansstartingat $99/monthforupto1000accountsidentifiedamonth. Granular metrics: Given Factors’ roots in account analytics,it’scapableofreportinggranularmetricsand events as compared to other visitor identification alternatives.Afewoftheseinclude: %scroll-depth Auto-buttoncaptures Cursor engagement Pagetimespent DrawbacksofFactors.ai Hereareafewreasonsyoumayconsiderothertoolsover Factors.ai: 1. Contact-level enrichment- No software can identify exactlywhichindividualvisitedawebsitewithouthaving avisitorexplicitlysubmitacontactform.Thatbeingsaid, themajorityoftoolsonthislistcansourcealistofideal prospects to reach out to from the companies they’ve identified. Atthemoment,Factorscannotprovidethisinformation natively.Instead,userscanfindcontactinformationon thirdpartytoolssuchasZoominfoorApollo.

6. 2.PushingdatatoCRM-GiventhatFactors.aiisa relatively recent player in this market, it’s still developing certain sales intelligence features. Accordingly, it’s currentlyunabletoautomaticallypushaccountorcontact datathatitidentifiesbackintoCRM. Factors.aiPricifig Factorsispricedbasedonmonthly-trackedvisitorsanda 14-day free trial. Here’s a breakdown of their pricing plans: CurioustoseeFactorsinaction?Bookapersonalized demohere. 2.Albacross Nextup,wehaveAlbracross.Albracrossisoneofthe leadingvisitoridentificationandintentdatacompaniesin Europe. The Sweden-based platform works with over 10,000companiestoprovidecustomerdataenrichment, salesalerts,andintentsignals. KeyFeatures

7. VisitorIdentification:Liketheothertoolsonthislist, Albacross identifies website visitors, firmographic information and visitor intent. Albacross features one of thelargestproprietaryfirst-partydatabasesintheworld. Personalization: Albacross natively integrates with popularpersonalizationtoolssuchasOptimizelyandVWO tocustomizewebsitecontentbasedonwho’svisitingthe site. This is a powerful feature for product marketers looking to identify visitors and tailor messaging based on theirprofiles. Displayads:AniftyfeatureofferedbyAlbacrossisthe ability to launch and monitor display ads within the platform itself. The software partners with several publicistssuchasTheNewYorkTimesandDailyMailto distributeaccount-leveltargetedads. BefiefitsofAlbacross HereareafewreasonswhyyoumaypreferAlbacrossto othertools: Experimenting: Given that Albacross is one of the few Leadfeeder alternatives to integrate with personalization tools,itofferstheuniquebenefitforproductmarketersto experiment and run A/B tests in conjunction with visitor identificationandintentdata. Customer success: Several reviews rave about Albacross’sstellarcustomersuccessmanagement.Given that Albacross is considered to be an involved, enterprise-level tool, it’s essential to have this level of supporttogetthemostvalueoutoftheproduct.

8. DrawbacksofAlbacross: Hereareafewreasonsyoumayconsiderothertoolsover Albacross: 1. Rigid firmographics and filters - Albacross seems to lack agility when it comes to filters and breakdowns. Reviews reveal that it’s currently not possible to filter identified companies based on firmographics such as nameorsize.Asaresult,usersseemtofindsortingand reportingsomewhatchallenging. 2.Buggyintegrations:Multiplereviewsclaimthat Albacross’s integrations, especially with CRMs like Salesforce, could do with some work. Given that visitor identificationisprimarilyusedtosupportABM,thiscanbe a major drawback to B2B teams. Tools like Zapier may be usedtosmoothenoutworkflowsfornow. 3.LeadForefisics Foundedin2009,LeadForensicsistheoldest,most establishedwebsitevisitoridentificationsoftwareinthis list. They own a sizable database of over 1.4 billion IP addresses,addingupto55millionscontactseveryyear.

9. KeyFeatures LeadForensicsdoesn’thavetoomanybellsandwhistles as compared to the other tools on this list. Its primary featuresarelimitedtovisitoridentificationandcontact data. Visitor identification: Like Leadfeeder, Factors, and Albacross, Lead Forensics identifies anonymous businessesvisitingyourwebsitebyconnectingthedots betweenIPaddressesandcompanynames.Inthecase ofmultinationalcompanies,LeadForensicsiscapableof showing which specific office is interacting with your website. This is handy for businesses looking to sell to largecorporations. Contactdata:LeadForensicsalsohelpsteamsidentify key contacts within companies visiting your website to assist with retargeting and outbound reachout. Here’s a brief summary of the kind of details that Lead Forensics canprovide: Businessname Contactdetailsofkeydecisionmakers Telephone, email and LinkedIn details Demographics Searchbehavior Financialdata BefiefitsofLeadForefisics AuniquebenefitwithLeadForensicsisitsmobile application.Withtheir“Essential”plan,userscanhave

10. triggerreportssentdirectlytotheirphones. DrawbacksofLeadForefisics Hereareafewreasonsyoumayconsiderothertoolsover LeadForensics: PoorUI-LeadForensicsisoneoftheoldestvisitor identification software around. While experience is generally a positive sign, several users complain about Lead Forensics’ UI remaining outdated and unintuitive. Usersfindthetooltohavelimitedfunctionalityintermsof ad-hocanalysis,dashboards,andfiltersaswell. Pricing-WhileLeadForensicsdoesnotopenlyreveal its pricing plans, it’s generally considered to be on the more expensive side. While this may not be a barrier for larger, enterprise-level companies, pricing may be prohibitiveforsmalltomid-marketstartups—especially whentherearecost-effectivealternativesavailable.

11. 4.Clearbit FourthinourlistisClearbit.Clearbitisanotherwell- establishedB2Bdataactivationplatformthatoffersa widesuiteofproductswithinitsplatform. KeyFeatures Clearbitisdividedintothreebroadproducts: Reveal - Clearbit identifies anonymous website visitors using IP-lookup. Given that every tool on this list does this, data accuracy and pricing are two important considerationswhendifferentiatingbetweenalternatives. Enrichment-Clearbitalsoprovidesfirmographicsfrom over 250 data sources. This includes technologies, headcount, revenue, location, contact information, and more. Capture-likeLeadfeederContacts,identifiesbest-fit contacts from companies visiting your website to reach outtowithretargetingcampaignsoroutboundefforts

12. BefiefitsofClearbit Freeplan:WhileClearbit’spaidplansarerelatively expensive, they offer a nifty free plan to de-anonymize anonymoustraffic.Thatbeingsaid,thefreeplanisquite limitingasuserscanenrichonly 50 domainsamonth. Thisbecomesanissueaswebsitetrafficstartstoscale overtime.Still,it’sfree—sowhocancomplain? Here’sabreakdownofwhatClearbit’sfreeplanoffers: Identifysitetraffic Calculatetotaladdressablemarketsize Determineidealclientprofile Enrichdomainsandemails(upto50permonth) Findemailaddresses(upto100permonth) Smart chat: Smart chat is a handy feature for sales reps to connect with high-value, high-intent visitors with personalizedconversationalABMwhilevisitorsareliveon the site. Chat prompts can be triggered based on visitor characteristics and behavior such as industry, page views,headcount,etc. DrawbacksofClearbit 1.Pricing:Clearbitdoesnotrevealpricingdetailsonits website.Butseveraluserreviewssuggestthatpricingis onthehighersideforearlytomid-stagestartups. 2.Customersupport:Clearbitworkswithawiderangeof

13. clientsfromearly-stagestartupstoenterprise-level companies.Usersfromtheformerseemtofaceissues when it comes to customer support, claiming that it’s oftenslowandinadequate. 5.VisitorQueue ThefinaloptiononourlistisVisitorQueue.VisitorQueue is a Canada-based visitor identification and personalizationplatformthatidentifiesthename,contact detailanduserdataofaccountsvisitingyourwebsite. KeyFeatures Visitoridentification:WhatseparatesVisitorQueue from the rest of the tools on this list is its ability to aggregatecompanysocialprofilesinadditiontostandard firmographicsandcontactinformation. Personalization: Like Albracross, Visitor Queue allows userstopersonalizetheirwebsitebasedonconfigurable criterias such as industry, source/medium, location, and more. This helps product marketers differentiate their brand from competitors and experiment with different messagingtoimproveconversions.

14. BefiefitsofVisitorQueue Unlimited users-Mosttoolsonthislist(excluding Factors.ai) limit the number of seats per account. Given thatvisitoridentificationisusedbysales,marketing,and customer success teams, it’s valuable to have an unlimitednumberofuserswithVisitorQueue. Pricing - Visitor Queue is a more affordable option as comparedtothelikesofClearbitandLeadForensicswith prices starting at just $31/month to identify 100 companies per month. This makes it a good option for early-stageteamsthatareworkingwithtightbudgets: DrawbacksofVisitorQueue 1.Rigidreporting-WhileVisitorQueuedoeswellatthe basics, users complain about its restrictive UI when it comes to ad hoc reports, filters, and dashboards. As a companystartstogrow,itsrequirementsfortailor-made reportingdotoo.VisitorQueuewouldn’tbackagoodfit forcustomusage.

15. 2.Dataissues-Userreviewscomplainaboutdata inaccuracieswithVisitorQueue.Whilenotoolisperfect, VisitorQueueseemstolagbehindindustry-standardsin termsofaccuratelyidentifyingvisitors.Whileit’sgreatto have an inexpensive alternative, a visitor identification tool won’t be of much value unless it identifies the right visitors. Andthereyouhaveit!Abriefsummaryof5 comprehensive Leadfeeder alternatives to help you identifyanonymouswebsitevisitors.Eachofthesetools havetheirprosandcons—andoneislikelytobebetter suitedtoyourneedsthantheothers. Let’smakethedecisioneasierforyou: If pricingandaccount-leveldataaccuracyarepriorities, Factors.aiislikelythebestoption. Iftheabilitytopersonalizeyourwebsitebasedonwho’s visitingyoursiteiswhatyou’relookingfor,Albacrossand VisitorQueuearetwogreatoptions. Ifyou’realargerenterprisewithoutbudgetconstraints, Clearbitcouldbetherightoption. Factors.aiidentifiesupto64%ofanonymousvisitors— thehighestmatchrateintheindustry.Lookingtolearn moreabouthowFactorscanhelp?Bookapersonalized demohere! Don’tforgettosharethispost RelatedArticles

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