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Create Charlottesville: A Cultural Plan for Charlottesville/Albemarle

Create Charlottesville: A Cultural Plan for Charlottesville/Albemarle. Results of 2013 Constituents’ Survey, Interviews, and Focus Groups Revised March 15, 2013 Report by Dreeszen & Associates.

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Create Charlottesville: A Cultural Plan for Charlottesville/Albemarle

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  1. Create Charlottesville: A Cultural Plan for Charlottesville/Albemarle Results of 2013 Constituents’ Survey, Interviews, and Focus Groups Revised March 15, 2013 Report by Dreeszen & Associates Cultural planning is made possible with funding from the City of Charlottesville, the Charlottesville Area Community Foundation, the National Endowment for the Arts, Albemarle County, and the Charlottesville-Albemarle Convention & Visitors Bureau and planning administration by the Piedmont Council for the Arts.

  2. Survey Objectives & Methods Online survey One thousand surveys (actually 999) Sent to PCA lists + 40 others Jan 31 - Mar 4, 2013 Survey part of assessment + 251 individuals in 32 focus groups & 29 interviews + economic impact study Review other plans Interviews Focus groups Planning meetings

  3. Demographics

  4. Most frequently cited Cultural Assets • Museums (75) including UVa Fralin (40) • Piedmont Center for the Arts, PCA (57) • Local artists (54) • The Bridge (37) • PVCC (35) • Pavilion (32) • Downtown Mall (31) • First Fridays (25) • UVa (cited 289 times) • Festivals (187) • Live music (163) • History, heritage, historic sites (160) • Paramount Theater (142) • Live Arts (117) • Monticello (116) • Art galleries (109) • McGuffey Art Center (93) • Venues for arts and cultural events (92)

  5. Other Priorities • Arts education, youth outreach (cited by 31) • Accessibility, diversity (24) • Coordination & collaboration (22) • Creative economic development (19) • Central events listing, better marketing (12) • Public funding (10) • Encourage artists (10) • Create a visual arts center (10) • More performing arts venues (10) • Affordable housing/studios (9) • More festivals (7) • News media to cover the arts, effective criticism (6)

  6. Artist/Creative Worker Responses

  7. Artist Employment & Insurance

  8. Nonprofit Cultural Organizations

  9. Nonprofit Capacity and Confidence

  10. Changes affecting nonprofit capacity • New executive, manager, or other staff, or staff development (cited by 31) • Increased funding, improved fundraising, better donor/sponsor cultivation (28) • Decreased funding (22) • Membership support, increased membership (21) • Improved marketing, community engagement and outreach, community support (13) • Stronger, more effective board of directors (12)

  11. Nonprofit Accumulated Deficits

  12. Educators, Parents, Students, Teaching Artists

  13. Interviews and Focus Groups • Abundant opportunities • Music, history, books, art, restaurants, festivals • Supportive audiences, patrons • Not all benefit • Marketing & audience devpt • Arts ed, youth development • Advocacy • Connect organizations, artists • Out-of-school time, teens • UVa a great resource • Access a concern • Cultural tourism • Opportunity to collaborate • Most nonprofits stable • But, funding concerns • Audience development • Artists, writers, musicians, creative professionals • Affordable live/work spaces • Prof. dev. and mentoring • Selling art a challenge

  14. Interviews and Focus Groups • Strong festivals tradition • Coordinating, connecting wanted • Leadership to implement cultural plan • Placemaking • Pride of place • Public art, events • Arts districts • Order/creative disorder • Enviable facilities

  15. Six Recommended Task Forces Two issuesfor all Task Forces • Diversity, inclusion, and welcoming all people • Accessing UVa cultural resources • Audience Development / Community Engagement • Marketing / Cultural Tourism • Arts Education / Youth Development • Artists / Creative Business Development • Creative Placemaking • Cultural Infrastructure

  16. Audience Development / Community Engagement Marketing / Cultural Tourism How to market better locally and achieve high visibility as an arts, history, and entertainment destination? How to remove barriers, increase diversity of programs and audiences, and ensure more people have access to cultural experiences throughout the City and County?

  17. Arts Education / Youth Development Artists / Creative Business Development How to create an environment in which creative workers thrive? How to protect good arts education programs, bridge gaps, and extend opportunities to more students in and out of school?

  18. Creative Placemaking Cultural Infrastructure How to organize coordination and support for the cultural sector, fund critical initiatives, and implement the cultural plan? How to use public art, heritage, creative projects, and special events to create more attractive, vital places, enhance connectivity, and benefit neglected areas?

  19. Next Planning Steps

  20. Initial Task Force Meetings • Consider issue and charge so the task is clear • Confirm or recruit Task Force chairs • Determine Task Force membership • Set date of next Task Force meeting

  21. Task Forces Audience Development / Community Engagement Marketing / Cultural Tourism   Arts Education / Youth Development Artists / Creative Business Development Creative Placemaking Cultural Infrastructure

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