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Techniques of Advertisement

Techniques of Advertisement . JunHo Lee SeJin Kim, Sam. Content. Sex appeal Testimonial Slogans. Advertisement??. It is a method that a producer uses to grab consumers attention and persuade them to buy their products. Firms consider 5 factors Details – Color, font, images.

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Techniques of Advertisement

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  1. Techniques of Advertisement JunHoLee SeJin Kim, Sam

  2. Content • Sex appeal • Testimonial • Slogans

  3. Advertisement?? • It is a method that a producer uses to grab consumers attention and persuade them to buy their products. • Firms consider 5 factors • Details – Color, font, images

  4. Before we begin…. • http://www.youtube.com/watch?v=QoO-3m0CxCQ&feature=relmfu • Galaxy S3 advertisement

  5. Sex Appeal • What is Sex appeal? Sex appeal in advertising refers to the quality or power of attracting consumers sexually. Ex) Naked woman, man topless

  6. Slogans • What are Slogans? a catchy phrase or sentence that uses a noun phrase, a simple sentence, or a complex sentence structure to help the advertising campaign.

  7. Testimonial • What is Testimonial? When a celebrity or a famous person is usedto endorse a particular product, we can say testimonial is used. Ex) David Beckham, NBA stars, actors …

  8. Now it’s your turn!

  9. Thank You

  10. References • http://www.fanpop.com/spots/lebron-james/images/546521/title/all-witnesses-wallpaper • http://www.businessuiteonline.com/2011/01/25/sex-in-advertising-does-it-sell/ • http://vegetarianstar.com/2008/07/14/paul-mccartney-calls-for-meat-free-mondays/

  11. http://www.ototrick.com/bmw-integrates-pandora-in-2011-models/6957/bmw-logo-with-the-ultimate-driving-machine-photos/http://www.ototrick.com/bmw-integrates-pandora-in-2011-models/6957/bmw-logo-with-the-ultimate-driving-machine-photos/ • http://www.chicagonow.com/daily-miracle/2012/03/the-miracle-of-motivation-just-do-it/ • http://www.ibelieveinadv.com/2011/06/cnn-merkel-obama-putin-sarkozy/

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