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Using Mobile Technologies for Social Purposes: DRR awareness campaign

. The expected result:

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Using Mobile Technologies for Social Purposes: DRR awareness campaign

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    1. Using Mobile Technologies for Social Purposes: DRR awareness campaign

    3. Purpose:

    4. Strategy:

    5. Main Outputs Focus team: geologist, sociologist and an engineer perform detailed hazard characterizations; Develop hazard maps, Capture GPS points Focus team: geologist, sociologist and an engineer perform detailed hazard characterizations; Develop hazard maps, Capture GPS points

    6. Main Outputs Focus team: geologist, sociologist and an engineer perform detailed hazard characterizations; Develop hazard maps, Capture GPS points Focus team: geologist, sociologist and an engineer perform detailed hazard characterizations; Develop hazard maps, Capture GPS points

    7. Monitoring actions

    8. Cross–Visit to Uzbekistan A team went to Tashkent: Mission East, CoES, BABILON and Beeline To meet with LLC “UNITEL” - Beeline Uzbekistan and MoES/Uzbekistan… To discuss the development, processing and sending information, communication and educational SMS-mailing to the population.

    9. Uzbekistan – What did they learn? Hydromet is a key player as the information provider Collaboration is mandated by the government, even though Beeline is a private company. Information dissemination is the priority – there is yet no mechanism to monitor acceptance of the message, actions taken, or questions generated by the information. Saadi can explain in more detail, but should be careful not to offend or criticize too much. MoES/UZ is sitting in the audience!Saadi can explain in more detail, but should be careful not to offend or criticize too much. MoES/UZ is sitting in the audience!

    10. The Media Campaign: What Effect? Mission East, Babilon and CoES are currently conducting a Rapid Recall Survey. 2700 respondents will indicate if they saw the TV clips, and/or received a brochure. Survey will check for recognition of the sponsors. Survey will be disaggregated by gender and by age. Results by mid-December. Good visibility for all partners.

    11. Next steps

    12. Questions for Discussion Should ‘partnerships’ between public/private sectors be ‘mandated’? Advantages/disadvantages of this… How to capture the public’s interest in warning or alert messages without causing panic? Is the benefit for the private sector worth the investment?

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