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Communications & Marketing for Green Meetings

Communications & Marketing for Green Meetings. Michelle Sheldon Education Chair GMIC Chicago President of Eco Promotional Products, Inc. Marketing/Communication Creating a Brand Identity. Does your landing page link or reference your sustainability mission/goals?

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Communications & Marketing for Green Meetings

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  1. Communications & Marketing for Green Meetings Michelle Sheldon Education Chair GMIC Chicago President of Eco Promotional Products, Inc.

  2. Marketing/Communication Creating a Brand Identity • Does your landing page link or reference your sustainability mission/goals? • Do your suppliers, customers, employees, sponsors, community know your sustainability mission? • Do you have a baseline and a system in place to show change • Do you have a brag sheet of green hurdles and accomplishments? • Do you have a consistent message?

  3. Are You Conveying the Right Message?

  4. Good Intensions, Bad Execution Organic & Local Food Waste Free Disposables In the Trash

  5. Governor's Global Climate Summit USA Made Recycled Brass USA Made Recycled Plastic Lead!

  6. Major Events Software Company – 25,000 Attendees Sustainability Event False Claims

  7. Thank You!Questions?Michelle Sheldonmichelles@ecopromotionsonline.com

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