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Crisis Communication: Working with Broadcasters

Crisis Communication: Working with Broadcasters. Presented by Natasha Tobin 21 October 2010 CIPR Wessex Region Bournemouth University Business School. 94% said a ready to go action crisis plan has saved them money. Average cost of a crisis was £737,000.

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Crisis Communication: Working with Broadcasters

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  1. Crisis Communication:Working with Broadcasters Presented by Natasha Tobin 21 October 2010 CIPR Wessex RegionBournemouth University Business School

  2. 94% saida ready to go action crisis plan has saved them money Average cost of a crisis was £737,000

  3. A rumour travels half way around the world before the truth has got its boots on

  4. NEWS PICTURES EQUAL EVIDENCE – PERCEPTION IS VERY OFTEN REALITY PICTURES EQUAL EVIDENCE – PERCEPTION IS VERY OFTEN REALITY

  5. TELEVISION NEWS NEWSPAPERS RADIO NEWS NEWSWIRES GLOBAL BROADCASTERS INTERNET SERVICE PROVIDERS ANY REGISTERED NEWS JOURNALIST OR AGENCY

  6. CITIZEN JOURNALISM AND BLOGGERS

  7.  What broadcasters need from us What they don’t want

  8. Crisis and war are good for the media business because it produces a stream of human interest dramas

  9. NEWS 1 BILLION PEOPLE WORLDWIDE TUNED IN TO WATCH THE CHILEAN MINERS BEING RESCUED 1 BILLION PEOPLE WORLDWIDE TUNED IN TO WATCH THE CHILEAN MINERS BEING RESCUED

  10. The Police are the prime emergency service and will take control in major disasters or events involving criminal investigations Gold = Strategic Escalation Silver = Tactical Bronze = Operational

  11. The Newsroom Barometer survey reveals an industry facing dramatic change…

  12. …Training journalists in broadcast and new media skills has emerged as the most popular method for senior editors to increase exposure and editorial quality in their newsrooms

  13. Telegraph vid

  14. Crisis Communication:Working with Broadcasters Presented by Natasha Tobin 21 October 2010 CIPR Wessex RegionBournemouth University Business School

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