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Veriplace Location Platform

Veriplace is a location platform that can locate mobile devices in the US. This web service offers various applications such as local search, mobile banking, roadside assistance, and more. With a focus on privacy and consent, Veriplace allows access to location data through a developer portal and provides advanced APIs for developers to create innovative location-based services.

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Veriplace Location Platform

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  1. Veriplace Location Platform Scott A. Hotes, Ph.D. CTO, WaveMarket, Inc. scott@wavemarket.com

  2. A New Kind of Location Cloud APP APP APP Web Service

  3. AT&T Sprint APP Veriplace APP APP OAuth T-Mobile Location Stream

  4. Veriplace Market Penetration As of today, Veriplace can locate roughly 160M of the 289M total mobile devices in the U.S. *Dec. 2009

  5. Two Questions • What can we do with this location data? • How should we manage access to it?

  6. Possible Applications • SMS-based local search • Mobile banking and fraud detection • Roadside assistance and Enhanced 911 • Mobile coupons and advertising • Enterprise applications – fleet management

  7. Privacy/Consent • Web / Mobile Web supported via OAuth • Fully native SMS opt-in • Extensible architecture: e.g. IVR opt-in • Privacy portal: http://veriplace.com • Access control • Location access visibility • Notification rules

  8. Veriplace Location Agent • Supported on RIM, Android, Windows Mobile • Runs in the background, streaming location data to the network • Intelligent monitoring of Cell/WiFi to reduce battery consumption • Supports Cell ID/Sector, WiFi, GPS/A-GPS, XTRA, etc.

  9. Advanced API’s • Push (SUP protocol) • Geo-fencing • Range and nearest neighbor search

  10. Developer Portalhttp://developer.veriplace.com • One-stop-shop, no carrier interaction required • SDK’s: libraries, sample code, etc. • Test tools: simulators, developer-enabled physical devices • Support (email, bulletin boards, professional services, etc.)

  11. Veriplace Developer Contest • http://developer.veriplace.com/contest/ • First prize: • $5,000 cash prize, additional prizes by category • Second prize: • Apple iPad to “best of” category winners

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