Maximise Growth | Why Should Australian Startups Opt for Custom Websites

1. Maximise Growth | Why Should Australian Startups Opt for Custom Websites? The digital behaviour of Australian consumers tells a compelling story about the future of business success. Consider this: -53% of shoppers never make a purchase without conduc?ng detailed research first (Google), while an impressive 52.8% of Australians engage in online transac?ons weekly. (REDSEARCH) -Perhaps most tellingly, 76% of smartphone users who search for local businesses convert into in-person visitors within a day. These sta?s?cs paint a clear picture—digital presence directly influences real-world business success (Google). For Australian startups naviga?ng the compe??ve landscape, these numbers underscore a cri?cal truth: a well-cra?ed online presence isn't merely a digital shopfront—it's a powerful tool for growth, credibility and customer engagement. In today's market, it's not just a catalyst for growth but o?en a necessity for survival. While a template-based website might serve as an ini?al stepping stone for those with limited budgets, it falls short as a long-term growth strategy. However, not every business owner is martech savvy, hence this ar?cle answering the ques?on: How can startups leverage custom websites to capitalise on these consumer behaviours?

2. Ge?ng that Compe??ve Edge in the Australian Market According to Sta?s?ca, Australia stands as the 11th leading country for startups worldwide in 2024. The Australian economy boasts 2,662,998 ac?vely trading businesses as of 30 June 2024 (ABS), with notable movement in 2023-24: a 2.8% growth (73,125 businesses), comprising a 16.8% entry rate (436,018 entries) and a 14.0% exit rate (362,893 exits). This clearly indicates the Australian startup landscape's extreme compe??veness, where success isn't guaranteed. Leading countries for startups worldwide in 2024, by total score Very important factors contribu?ng to startup success or failure, from a business marke?ng point of view, include: Marke?ng strategy based on research. Classic research on the 4 Ps (Product, Price, Place, and Promo?on). Digital marke?ng based on research and tes?ng, leveraging marke?ng research + addi?onal digital research on compe?tors and audience (this is where it's best to engage a digital agency). Leveraging the right technology, instead of following "trends". If you intend to invest in digital marke?ng, a custom website is the best op?on. The Advantages of Custom Websites

3. Website is the founda?on of your digital presence. Businesses with robust founda?on tend to perform well in long-term. If you are planning to build a brand that have las?ng impression, it should first represent in your website. Template-based websites are fast to develop, however, with technological limita?ons you can’t go far with that one. Moreover, custom websites are designed to help your brand maintain consistency across all pla?orms. -Consistent brand presenta?on across all pla?orms increases revenue by up to 23 percent. (Forbes) Let’s dive into the key advantages of custom website: 1)Tailored Branding In the digital crowd, people opt for businesses who can provide value and deliver consistency in their products or services. -81% of consumers say that trust in a brand is a deciding factor in their purchasing decisions (Edelman Trust Barometer, 2023). To showcase it with the help of digital branding, a website with research-based UX is crucial. Customised website gives you freedom of following your brand iden?ty, adding addi?onal features, enhancing and maintaining website performance with seamless coding. Tailored branding elevates yourself from compe?tors and a well-cra?ed website is pivotal for brand’s strong online presence. High-quality visuals, content, security, and effortless navigability are contribu?ng factors to ins?l trust and credibility. 2)Scalability A small Australian startup of today would want to grow and become a brand that people prefer. With growth, digital presence will expand and website should have adaptability for the growth. Website built using ready-to-use template has limita?ons to scale beyond certain limits. For instance, you can add pages, images, and other content in template-based website. However, adding interac?ve elements and customised features won’t be possible. Inves?ng mindfully in custom website will save you from future hustle of redesigning your en?re website. Below are the reasons why you should select scalable website: Scalable websites are proved as cost efficient as business grow.

4. Quickly adaptable according market changes and seasonal requirements. Startups can easily integrate third-party tools and integra?ons. Efficient content management can be carried out with scalable websites. 3)Tailored UX User Experience (UX) from website is considered as primary factor for a successful website. Businesses are focusing on innova?ve approach by customising UX according to brand iden?ty and user journey. -According to Australian Bureau of Sta?s?cs, In the two-year period ended 30 June 2023, under half of all businesses (46%) reported being innova?on-ac?ve. We can clearly conclude from stats that Australian businesses have iden?fied the importance of being innova?ve, which, a tailored UX can help. Customised website has flexibility to test different scenarios according to target audience, which is helpful in delivering flawless website. Moreover, startups can reduce complexi?es and make website UX simple, responsive and seamless. 4)Enhanced Security Measures Website developers have space to develop website that has advanced security features, which can be compromised with template-based websites. Businesses with higher online visibility prefer custom website because of advanced encryp?on techniques a custom website can offer. -Around the world, a data breach cost $4.88 million on average in 2024. (IBM, Data Breach Report) It is proven that data security is a global issue. Hence, businesses are safe-guarding data security to protect customer data and their credibility, which, in turn, can cause monetary damage. In Invic? survey, they asked respondents whether they had any concerns about the security of the online shops they buy from. Here are the results.

5. Consumers considers their personal informa?on security as top priority. (Invic?) Thus, eCommerce startups emphasise on security because it is paramount to protect customer data. A data breach or malicious a?ackcan have disastrous consequences such as incurring huge financial losses or, even worse, suffer from a data compromise. READ ALSO: Why SSL is Crucial for Your eCommerce Website? 5)Higher SEO Performance Custom websites allow to develop site architecture according to target audience, which is a posi?ve signal to enhance website’s search engine presence. With full control over code quality and speed, businesses have compe??ve edge. Search engine experts o?en recommend custom websites because they can have flexibility to tweak technical points according to website’s performance in search engine. -60% of smartphone users have contacted a business directly using search results. (Think with Google) With that in mind, it is crucial for startups to consider custom website as a long-term investment for be?er online visibility. Choosing the Right Web Design Partner When op?ng for custom websites for startups, the first step is to select a web design partner who totally understands your brand value, scope of work, desired func?onali?es, security measures, and level of customisa?on.

6. It is always advisable to go for a web design company with a high level of technical skills, deep experience in this field, an accomplished por?olio of successfully completed websites, and a workable partner with effec?ve communica?on skills. Content Source: h?ps://rakshitpanchal.hashnode.dev/maximise-growth-why-should- australian-startups-opt-for-custom-websites