1 / 5

The Difference Between Local and Traditional SEO

Are you getting leads? Probably not! If your SEO isn't aligned with the target audience. And it also depends upon the kind of business. In this blog, we'll discuss about two aspects of SEO: local and traditional.

farhadmalegam
Download Presentation

The Difference Between Local and Traditional SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Difference Between Local and Traditional SEO Getting traffic but zero leads? You might be employing the wrong SEO technique! Successful SEO is all about relevancy. The keywords you’re targeting might not be as relevant as your offerings, your website might not be optimised for relevant keywords or your SEO might target the wrong audience! Let’s explore the difference between local and traditional SEO. SEO is a necessity to build a strong brand recognition, but doing SEO for the sake of it is pointless. When done properly, SEO gives your business visibility, authenticity and credibility, for the right audience. In this blog, we will explain two aspects of SEO: local and traditional. Before diving deeper, let’s understand what they are. What is Local SEO? Local SEO is the process of optimising local listings to rank in the local search results. It involves getting reviews, filling in the right details, and optimising it for local keywords. Any business that has a physical location must opt for local SEO. In most cases, local SEO is for both national and small businesses. Looking to improve local SEO?

  2. This blog is written for you. What is Traditional SEO? Traditional SEO is the process of optimising your website for search keywords, which may be local, national, or international. It involves optimising metadata, content, backlinking, website architecture, and more. Traditional SEO is important because it ranks your website on the 1st page of Google. And nobody knows what’s behind the second page!

  3. Benefits of Local SEO There are countless benefits of local SEO for small businesses. And if your business has more than one location, that is also for you. Let’s look at them: 1)Relevant leads Any business that ranks in Google local packs for keywords related to their products or services has a higher chance of getting relevant leads than any other way. Local SEO is the process of optimising Google’s local profile to help you generate relevant leads. 2)Improved conversion rate As discussed earlier, local SEO helps getting relevant leads. Relevant leads improve the rate of acquiring customers. It also reduces costs and improves the ROI of your marketing efforts. Companies that want to rank higher in search engine results need to consider the keywords used in the search and the location of their target audience. 3)Helps you gain local authenticity Local SEO is a way for businesses to establish their authenticity by targeting the local audience. Local SEO can help businesses get found on Google and other search engines, allowing them to stand out from the crowd. 4)Get better local visibility An unseen business is stagnant. Local SEO helps you gain more awareness about your products/services to your potential customers. Local SEO also benefits people who want to promote their brand in their local community. It can help improve awareness and visibility of their business on the Google’s local listing. Benefits of Traditional SEO Traditional SEO is invaluable. It has immense benefits over any other marketing channel. In some ways, it also encompasses local SEO. Traditional SEO is also highly competitive. If you want to sell internationally or have an eCommerce business, traditional SEO is the best option for you. Traditional SEO works well for small business like our agency, but it requires to invest in a quality website. 1)Highly relevant traffic

  4. If your website is optimised for relevant keywords, then traditional SEO is the way to help you get highly relevant traffic. Once you rank for certain keywords and users like your website, it will boost your website visits that are relevant to your offerings. 2)Long-term benefits Targeting highly competitive keywords? Traditional SEO is a long-term game. But consistency pays off. Ranking for highly competitive keywords gives a greater ROI than any other channel. It not only gives you more leads but also establishes credibility. It can help you, close higher-ticket clients. Hence, it has more long-term benefits. 3)You can market to any stage of marketing funnel There are 3 types of keywords available for most search queries. 1) Informational 2) Transactional 3) Commercial It encompasses every stage of the funnel, whether top, middle, or bottom. With informational keywords, you can create blogs around them. You can optimise your services page for commercial keywords. Transactional keywords are mostly for eCommerce businesses. Want to know more about marketing funnels? This blog can help you. 4)Helps you get coverage at reputed sites Traditional SEO involves link building. It is the process of building and earning quality links that helps improve ranking. You can even get coverage on reputed sites with the help of PR. It gives wide exposure to your brand and enhances ranking. The Key Differences Between Local and Traditional SEO Local SEO Traditional SEO Best suitable for local small businesses. National businesses can also leverage local SEO. It doesn’t require website. Google, Bing, and Yahoo local listings are required. Local citations are required to enhance ranking. A/B testing is not necessary. Optimising Google’s local profile is required. Good for medium and large-scale businesses. Also, for small-businesses, if they have a website. Requires high-converting website and Google, Bing, and Yahoo local listings. Along with local citations, strategic link- building is required to improve ranking. A/B testing and continuous optimisation are needed.

  5. Local SEO doesn’t encompass traditional SEO. Searchers are products/services locally. Traditional SEO encompasses local SEO to some extent. Searchers may want to solve problems, look for brands, national/international services. Traditional SEO answers specific queries to the users. It may be local, or national, or non-location based. looking for or search for Local search results are affected by geographic location of searcher and service area of business. Looking for help with both? With 10+ years of experience in digital marketing, we know how to get results with both techniques. We’ve worked with local and international customers to improve their search presence. We are a small digital marketing agency, competing with agencies with much bigger marketing budgets, yet, we are ranking on the first page of Google for numerous keywords. Have contact@sydneydigitalagency.com.au. Content Source: https://sydneydigitalagency.com.au/the-difference-between-local- and-traditional-seo/ any questions? Email us at

More Related