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Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference 30/10/2014. Contents. Who ’ s who des Crus Bourgeois du Médoc Deep historical roots The Crus Bourgeois Quality procedure Connectivity and Authenticity Wines presented today at the tasting

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  1. Rare and unusual Masterclass: Bordeaux for drinkersDigital Wine Communications Conference 30/10/2014

  2. Contents • Who’s who des Crus Bourgeois du Médoc • Deep historical roots • The Crus Bourgeois Quality procedure • Connectivity and Authenticity • Wines presented today at the tasting • What sets the Crus Bourgeois du Médoc apart

  3. Who’s who des Crus Bourgeois du Médoc Frédéric de Luze, President Olivier Cuvelier, Vice-President François Nony, Vice-President Frédérique de Lamothe, Director

  4. Deep historical roots ”Crus Bourgeois” is a traditional term that dates back to the Middle Ages. Some key dates: • 1824: Mr. Franck's treatise identifies about 300 Crus Bourgeois in the Médoc. • 1932: Bordeaux's wine merchants with the Chamber of Commerce officially recognize 444 Crus Bourgeois. • 1962: a union of the Crus Bourgeois is formed. 4 founder members. Among them the father of Olivier Cuvelier and the uncle of François Nony (Currently both vice-presidents of the Crus Bourgeois). • 2003: a ministerial decree approves the first official classification of the Crus Bourgeois du Médoc (247 châteaux). • 2009: approval by the French public authorities of a new quality selection procedure

  5. The Cru Bourgeois Quality procedure • An innovative quality process • Compliance with quality criteria on the basis of approved specifications • An independent body checks the impartiality of the process • Each vintage is tasted blind by professional tasters • The quality of each bottle is authenticated • Each CB bottle is identified by a sticker with a unique & random number => A guarantee of quality for the consumers & buyers

  6. The Cru Bourgeois Quality procedure • Main Principles • The "Cru Bourgeois" quality procedure takes • place two years after the harvest: • the 2008 vintage was assessed in 2010, • 2009 in 2011, 2010 in 2012 , 2011 in 2013 and • 2012 in 2014 • It is based on a schedule of requirements and complemented by a Verification Procedure. • 2 steps : • An audit of each estate realised by the independant body • An annual blind tasting by professional tasters => The "Cru Bourgeois" procedure approves the quality of a given volume of wine and provides a guarantee of this quality for the consumer.

  7. Connectivity and authenticity • Launching of a new website and a mobile site in 2012 : • Innovative format with tablet type navigation (dynamic, fluid, interactive), • A direct link between the "Cru Bourgeois" sticker on all bottlesand a dedicated space for each château.

  8. Connectivity and authenticity This link gives you the tecnical data of the wine, the history of the estate but also its oenotoursim activities • Châteaux where you are welcomed • Châteaux where you can taste the wines • Châteaux where you can meet the owners • Châteaux that represent the traditional French approach to wine making and art of life.

  9. Wines presented at the tasting • New Cru Bourgeois quality procedure: • Château Arnauld AOC Haut-Médoc 2010 • Château Bernadotte AOC Haut-Médoc 2010 • Château Saransot-Dupré AOC Listrac-Médoc 2010 • Château Gressier Grand Poujeaux AOC Moulis 2010 • Château La Tour de Mons AOC Margaux 2010 • Château Beau-Site AOC Saint-Estèphe 2010 • Château Haut-Bages Monpelou AOC Pauillac 2009 • 2003 classification: • Château Paveil de Luze AOC Margaux 2005 • Château l’Argenteyre AOC Médoc 2003 • 1932 classification: • Château Caronne Ste Gemme AOC Haut-Médoc 2000 • Château Le Crock AOC Saint-Estèphe 1996

  10. Château Arnauld – Haut-Médoc Appellation Technical information: • Area under vines: 5 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 57% Cabernet Sauvignon • 43% Merlot

  11. Château Bernadotte – Haut-Médoc Appellation Technical information: • Area under vines: 39 Ha • Terroir: Gravel on sand and clay • Vineyard Grape Varieties: • 52% Cabernet Sauvignon • 48% Merlot

  12. Château Saransot-Dupré – Listrac-Médoc Appellation Technical information: • Area under vines: 17 Ha • Terroir: Clay limestone • Vineyard Grape Varieties: • 58% Merlot • 23% Cabernet Sauvignon • 15% Cabernet Franc • 3% Petit Verdot • 1% Carmenère

  13. Château Gressier Grand Poujeaux – Moulis Appellation Technical information: • Area under vines: 10 Ha • Terroir: Quaternary gravel on chalk substratum Listrac with asteria • Vineyard Grape Varieties: • 50% Cabernet Sauvignon • 50% Merlot

  14. Château La Tour de Mons– Margaux Appellation Technical information: • Area under vines: 48 Ha • Terroir: Garonne gravel and clay limestone • Vineyard Grape Varieties: • 55% Merlot • 36% Cabernet Sauvignon • 5% Petit Verdot • 4% Cabernet Franc

  15. Château Beau-Site – Saint-Estèphe Appellation Technical information: • Area under vines: 40 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 70% Cabernet Sauvignon • 25% Merlot • 3% Petit Verdot • 2% Cabernet Franc

  16. Château Haut-Bages Monpelou – Pauillac Appellation Technical information: • Area under vines: 15 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 69% Cabernet Sauvignon • 26% Merlot • 5% Cabernet Franc

  17. Château Paveil de Luze – Margaux Appellation Technical information: • Area under vines: 32 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 70% Cabernet Sauvignon • 30% Merlot

  18. Château L’Argenteyre – Médoc Appellation Technical information: • Area under vines: 20 Ha • Terroir: Gravel and clay limestone • Vineyard Grape Varieties: • 45% Merlot • 40% Cabernet Sauvignon • 15% Petit Verdot

  19. Château Caronne Ste Gemme – Haut-Médoc Appellation Technical information: • Area under vines: 38 Ha • Terroir: Gravel • Vineyard Grape Varieties: • 60% Cabernet Sauvignon • 37% Merlot • 3% Petit Verdot

  20. Château Le Crock – Saint-Estèphe Appellation Technical information: • Area under vines: 32 Ha • Terroir: Gravel under clay • Vineyard Grape Varieties: • 55% Cabernet Sauvignon • 30% Merlot • 10% Cabernet Franc • 5% Petit Verdot

  21. What sets the Crus Bourgeois du Médoc apart • Long, rich history • Prestigious Terroir • Durability with an annual challenge • A new & innovative approach to quality • Dynamism • Steady prices even for top vintages ! • A sticker providing more authenticity from the 2010 vintage onwards

  22. Rare and unusual Masterclass: Bordeaux for drinkersDigital Wine Communications Conference 30/10/2014

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