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Growing the

Growing the. GAME. ...together. Perceptions &. Issues. • Old people sport • Slow game • Focus on one sport • Playing time • Difficult to learn • Time consuming • Expensive • Lack of inner city opportunities. There is. Hope!. • Interest is up • Programs exist • It’s baseball!.

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Growing the

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  1. Growing the GAME... ...together

  2. Perceptions & Issues • Old people sport • Slow game • Focus on one sport • Playing time • Difficult to learn • Time consuming • Expensive • Lack of inner city opportunities

  3. There is Hope! • Interest is up • Programs exist • It’s baseball!

  4. State of the INDUSTRY

  5. Participation Trends... Baseball 1987 to Present • 31.1% decrease since 1987 • Rose slightly from 1987-1995 • Downtrend since 1995 • Loss of nearly 6 million players in last 10 years Source: SGMA U.S. Trends in Team Sports 2003

  6. Participation Trends... Softball 1987 to Present • 22.4% decrease since 1987 • Rose slightly from 1987-1995 • Downtrend since 1995 • Loss of nearly 6 million players in last 10 years Source: SGMA U.S. Trends in Team Sports 2003

  7. Why Players are Leaving... Youth • Team sports have become more serious • Growth of extreme sports • The technology generation Source: SGMA U.S. Trends in Team Sports 2003

  8. Why Players are Leaving... Adults • Aging • Time constraints • Priorities • Technology

  9. Impact on EquipmentSales • Overall sporting goods category is down • Baseball and softball are relatively flat Source: SGMA State of the Industry 2004

  10. • Baseball 10.9 +4.6 • Softball 16.0 - 3.4 • Fitness Bicycling 12.0 +8.0 • Fitness Swimming 15.9 +9.3 • Fitness Walking 38.9 - 0.1 • Free Weights 51.6 +6.9 Exercising • Stationary Cycling 31.0 +6.4 SPORT # of PARTICIPANTS % CHANGE (millions) How Do WeCompare

  11. • Running/Jogging 36.2 +0.8 • Stretching 42.1 +9.7 • Yoga/Tai Chi 13.4 +20.4 • Bowling 55.0 +3.5 • Camping 51.1 +2.4 • Hiking 40.4 +6.7 • Fishing 53.0 +3.0 SPORT # of PARTICIPANTS % CHANGE (millions) How Do WeCompare

  12. • Target Shooting 19.8 +12.7 • Paintball 9.8 +13.3 • In-Line Skating 19.2 - 10.8 • Artificial Wall 8.6 +20.2 Climbing • Tennis 17.3 +5.9 • Golf 27.3 - 1.8 Source: SGMA Super Study of Sports SPORT # of PARTICIPANTS % CHANGE (millions) How Do WeCompare

  13. Team SportsComparison 2003 vs. 2002 • Baseball +4.6% • Softball - 3.4% • Basketball - 3.1% • Volleyball - 5.6% • Football - 4.0% • Cheerleading - 0.6% • Soccer +0.2% • Ice Hockey +6.8% • Lacrosse +22.9% Source: SGMA Super Study of Sports

  14. Major LeagueBaseball • Increased average attendance • Growth in younger fans • Increased gross revenue Source: USA Today

  15. TakingAction • Golf Industry • Tennis Industry

  16. Golf... The Situation • Flat/decrease in golfers • Flat/decrease in rounds played • Too many facilities • Decrease in sales

  17. PGA Tour... Support • Industry leverage • Financial

  18. • PGA Tour • LPGA • PGA of America • USGA • NGCOA • GCSOAOA • CMAA • Titleist • ClubCar • Callaway Golf • Golfweek • Nike Golf

  19. Mission To align the golf industry behind a plan that addresses the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game.

  20. Areas ofFocus • Adult player development • Junior golf • Alternative facilities • Colleges • Research • Communication

  21. Accomplishments • 2001 segmentation study • Industry definitions • Juniorlinks.com • Link Up 2 Golf • National school golf program

  22. Results • Industry coordination • Proactive programs • Increased rounds played

  23. Tennis... The Situation • Unable to regain lost players • Erosion of frequent players • Unable to retain beginners • Decline in equipment sales

  24. Tennis... The Opportunities • 5 to 10 million Americans try tennis • Those who take lessons continue to play

  25. The Campaign • Tennis Welcome Centers • Tennis marketing campaign • Learn to play tennis…fast!

  26. IndustrySupport

  27. Tennis WelcomeCenters • No charge for trial racquets • Free trial lessons • Organized social experiences • Follow up programs • Low pro/student ratio

  28. Tennis WelcomeCenters • 3,000 participating facilities • Manufacturer P.O.P. support • TENNISWELCOMECENTER.com

  29. Tennis MarketingCampaign • Drive player recruitment, retention • Reshape the perception of tennis • Generate excitement

  30. Results • Industry coordination • Proactive programs • Stay tuned….

  31. Baseball/Softball... Next Steps • High fan interest • Proactive programs Growing the GAME… together

  32. Baseball/Softball... Opportunities • Build on fan interest • Promote unique programs • Maximize “America’s games” • Make it easy

  33. Growing the GAME... ...together • Have existing organization and programs • Need broader industry participation • Need youth baseball initiative • Need major sponsorship

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