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Truth in advertising

Truth in advertising. Entailment/Implicature “One-third less salt…” “"Helps control dandruff symptoms with regular use." "Leaves dishes virtually spotless." "Magnavox gives you more." "Coffee-mate gives coffee more body, more flavor." . Semantics.

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Truth in advertising

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  1. Truth in advertising • Entailment/Implicature • “One-third less salt…” • “"Helps control dandruff symptoms with regular use." • "Leaves dishes virtually spotless." • "Magnavox gives you more." • "Coffee-mate gives coffee more body, more flavor."

  2. Semantics • Semantics – the study of meaning • Pragmatics – the study of how context affects meaning • Truth conditions • tautologies • paradoxes/contraditions • Synonymous

  3. Semantics • Metaphors • Idioms • Ambiguity

  4. Conversations Maxims – Cooperative Principle • Do not say what you believe false. • Do not say that for which you lack evidence. • Be relevant. • Make contributions as informative as is required. • Do not make your contribution more informative that is required. • Avoid obscurity. • Avoid ambiguity. • Be brief. • Be orderly.

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