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FTW Consulting Grou p Atkinson, Ettinger, Herron, Maxwell, McTague

FTW Consulting Grou p Atkinson, Ettinger, Herron, Maxwell, McTague. Agenda. Porter’s Five Forces Explanation of Distinct F orces Threat of Substitutes Threat of New Entrants . Threat of Substitutes. High (4) Increased use of the Internet Inexpensive alternative

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FTW Consulting Grou p Atkinson, Ettinger, Herron, Maxwell, McTague

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  1. FTW Consulting GroupAtkinson, Ettinger, Herron, Maxwell, McTague

  2. Agenda • Porter’s Five Forces • Explanation of Distinct Forces • Threat of Substitutes • Threat of New Entrants

  3. Threat of Substitutes • High (4) • Increased use of the Internet • Inexpensive alternative • Reaches more customers (ex. Facebook) • TV and Radio ratings decreased • Streaming content (ex. Netflix) • Illegal downloading premium content

  4. Threat of New Entrants • Low (2.5) • High fixed costs • Equipment • Programming • Branding • High degree of regulation • Canadian Radio and Television Commission (CRTC) • Existing competitors advantage over new entrants • Threat of a takeover

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