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ION GENERATION OF GORENJE FRIDGE FREEZERS. Marketing communication support May 2014. Overview. 1. Overview of POS For end consumers Price list for dealers Education materials Banners for dealers Web. 1. Overview of POS. POS – carpets. 2.
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ION GENERATION OF GORENJE FRIDGE FREEZERS Marketing communication support May 2014
Overview 1 • Overview of POS • For end consumers • Price list for dealers • Education materials • Banners for dealers • Web
POS – carpets 2 Entering the shop, arrowswill guide the customer to ourfridges, which is decorated with a squaredcarpet in front of the fridge. 2 per order ORDERS: With Julie jst@gorenjegroup.com 1 per order
POS – PRODUCT OUTSIDE STICKERS 2 In front of the product, the customerwillget a quickoverview of energyclass and info regardingIonGeneration and website. PRODUCT STICKERS APPLICATION: 1 – ALL MODELS 4 – MODELS WITH A+++ 2 – MODELS WITH NO FROST PLUS 3 –MODELS WITH A++
POS - PRODUCT INSIDE STICKERS 2 Opening the fridgefreezer, stickers willexplain the main features. 5 LED-light 7 6 SimpleSlide SpaceBox
POS - PRODUCT INSIDE STICKERS 2 Opening the fridgefreezer, stickers willexplain the main features. 8 CrispZone 9 CrispZone ORDERS: 10 ZeroZone With Julie jst@gorenjegroup.com On all models with ZeroZone
POS – updated thunder/bird sound 2 Opening the fridge, the customer will also hear an updated thunder/bird sound, to let the customer ”Imagine freshness after the storm”. ORDERS: Birds sound With Julie jst@gorenjegroup.com
POS – give aways 2 Give the shop a set of herbs for them to plant. ORDERS: SAP: 436757 Plants giveaway cooling (1 pc) 28 on stock NB!! Norwayonly: Due to customs, youcannotship the plants to Norway! Julie willmake a specialorder. Contact jst@gorenjegroup.com
NEW! Image brochure 3 • Without products • Main features • For end consumers • Available in June - youwillbeinformed!
NEW! Price lists for dealers 3 • With a few, main features • Shops/chainspecific On yourCDs Availble in print, contact Julie
NEW! Updated training presentation 3 On yourCDs
Technical movie 3 On your CDs and on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw
Banners for your dealers? 3 Give your dealer inspiration to promote IonGeneration on their website. Contact Julie with specifications, and we will prepare banners.
Minisite - http://www.gorenje.com/iongeneration 4 NEW! AlsoavailableIn DK: http://www.gorenje.com/iongeneration/da/
Products on the website 4 IonGeneration logo by product and link to video presentation on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw
TV ad 4 On Youtube and on your CDs: http://www.youtube.com/watch?v=iGMScNUd-MQ
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