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Despite the fact that the market is open for expansion, many retailers are still afraid to invest in the online platform. • Some people refrain due to the perceived complexity and cost, and there are numerous fallacies about selling groceries. • Now let us take a look at the top 5 myths regarding online groceries.
E-commerce hampers in-store sales • Most retail outlets that evolved over the years have moved digital. • When customers have a variety of options, they are more likely to buy more from an online store that provides better customer care. • With this progression, brick and mortar grocery stores must adapt to digital platforms in order to stay competitive. • People who buy groceries online through multiple channels spend 20% more with their favourite retailer. .
Online buyers are just deal seekers • It's easy to believe that online buyers are all looking for the lowest prices in an e-commerce website where brands and sellers are encouraged to compete on price to generate traffic via the platform (sometimes referred to as a "race to the bottom"). • While this is true for some product categories, such as non-food / general products, our research has revealed some intriguing results.
Our omni-channel behaviour research, which included millions of household baskets. • The research also revealed that today's internet shoppers do not shop completely online, but supplement their online purchases with visits to retail stores as well.
Customers won’t buy fresh food online • According to data, fresh items make up 30% of purchases, dairy products make up 93%, and meat and seafood make up 50% of online shopping orders. • Many households in Dubai acquire their weekly groceries from merchants that offer subscription boxes and free online grocery delivery in Dubai. • The notion that people want to touch fruits and vegetables before buying them still exists, but it is slowly fading.
Online groceries are not safer • There is no indication that food packaging is linked to the transmission of COVID-19, so don't worry about getting COVID-19 from your groceries. • Human interaction is more vital during these circumstances, and it's much easier to adopt social distancing by gettingonline grocery delivery in Sharjah rather than walking into a crowded store. • To find grocery stores near your location, just type ‘‘home delivery grocery store near me’’ in Google.
It won’t work in rural areas • Despite the fact that rural deliveries of online groceries account for the smallest percentage of sales, studies indicate that online shopping is about 20% for all consumers (suburban, urban, and rural areas) regardless of the location. • So, don't let the assumption that you live in a sparsely populated area deter you from using online grocery delivery services in your area.