Why Redesign a Website

1. Why Redesign a Website? Depending on the particular marketing objectives of your company, there are many different reasons to redesign a website. The most frequent justifications include rebranding your website, boosting traffic, generating more leads, and adding features to enhance user experience. The scope of your website redesign will depend on your business objectives. If your logo has changed, your site might only require a quick refresh: swap out some photographs and tweak the color scheme. However, if your marketing plan has been revised, you may need to switch to a content management system that offers the flexibility and customization choices required to entirely remodel your website. Let's get deeper into the most frequent redesign goals and what you'll need to do to reach them in order to assist you better visualize your redesign process. 1. Rebrand your site. It's crucial to have a uniform look and experience throughout your website. A visitor may be perplexed or perhaps fear they were sent to a malicious page if they click a link on your homepage and are then led to a page that appears entirely different. Visitors can become irritated by even little discrepancies, such as various navigation menus on various pages. These kinds of design flaws are frequent, especially on websites that have amalgamated with other microsites and added more authors over time. In order to ensure that your site has a unified design, it may be necessary to assess and implement brand rules and styles if it has developed dramatically over the past few years. Choosing a color scheme, typefaces, button styles, and iconography are all part of that. 2. Drive more traffic to your site. Even if your website is beautifully designed, no one will ever view it. You must optimize your website for search in order to increase visitors. Integrating blogging into your content strategy is a fantastic method to do this. A blog increases a website's likelihood of being listed highly on search engines by 434%. You must conduct keyword research when creating your blog strategy to determine the particular words and phrases that people are using in their search engine queries. Then, incorporate those words and phrases into your titles, headers, body copy, meta descriptions, and URLs.

2. You can link to relevant articles and topics as you write more blog posts. This will make it easier for users to navigate your website and for search engine bots to grasp the importance and relationships among the information there. 3. More visitors into leads. If you're generating a lot of traffic to your website and want to turn those users into leads, your website must be built with conversion in mind. Visitors to your website should learn about you, what you do, and who your target market is. Then, it ought to persuade them to proceed with becoming a customer. 4. Add functionality to your site. Both for your visitors on the front end and for your marketing staff on the back end, your website needs to be simple to use, simple to understand, and simple to navigate. You'll probably need to add additional features to your site as your audience and team expand in order to keep up with their changing demands and expectations, both for visitors and back-end users. You might need to add live chat to your website, add and manage content in many languages, or conduct A/B tests right from your dashboard, for instance. 5. Optimize your site for mobile visitors. In 2019, 58% of traffic to organic search engines came from mobile devices. Search engines have tailored their user interfaces to mobile users because mobile search is increasingly common. In fact, if you search for something on your phone, mobile-friendly pages will show up first in the search results. Therefore, you must make sure that your website is suitable for both desktop and mobile use. Is it time to redesign your site? Redesigning your website requires time, money, and work, but it may be essential to your online success. Redesigning your website can help you boost conversion rates, boost rankings, and better serve your team and customers if it is in line with your entire business plan. Contact Fatheen Technologies if you require website redesign services in Dubai