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INSIGHTS ALL NATURAL. ALL COLA.

INSIGHTS ALL NATURAL. ALL COLA. CHALLENGE TRIAL WORD OF MOUTH NO ENERGY DRINK POSITIVE EMOTIONS. TARGET AUDIENCE GAMES EXPERIENCES YOUNIVERSE. EXCITE YOUR LIFE. INGREDIENTS ALL NATURAL. ALL COLA. STIMULATING. APP 31%. PLAYFUL. DIGITAL ADS 41%. NATURAL. INDIVIDUAL.

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INSIGHTS ALL NATURAL. ALL COLA.

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  1. INSIGHTSALL NATURAL. ALL COLA. CHALLENGE TRIAL WORD OF MOUTH NO ENERGY DRINK POSITIVE EMOTIONS TARGET AUDIENCE GAMES EXPERIENCES YOUNIVERSE EXCITE YOUR LIFE

  2. INGREDIENTSALL NATURAL. ALL COLA. STIMULATING APP 31% PLAYFUL DIGITAL ADS 41% NATURAL INDIVIDUAL CHALLENGES34% EXCITING TRIAL12%

  3. EXCITEMENT FOR EVERYONEALL NATURAL. ALL COLA. BUZZ forthe APP „EARN YOUR RED BULL COLA!“ TRIAL CHALLENGES foreveryone in everycapitalcity

  4. DIGITAL MIXALL NATURAL. ALL COLA. DISPLAY CONNECT VIA PLAYFUL & CREATIVE FORMATS OWNED ENGAGE THE TARGET AUDIENCE VIA OWNED MEDIA CHANNELS PERFORMANCE BUY VIA COST PER DOWNLOAD MOBILE TEASER CHALLENGES

  5. 30 DAYS OF EXCITEMENTALL NATURAL. ALL COLA. ONE CHALLENGE PER DAY BENEFITS FOR USER & BRAND 24 HOURS BENEFITS TRY NEW THINGSBUT STAY NATURAL USE YOUR NETWORK TO COMPLETE THE CHALLENGES FRIENDS CHALLENGE VIDEO I DID IT! BE PART OF SOMETHING BIG CHALLENGE COMPLETED

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