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A PRESENTATION BY ASHLY WHITELEY

Subway & Quiznos. A PRESENTATION BY ASHLY WHITELEY. The Leader. The Leader of these two very successful franchises is Subway. Subway has been around since 1965. Started by Fred DeLuca who initially opened it to p ay for his medical schooling.

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A PRESENTATION BY ASHLY WHITELEY

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  1. Subway & Quiznos A PRESENTATION BY ASHLY WHITELEY

  2. The Leader • The Leader of these two very successful franchises is Subway. Subway has been around since 1965. • Started by Fred DeLuca who initially opened it to pay for his medical schooling. • He took out a $1,000 loan to start a submarine sandwich shop • His fiend Dr. Peter Buck who was the on who gave him the idea to open it up became his partner • The first store was opened in bridge port, Connecticut in August 1965 • A goal was set to open 32 stores in 10 years • By 1974 they were halfway there with 16 stores • Thinking they would not reach their goal they began franchising that still continues today • Today the franchise has 37,000 stores world wide • The market leader of sandwiches

  3. The follower (challenger) • They have only been around for 30 years…. • Quiznos was first opened in 1987 by Rick Schaden • He later bought two more franchises after repeatedly hearing customers say “this is the best sandwich I’ve ever ate!” • There are about 3,000 stores in the us • Slightly over 400 stores in Canada • Just a warmer, more expensive version of Subway… • The market follower of sandwiches

  4. Their marketing mix

  5. Quiznos ~Offer Large Variety ~Good Deals ~Averag-ish Prices ~Good Quality ~ Good taste ~More to offer then just sandwiches ~About 200 meal combinations ~Subway’s direct competition

  6. Subway ~Huge Variety ~ Offers catering ~ 40,156,400 meal combinations ~Fresh Taste ~Good Quality ~Always a New deal ~There’s always one around(convenient) ~Constant Advertising

  7. COMPARE&CONTRAST report Yes, both Quiznos and Subway have delicious, quality sandwiches to offer and then some. Though in the end, it all really comes to personal preference, doesn’t it? Clearly shown in previous slides, Subway has been around a lot longer, with more to offer and a great story behind. Quiznos, still working hard not too far behind subway is fantastic. They are often known for their toasty bread that melts in your mouth. As subway is know for its freshness and variety. Why do you think Subway is so much more successful? Probably because they have more advertising than Quiznos. You see subway all over and they are always convenient for a quick, healthy and cheap meal on the go. However, Quiznos may not do as much advertising as subway but looking at it that way makes you wonder how much better they would be doing if they did advertise that way. Subway is also a more convenient choice for people with a lower disposable income rate

  8. Works cited • http://www.google.ca/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&sqi=2&ved=0CD0QFjAA&url=http%3A%2F%2Fwww.subway.com%2F&ei=wgZXUpqdMuGDiQLS_oFo&usg=AFQjCNFUzGzAgPRpyg-LSFWuig-B_h38VA&sig2=ACNix-uMZ-8Uw-3m2oO-IA&bvm=bv.53899372,d.cGE • http://www.quiznos.ca/About/History-Timeline.aspx • https://www.google.ca/#q=how+many+sandwich+combinations+does+subway+have

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