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MKT 438 NERD Marvelous Learning / mkt438nerd.com

MKT 438 NERD is a truly special teacher is very wise and sees tomorrow in every student’s eyes

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MKT 438 NERD Marvelous Learning / mkt438nerd.com

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  1. MKT 438 NERD Marvelous Learning / mkt438nerd.com

  2. MKT 438 NERD Marvelous Learning • MKT 438 Entire Course And Final Guide • FOR MORE CLASSES VISIT • www.mkt438nerd.com • MKT 438 Entire Course And Final Guide

  3. MKT 438 NERD Marvelous Learning MKT 438 Entire Course FOR MORE CLASSES VISIT www.mkt438nerd.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations

  4. MKT 438 NERD Marvelous Learning MKT 438 Final Exam Guide FOR MORE CLASSES VISIT www.mkt438nerd.com Complete the Final Examination. 1. The objective of public relations is to sell: 2. The R-A-C-E approach to defining public relations includes the following components:

  5. MKT 438 NERD Marvelous Learning MKT 438 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt438nerd.com Should a company be concerned with public opinion? Why or why not

  6. MKT 438 NERD Marvelous Learning • MKT 438 Week 1 DQ 2 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • Which PR communication tool do you feel is the most effective? Why?

  7. MKT 438 NERD Marvelous Learning • MKT 438 Week 1 DQ 3 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • What role does PR play in your organization? Explain your answer.

  8. MKT 438 NERD Marvelous Learning • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper • FOR MORE CLASSES VISIT • www.mkt438nerd.com • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you define PR. Include in • your paper: • Explain your personal definition of PR and definitions from three

  9. MKT 438 NERD Marvelous Learning • MKT 438 Week 2 DQ 1 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • What are some positive and negative aspects of publicity?

  10. MKT 438 NERD Marvelous Learning • MKT 438 Week 2 DQ 2 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

  11. MKT 438 NERD Marvelous Learning • MKT 438 Week 2 DQ 3 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • How would PR research impact a PR team? Give an example.

  12. MKT 438 NERD Marvelous Learning • MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) • FOR MORE CLASSES VISIT • www.mkt438nerd.com • This Tutorial contains 2 Papers • MKT 438 WEEK 2 Public Relations Case Study • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

  13. MKT 438 NERD Marvelous Learning MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at Select a PR scenario from the following list

  14. MKT 438 NERD Marvelous Learning • MKT 438 Week 3 DQ 1 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  15. MKT 438 NERD Marvelous Learning • MKT 438 Week 3 DQ 2 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  16. MKT 438 NERD Marvelous Learning • MKT 438 Week 3 DQ 3 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • How critical is the internal communications process in PR? Explain.

  17. MKT 438 NERD Marvelous Learning MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt438nerd.com This Tutorial contains 2 Papers MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper Resources: The Practice of Public Relations textbook, University Library, Internet

  18. MKT 438 NERD Marvelous Learning • MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper • FOR MORE CLASSES VISIT • www.mkt438nerd.com • Resources: University Library, Internet • Write a 1,250- to 2,000-word paper in which you recommend • strategies to build media relations and generate publicity for the

  19. MKT 438 NERD Marvelous Learning • MKT 438 Week 4 DQ 1 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  20. MKT 438 NERD Marvelous Learning • MKT 438 Week 4 DQ 2 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • What potential effects can a crisis have on an organization? Explain your answer.

  21. MKT 438 NERD Marvelous Learning • MKT 438 Week 4 DQ 3 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  22. MKT 438 NERD Marvelous Learning • MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis • FOR MORE CLASSES VISIT • www.mkt438nerd.com • Resource: The Practice of Public Relations • Select one of the following case studies located in The Practice of • Public Relations or a case study assigned or approved by faculty:

  23. MKT 438 NERD Marvelous Learning • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) • FOR MORE CLASSES VISIT • www.mkt438nerd.com • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

  24. MKT 438 NERD Marvelous Learning • MKT 438 Week 5 DQ 1 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • How has technology impacted the dissemination of information to global publics?

  25. MKT 438 NERD Marvelous Learning • MKT 438 Week 5 DQ 2 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • How can the power of PR influence and change your point of view? Is this ethical?

  26. MKT 438 NERD Marvelous Learning • MKT 438 Week 5 DQ 3 • FOR MORE CLASSES VISIT • www.mkt438nerd.com • How has globalization, technology, and diversity affected PR in the past five years?

  27. MKT 438 NERD Marvelous Learning MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following

  28. MKT 438 NERD Marvelous Learning MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: The Practice of Public Relations, textbook, University Library, Internet Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign: An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing

  29. MKT 438 NERD Marvelous Learning / mkt438nerd.com

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