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Vertical Markets

Vertical Markets. Eric Wickberg. Why Vertical Market Focus?. Strategic Who’s our customer? Focused product development Targeted marketing and selling Understand your customer needs Tailoring message Value selling Market champions. Chief Vertical Applications. Hospitality. Product:

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Vertical Markets

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  1. Vertical Markets Eric Wickberg

  2. Why Vertical Market Focus? • Strategic • Who’s our customer? • Focused product development • Targeted marketing and selling • Understand your customer needs • Tailoring message • Value selling • Market champions

  3. Chief Vertical Applications

  4. Hospitality • Product: • Coming Soon: MPW with Tilt, Lockdown Plate, Sanus Furniture Stand FS46/56, Fusion blinders • Existing: MTS, MSS, MPW, PRO, MTR, etc. • Distribution “Who’s our customer”?: • See Hospitality Matrix • Distribution: • Direct sales • Dealer based sales • Direct sales and collaborate with dealers for project registration and commissioned sales

  5. Hospitality • Case Study: Turnberry (MGM, Fountainbleau, etc.)

  6. Digital Signage • Product: • Custom cpu boxes MAC & PAC and universal MAC/PAC for select manufacturers • NEC 2X2 • $259 NEC Price for four screens with fast, simple install • Customized/enlarged PSM for 46-inch NEC monitors • Distribution -- “Who’s our customer”? • Retailers and QSR applications • Distribution: • Dealers, content developers, national installers, integrators

  7. Digital Signage • Case Study - Target • Custom Solution for Blu-Ray Media and Blu-Ray Player • Chief staged and kitted the entire solution, including 3rd party products. • Chief’s Target sponsor was recognized by Target Corp. for outstanding contribution for install savings

  8. Digital Menu Boards • Product: • Fusion mounts • Customized on an application by application basis • For large enough opportunities (i.e. KFC) Chief will provide custom length poles and minimize number of uprights per the application. • Chief has a superior value proposition for multiple screens – simplest install at the lowest price! • Working on a compatibility matrix for custom solutions • Distribution “Who’s our customer”?: • Display Manufacturers for national rollouts • Digital Signage content provider • Integrators for local projects

  9. Menu Board Solutions FUSION Updates Smaller Projects Use current Fusion offering and FCK accessories Can only connect two screens with FCK accessories Must install screens in pairs while using FCK kits Perfect for pilot or low quantity roll-outs Larger Projects Specific SKUs and designs are possible for large projects Custom length connector kits and/or poles Reduced number of wall uprights Specifications based on number of screens, size and mounting pattern of displays Contact OEM team for specific details or project requests

  10. Video Wall Mounts FUSION Updates Coming Soon Medium and Large Pull-Out Video Wall Mounts Pull-out : 7” for ease of display install, access and removal Low-Profile: 3.6” in closed position Integrated Controlzone, Centerless, ClickConnect for perfect screen alignment MSMVU: 26-47” Displays, LSMVU: 37-63” Displays Available: Q4, 2009 Same installation as Video Wall Brochure Visit: http://www.chiefmfg.com/catalogs_brochures.aspx Install Mounts separately (no FCK connectors) Vertical spacing = height of screen Install all screens, slide together and adjust up/down Pull out for screen access or removal Can also be used for recessed applications

  11. Healthcare • Distribution • AV, Contract Furniture, IT, General Contractors • Focus on healthcare A&D • Telemedicine and AV Integrators • Product TV Mounts/ Projectors Monitor Arms Medical Imaging Wall Track

  12. Other • Point of Sale (POS) • Dispatch or 24/7 • Workstation

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