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U.S. Franchise Trade Mission Panama, Colombia and Chile

to the report as long as they credit – Courtesy International Franchise Association Educational Foundation. U.S. Franchise Trade Mission Panama, Colombia and Chile. August 26-31, 2012.

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U.S. Franchise Trade Mission Panama, Colombia and Chile

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  1. to the report as long as they credit – Courtesy International Franchise Association Educational Foundation. U.S. Franchise Trade Mission Panama, Colombia and Chile August 26-31, 2012

  2. U.S. Commercial Service – Global Franchise TeamYour GPS and Partner to International Expansion Opportunities ! 1400+ trade professionals, 108 domestic offices, 115 commercial service offices located in U.S. Embassies and Consulates in 70 countries

  3. Opening Doors to New Markets Offering Solutions Information & Trade Counseling Strategy and Planning Market Research Due Diligence on market and partners Advertising and Promotional Events In country qualified partners identification and introductions Market Entry and Expansion Brand Awareness and PR Events By the Numbers 2011 Results $54 Billion exported 18,500 Clients assisted 15,612 International Buyers led to the U.S.- 758 delegations 527 U.S. company participants on … • Trade Missions Overseas $24 Billion advocacy cases won $3.5 Billion commercial diplomacy successes

  4. How did we get here ? You Spoke…We Listened 100% Repeat Customer Interest * Solid Leads Delivered * Ongoing Support * Export Success !thH

  5. Trade Mission #3 (TM 3)The 2012 Franchise Times-IFA-U.S. Commercial Service Certified Franchise Trade Mission to Panama, Colombia and Chile, is scheduled for August 26 to August 31 • What benefits will you receive by joining this Trade Mission? • Business matchmaking appointments with master and regional investors • A customized schedule of one-on-one meetings with key partners / franchisees • Nation-wide advertising, promotion and exposure of your brand • First-hand opportunity to assess the market potential • Hi Level Networking events with franchisees and key government and private entities • Site and Cultural visits to strategic franchisee outlets and landmarks • Trade Mission price also includes : • In country transfers and transportation to/from airport and special events   • 1+  Breakfast,  3 Lunches,  3 Receptions, Refreshments/Coffee breaks , Briefings, Select Site Visits, U.S. Embassy Hotel Rates, Pre-TM consultations, and other guidance… • Does Not include Hotel, Airfare and Translators for those who will require them

  6. Trade Mission Itinerary August 26 – August 31 Panama – Panama City Sun 8/26:     - Arrival and early afternoon visit to the Canal (west coast may wish to arrive on 8/25)         - Evening informal gathering / briefing  Mon 8/27:    - Gold Key Meetings         - Evening reception  Tue 8/28:      - Departure early am (1.5 hour flight)/ arrive Colombia) Colombia – Bogota Tue 8/28:     - Arrival in the morning and transfer to hotel settle and work       - PR events in afternoon and Evening Reception  Wed 8/29:  -  Gold Key Meetings and briefing at hotel     - Transit to Chile (6 hour flight from Bogota to Santiago 11pm-5am “red-eye’) Chile - Santiago Thu 8/30:  -   Check into hotel, downtime (approx 6:30am- 1:00 am)                   -  Briefing, (site visit and/or site seeing), evening reception Fri8/31:    -   Gold Key Meetings; Fri 8/31 or Sat 9/1:    - Departure Price for Trade Mission Large Company $7,986 Small Company  $5,255 Each add’l exec. traveling with a participating firm - $900

  7. Next Steps from here • Now ! Fill out and submit the application on IFA’s website (14 already have !) • Review the Market and Industry Reports on the IFA Websitehttp://www.franchise.org/trademission2012.aspx • June 1st- Deadline is to submit your application • CS Franchise Specialists evaluate and score each applicant for market potential • June 6th– Letters of Invitation to select Franchisors For more information contact: Beth Solomon IFA’s VP, strategic initiatives & industry relations bsolomon@franchise.org Nancy Weingartner Executive Editor, Franchise Times nancyw@franchisetimes.com

  8. Vietnam/Indonesia Trade Mission

  9. Signing ceremony In addition to finding new partners, trade missions allow you to make a big splash in a country or region by being the star at a U.S. Commercial Service organized signing ceremony. Steve Devine of Johnny Rockets in Indonesia

  10. Colombia at a Glance • 3rd largest population in Latin America • Country of large cities • Literacy Rate: 94% • #16 tourist destination in 2010 by NY Times • Fastest growing market in Latin America for oil and gas production

  11. Market Trends: Colombia’s FTA Negotiations Agreements implemented: • Andean Community (CAN) (Ecuador, Peru, Bolivia) • Mercosur (Argentina, Brazil, Paraguay, Uruguay) • Mexico • Chile • Canada • USA (started on May 15, 2012) Ratified: • Central America Triangle (Honduras, El Salvador and Guatemala) • European Free Trade Association EFTA (Switzerland, Norway, Iceland and Liechtenstein) Pending implementation: • European Union

  12. Franchising in Colombia

  13. Franchising in Colombia

  14. Franchising in Colombia • The US Commercial Services is currently working with the Colombian government to create a legalframework for franchising. • The FTA will help to expand trade with Colombia which will increase U.S. exports of technologies and capital goods required by franchises. • The Franchise sector grew 4% in 2011.

  15. Market PracticesTips for Success in Colombia • Be informed – Read CCG • Use situational awareness for security • Colombia: Check the “Clinton List”/OFAC website • Identify partners/background check • Include arbitration clause in contracts • Be familiar with the laws and regulations • Always get legal advice

  16. Market PracticesTips for Success in Colombia Cameron Werker Commercial Counselor Cameron.werker@trade.gov Nicole DeSilvis Commercial Attaché Nicole.desilvis@trade.gov oc.gov US Commercial Service – Unit 3030 Box 5120, DPO, AA 34004 Tel: (571) 383-2519 Fax: (571) 315-2171

  17. Chile’s economic overview • Chile remains one of the most stable and prosperous developing nations in Latin America. • 2011 GDP growth was 6.2% and the inflation rate was 3.9%, with a nominal GDP of approximately US$ 200 billion. • 2012 GDP growth estimate: 4.5%.

  18. Chile’s Franchise industry at a glance • There are approximately 150 franchises operating in Chile. • Chile’s sustained economic/political stability creates a favorable environment for the continued growth of the franchise industry • Chile has a Free Trade Agreement (FTA) with the U.S. since 2004.

  19. Chile’s challenges • Chile is a very centralized country with the majority of the franchises located in Santiago. • Initial investment fees and number of stores may need adjustment. • Seeing is believing. • Limited work force.

  20. Chile’s best prospects • Fast food and full-service restaurants • Apparel brands • Children’s services • Hotel/motel • Repair services • Pest control

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