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Net Advertising

Net Advertising. This is the latest media which has been invented in the fag end of the last century.

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Net Advertising

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  1. Net Advertising

  2. This is the latest media which has been invented in the fag end of the last century Although Marketers are raving about it there are a lot of questions which are still to be answered. It is in the process of evolution and advertisers are still groping in the dark to find the right solutions for themselves.

  3. A brief History • 50’s TV was introduced • 60’s Mainframe computers came in • 70’s The electronic chip was invented • 80’s the first PC came in • 90’s the internet was evolved • 00’s E – Com., Internet transactions

  4. NASSCOM Statistics

  5. Internet Access: capital cities lead the way • While the capital cities account for 77 % of Internet connections, the other cities and towns have approximately 23 % connections. • Of the 77%, 55 % are in the top metros.

  6. Global Projections • Year 2000 Offline advtg 237 billion USD Internet advtg 10 billion USD • Year 2004( projections) Offline advtg 244 billion USD Internet advtg 61 billion USD

  7. What is the net used for? (2003)

  8. Age group of Indians accessing Internet as on 30th June 2000

  9. Age profile of Internet users as on 2003

  10. % of Males and Females accessing internet in India

  11. MHI of Internet users

  12. Frequency of Internet use

  13. Surfing rates

  14. From where Internet accessed (2000)

  15. From where Internet accessed (2003)

  16. Time Spent on the Internet

  17. Time of Internet Access

  18. Advertising on the net There has been a over 50% growth in the last three years

  19. A NASSCOM survey determined that the real growth of the Internet in India would take place through the cable TV than PCs India has 43 million C & S connections but only 5.1 million PCs

  20. Profile of the Indian Internet user

  21. Perhaps the biggest bottleneck for Internet growth today is that enough investment has not been channelised towards e - security India invests 0.8 % of Web expenditure towards e – security whereas the international average is 5.4%

  22. “If you want to master the future, you have to invent it.”- Peter Drucker

  23. Building Internet brands Vs Building Brands using the Internet

  24. The Interactive Marketer’s Dream Delivering the right offer to the rightperson at the right time on the rightdevice.

  25. It is about C2B More promotions Non – internet companies would catch up Internet companies will acquire big offline companies Advertising would get more scientific The internet will be everywhere What will be not bought online? Device convergence is a bad bet More products and services will be for free 9 predictions

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