170 likes | 350 Views
Share Company Profile. Background What does the business currently do? How did it get started? How and why did it grow? Something interesting that you learned. Key Statistics Value of 1 share & Total # Shares Value of Business Performance: Revenue & Profit Annual Dividend.
E N D
Share Company Profile Background • What does the business currently do? • How did it get started? • How and why did it grow? • Something interesting that you learned. Key Statistics • Value of 1 share & Total # Shares • Value of Business • Performance: Revenue & Profit • Annual Dividend
Crucial Questions to Answers • Identify the customers • Who buys the product? • Describe what the customer is buying.
Warm-up • Identify Wal-Mart’s VISION. • Identify Wal-Mart’s MISSION • Explain the difference between vision & mission. • Describe Wal-Mart’s business practices that help achieve its mission & vision.
Learning Objectives • Explain the importance of organizational objectives • Explain the purpose of mission & vision statements • Analyze the role of mission & vision statements • Distinguish between objectives, strategies & tactics
Business Objectives Are… • Fundamental Strategy • What it is, where it is going • Standards for measuring performance • Operational • Basis of work • Setting targets • Selective • Focus resources & effort • Varied & Conflicting • No single goal • Multiple needs & goals • Across & Within Organization • Strategic • Tactical
Objectives & Success A business must • Create & satisfy customers (marketing) • Innovate (marketing & operations) • Identify, obtain & utilize resources efficiently (operations, finance) • Be responsible for its impact on society • Be profitable (marketing, operations, finance)
Vision Aspiration – where we want to go (Aims) Mission Define what, how, why & for whom. Strategic (Primary) Objectives Tactics Tactics Tactics Tactical (Secondary) Objectives Tactics Tactics
Examples of Strategic Objectives? • Specific, Measurable, Agreed, Realistic, Time-based (long-term)
Stakeholder Analysis • Who is impacted by Wal-Mart’s tactics? • How are they impacted?
Writing a Mission Statement • Describe the business (3-5 words or phrases). • Highlight the 3 most important. • Positioning (3-5 words or phrases that describe the company's ideal image of itself); • customer's perspective • Management & Employees point of view • Identify business’s “value proposition” • How does it create or satisfy customer’s • Identify the customers • Primary target market • Secondary target markets • List each service or product the business provides. • List 3-5 measures of business' success.
Vision & Mission Statement • Work in your group and come-up with Vision & Mission Statements for this class.
Corporate Social Responsibility (CSR) • What is CSR? • Examples of CSR practices. • 3 main forms of CSR • Why are businesses focusing on CSR? • Identify the stakeholders demanding CSR. • Explain why businesses need to respond to these demands. • CSR & Globalization • CSR in developed (western) vs. developing countries • Explain how CSR is spreading to developing countries. • Is CSR Good Business? • Describe criticism of CSR. • Describe what effective CSR practices look like.
11/4 Warm-up • Identify & describe the primary objective for all business organizations. • Explain how a business knows whether it is achieving this objective.