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Used Oil Hits a Homerun With Minor League Baseball

Used Oil Hits a Homerun With Minor League Baseball. Paula Smith Tennessee Department of Environment and Conservation. Partnership with MLB. 2004 Season – “Don’t Be a Dipstick! Recycle Used Oil.” 2005 Season – “You Dump it. You Drink it.” and “Keep Oil Where It Belongs – In the Engine.”

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Used Oil Hits a Homerun With Minor League Baseball

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  1. Used Oil Hits a Homerun With Minor League Baseball Paula Smith Tennessee Department of Environment and Conservation

  2. Partnership with MLB • 2004 Season – “Don’t Be a Dipstick! Recycle Used Oil.” • 2005 Season – “You Dump it. You Drink it.” and “Keep Oil Where It Belongs – In the Engine.” GO NASHVILLE SOUNDS!! 2005 PACIFIC COAST LEAGUE CHAMPIONS

  3. Statewide coverage Concentrated demographic Record attendance Variety of media and outreach opportunities Affordable family entertainment Why Minor League Baseball?

  4. Sponsorship Elements • Program Advertisement • Radio Advertising (:30 second spot) • Website Advertisement • Mascot Appearance at Outreach Events • Survey Opportunities • Youth Activities Book Program • Tabling/Booth Nights • Public Address Announcements

  5. What we learned in 2004 • Most DIYs already recycled oil • Lawn mower DIYs and boaters were identified as a new audience • Drain pans were a HIT!

  6. 2005 Goal • Target all drivers to Keep Oil Where It Belongs – In The Engine. • Invite local storm water programs • Encourage BMPs • Measure success with survey results

  7. What we learned in 2005 • Market was oversaturated with drain pans • Surveys were a challenge in Post Season • Difficult message to share in short time period • Provided name recognition for Used Oil Program and TDEC (Tennessee Department of Environment and Conservation)

  8. Explanation for Results • Survey was not scientific • $140,000 split between nine parks – results may not be apparent in survey

  9. Next Season • Continue targeting all drivers toward BMPs • Tailor sponsorship to large print, multiple signage locations, larger signage, water fountain sponsor, etc

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