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Mother Plug Music motherplugmusic

Mother Plug Music www.motherplugmusic.com. Social Media Campaign. Situation Analysis. What we are already doing Who we want to see what we are doing Why we think they will pay attention. Survey Results. Age. Gender. Survey Results. Competition. SWOT Analysis. Strengths

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Mother Plug Music motherplugmusic

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  1. Mother Plug Musicwww.motherplugmusic.com Social Media Campaign

  2. Situation Analysis • What we are already doing • Who we want to see what we are doing • Why we think they will pay attention

  3. Survey Results • Age • Gender

  4. Survey Results

  5. Competition

  6. SWOT Analysis • Strengths • Dedicated and creative staff. • Creative drive of the site • Weaknesses • Small staff with large workload.

  7. SWOT Analysis • Opportunities • Layout of website • Potential to expand • Staff • Followers • Threats • 36 percent of survey participants find out about local shows through friends, while only 17 percent find out through social media (Facebook).

  8. Goals and Objectives • Goals • Bring higher awareness to the Mother Plug Music brand and to • Drive traffic to www.motherplugmusic.com. • Objectives • To increase awareness among 18-35 year olds in Athens. • To increase followers to 400-500 across chosen social media outlets (Facebook, Twitter, Spotify, and YouTube). • To streamline all social media sites. • To average 50 visits per day to motherplugmusic.com.

  9. Strategy • Spotify • YouTube • Mobile Site

  10. Spotify • Strategy • Tactics • How this accomplishes goals/objectives

  11. YouTube • Strategy • Tactics • How this accomplishes goals/objectives

  12. Mobile Site

  13. Mobile Site

  14. Evaluation • Recommendation/Word of Mouth • Google Analytics • Likes, Shares, Retweets, Subscribers etc. • Engagement

  15. Conclusion • Facebook page • www.facebook.com/motherplugmusic • Facebook profile • https://www.facebook.com/alex.holzworth.9?fref=ts&ref=br_tf • SoundCloud profile • https://soundcloud.com/mother-plug-music • Twitter profile • https://twitter.com/MotherPlugMusic • Spotify channel • https://play.spotify.com/user/12121445298 • YouTube channel • http://www.youtube.com/channel/UCSU77AGmqXmKQWpvHn1-oUw

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